When it comes to your online brand, there are some simple steps you can take to create an impactful, effective brand that resonates with your target audience and helps you to achieve your digital marketing goals. You online brand should flow seamlessly into your offline brand, so that, at every potential touch point, your customers receive a consistent experience.
Below we’ve highlighted our top tips for creating an effective online brand:
1. Understand your customer
The key way for your brand to be effective is for you to truly understand the customer you’re marketing your product or service to. Especially online, spending time to clarify the channels and platforms your target customers most regularly frequent is the key way you can capture the interest of the right people with your brand.
2. Be consistent
Once you have clarified exactly which channels you want to reach your customers on, you need to ensure your brand is consistent across every channel you use. From your logo to the bio line you use to define your brand, your online presence must be consistent so that your audience associate your company with your branding.
3. Be authentic
Your brand should be unique to your tone of voice and brand personality and, if you want to sell your product or service effectively, should also offer your customers something unique they can’t get elsewhere. Be authentic to the things you claim to be, across all online communications, from your website to your customer responses on social media.
4. Be real
One challenge with online marketing is that it involves several screens across several devices and very little human interaction. Make your online brand as approachable as possible by responding to your customers quickly when they engage with you and use humour and emotion to highlight the brand personality you want to promote. Your website design plays a key part in this - you need a responsive, easy to navigate site that allows your customers to interact with you.
If you’re looking for support in creating an effective online brand that flows across all channels you use, including your website, speak to LS25 Web Design today. We're dedicated to using our expertise to help our customers reach their target customer in the busy online space, so that they can achieve their online marketing goals.