We got to thinking, what better way to summarise our web design services than in a video. Watch our video above to find out more.
If you'd be interested in LS25 Web Design creating a video like this for you, don't hesitate to get in touch as we'd be more than happy to help.
Having a website that helps you to deliver your business objectives is critical in 2017. With most businesses promoting their products or services online, there is ever growing competition to attract and retain traffic onto your site. Having a strong online presence can open your business up to new potential customers and develop relationships you have with existing customers, and as a result should be a key part of your overall promotion strategy. To stay ahead of the trends and to ensure your website is attractive to the target audience you want to reach, it’s important to regularly update the design of your site. Below we’ve listed out some of the top trends in web design for 2017.
It has been of crucial importance for a while to ensure your website is fully adapted for mobile devices. Firstly, you don’t want to lose anyone reading your site on their mobile to miss information because the design doesn’t adapt to the smaller screen size adequately. With more websites being opened on mobile devices than desktops, it’s never been more important to make sure your site can load fully on the more portable device. Google has also been rewarding sites with adaptive interfaces, by placing them higher in search engine results for years. Whilst making a site mobile adaptive isn’t new, for 2017 we see this becoming ever more important and work to prioritise design on mobile first.
Working as graphic designers, we have seen first-hand the positive impact a bespoke illustration can have when engaging with a target audience. Using bespoke illustration on your site will help to improve how your target audience link your imagery with your brand, increasing a connection between the people you want to speak to. Your illustrations can be designed to communicate unique aspects of your business, in keeping with the tone of your brand voice, which in an increasingly crowded online space, is becoming more important.
If you’re looking to update the design of your website, contact LS25 today to see how we can create a site to positively impact your business objectives.
There’s no escaping the fact that boosting your website’s online visibility costs money. As with any changes to a company page, there are costs, and the larger the page the larger the investment. This means that managers need to be able to understand the clear benefit to sign off any changes, and this means that there needs to be a solid business case for doing so.
SEO recommendations can often be a little nebulous, with unclear benefits promised at some point down the line, maybe. What needs to be done is for these benefits to be pinned down and expressed in clear language. This means that the first step is identifying the areas of a site that need improving. Is it conversions that need boosting? Is it simply the ranking on the page? Or are the SEO recommendations part of a larger branding strategy?
By doubling down on the metrics you are looking to improve, it is much easier to translate the business case in a succinct manner and convince those with hands on the company purse strings that these are things that need actioning.
If this isn’t enough, then forecasting can prove valuable. Simply put, forecasting SEO benefits is similar to forecasting future revenue. You make an educated guess from a range of variables to assess the potential uplift in results from carrying out an SEO strategy. This lets budget holders understand the case in language familiar to them and gives everyone on the leadership chain confidence that they are not entering the process blind.
SEO can take a while to work, and the results can initially be unclear, especially when carried out in tandem with other digital marketing tactics. That means that by offering an educated forecast of the results and concentrating on the metrics you are looking to improve, you can fashion a compelling business case for your organisation to implement a bespoke SEO strategy. Just make sure you package the results in a compelling manner and make it clear that you have a firm grasp of the analytics and the numbers and your internal stakeholders will soon be backing you all the way!
Get in touch with LS25 Web Design today for more guidance on SEO.
Here at LS25 Web Design, we like to keep things simple for our customers and therefore we got to thinking, what if we could provide our most common web, hosting, graphic design and business stationery print services on an online shop so that customers could just select what they need, submit payment and set us to work on their projects?
So, that's what we have done!
You can now visit our online shop where you can purchase our affordable business start up package (comprising of a wordpress website, professional logo design and 500 business cards), or maybe you're looking for a new web host or looking for someone to manage your wordpress website. You can also order your business cards, letterheads or flyers directly from our website. We can even design them for you.
We will naturally still be providing tailored solutions for our customers if they have specific requirements, so don't hesitate to get in touch if you have a project in mind.
Many small business owners shrug when it comes to social media, it may seem frivolous and a fad to some. However, to many, it has proven a valuable marketing and networking tool. A social network account can keep customers up to date with your latest products, services and offers. It can provide a customer feedback point that doesn't clog up your office phone line, and help keep you in touch with others in your line of work.
The three main social media platforms are Twitter, Facebook and Pinterest or Instagram for photos. Twitter provides a short messaging service, great for quick updates and some daily updates. Facebook creates the opportunity for longer posts, deeper interactions like special offers, while the photo sites provide a platform to show off your business's latest products, works in progress, places you work at or events you visit, and so on.
Getting the best from social media
A well-considered blend of social media use, and encouraging your workers to make the best of them can provide a valuable promotional tool for your business. All businesses have a plan to work to these days, and social media efforts can be easily integrated into that plan to provide extra coverage, generate interest with local news outlets, build up your profile among clients and others in your trade.
Social media activity is free to create and only takes a little time out of your business day to work with. Larger businesses need full-time social media operations, but for most smaller companies it is faster than blogging and easier than full-on marketing, which can be too costly for many company budgets.
The keys to social media success are to remain friendly and to ensure there is a value to your posts, such as "we are working in this area," "we have this offer, today only," and "next week we unveil our new product." You should handle all customer feedback professionally and politely. Finally, enjoy social media, it gives businesses an opportunity to show off their lighter side, to explain what they do in non-corporate or jargon-laden terms, and customers will appreciate a more human face when it comes to dealing with you.
Wordpress is currently the most popular website platform choice and with good reason. More companies are turning to this fantastic website management system because it looks great, it is easy to use, and it has so many features on offer.
To improve your online marketing, you may want to consider the following benefits of having a Wordpress website:
Anyone can use it
Wordpress is designed to be simple and it really is. You can create, edit and remove pages at the click of the button. Navigating around the WordPress management area has never been easier. The interface is laid out so even a computer novice can create new content.
You can use it anywhere in the world
Wordpress can be accessed and used on any device, from your laptop to your smartphone or tablet. This means you can update it when you need to, even if you’re on the go. No other platform offers accessibility like this.
Google loves Wordpress
Search engines like Google and Bing love this platform because Wordpress structures its websites and content well. Wordpress sites are more likely to be updated frequently, too, which helps improve your search rankings.
The platform is constantly updated
There are thousands of web designers and developers out there continuously working on the Wordpress platform. This means the platform is never growing tired or old, as new features are constantly being added. Investing in this platform is a long-term investment as opposed to other platforms that need to be constantly replaced.
You have so many features at your disposal
Does your homepage need video content? Want a call-to-action on that service page? The beauty of Wordpress is that there are thousands of plugins available to you. You can dictate what you want your site to look like and how it acts. Best of all, Wordpress websites are all mobile-adaptive, meaning they provide fluid content viewing on any device.
LS25 Web Design in Leeds are experts in business web design and champions of Wordpress web design in the UK. Contact us today to talk about how a Wordpress website could benefit your business.
Think about the most distinctive brands in the world - businesses like McDonalds, Nike and Coca Cola. What makes them memorable is less to do with the burgers, trainers and soft drinks that they sell, and more to do with their recognisable branding.
Wherever you see the golden arches, you know there's a McDonalds nearby; a tick signifies Nike and Coca Cola's red and white logo is unmissable - and these consistent brands indicate quality and reliability to consumers. So how do you achieve a recognisable brand, and why does your business need one?
Hire a designer to create a brand
When you're looking to create a recognisable brand, you'll need more than just a logo. You'll also need specific colours, fonts and style guidelines to keep everything on brand. If you're opening a cafe, you'll need menus that are on brand. Other businesses may need materials such as letterheads, business cards or leaflets.
It's an important task and you need to make sure it's done right, so make sure you hire someone experienced and knowledgeable.
Make it distinctive
Work with a graphic design company to create a logo first, then build your brand around that. It's fine to take inspiration from other businesses in the field, but make sure your brand is distinct from your competitors so that consumers can easily differentiate.
Don't let your brand slip
Whether it's your web design or your storefront signage, everything needs to be in keeping with the brand that you've created - and that doesn't just mean how it looks. If you're sending out press releases, agree on a house style for those too, and ensure the language in all of your communication is consistent. You won't find so much as an 'out of order' sign in McDonalds that isn't on brand, and that's what you should strive to achieve.
If you're looking for a reliable, UK-based team to assist with all your website and design needs as you launch a new brand, get in touch with us here at LS25 Web Design - we'll be happy to help.
There are many benefits to running an eCommerce site, either in tandem with, or instead of, a bricks and mortar business. But when it comes to web design for your eCommerce site there are a lot of things to consider. Here are the three most essential elements of successful eCommerce web design.
1. Easy navigation
Arguably the most vital element of your eCommerce site's web design is the navigation. Good navigation that is easily understood will enable your customers to find everything they're looking for quickly and without effort. If, on the other hand, you have poor navigation and your customers are frustrated by the effort it takes to find things, they will abandon your site without ever making a purchase.
But what exactly constitutes easy navigation? Central to good website navigation is the notion of presenting a clear path for your shoppers to follow, that takes them from the landing page directly to checkout. Regardless of the page your shopper lands on, there must always be a clear path to lead them to the products and services they require, followed by a swift and simple checkout procedure. The majority of the time, this entails presenting the most crucial items, categories, and pages in your site's main navigation, while placing items of lesser importance on drop-down menus or elsewhere on the site.
2. Responsive compatibility
As mobile shopping continues to rise, the need for a responsive site that effectively functions on all devices and any screen size is increasingly important. You need to be conscious of the manner in which your site will appear on various devices and sizes of screen, and always ensure that it is optimised to function as seamlessly as possible, regardless of the device your customers are using.
A responsive design will automatically scale your site's design to fit the screen or device upon which it is being viewed. It's now standard for websites to have this functionality, and it's expected of you. Your store needs to look great and work perfectly on every device. This element is only going to grow more vital as mobile shopping continues to rise. It's far easier to build responsiveness into your site as it's being designed than it is to try and transform an existing site into a fully responsive one, while maintaining all of your design elements.
3. Fast loading time
Here's a terrifying statistic: around 40% of shoppers abandon websites that take too long to load. The magic number? Three seconds. That's all you have.
If your page isn't fully loaded within three seconds, 40 percent of your customers will go elsewhere. A slow site will have a massive impact on your bounce rate and profits. Ensuring your web design is as fast as possible is vital.
Are you looking for help designing your eCommerce website? Get in touch, we're here to help...
Nearly everyone uses the Internet every day. Sounds a bit far-fetched? 82% of adults in the UK went on the Internet daily in 2016 (ONS data). In the same year 77% of adults bought goods or services online (ONS data). A vast audience waiting to be reached!
Turning opportunity into success
Expanding your business growth can be done in multiple ways but using the Internet is often neglected. A website that is collecting cyber-dust won’t direct Internet traffic your way. LS25 web design can help by creating you a unique, professional and accessible website tailored to your needs.
As we have become more Internet savvy we have learned to scan read websites and all of this can be done in 15 seconds (Tony Haile, Chartbeat) after which most of us will leave ‘bad’ websites. We understand that clients give more credibility to websites that look professional. Create a first impression that lasts with your client by having a professional website.
Open All Hours
Even when you’re not working your website can be working for you. By having a website that has been carefully designed to suit your needs you can refer customers to FAQs, view products and services and take sales orders. Crucially, this will make your business more appealing to customers in different time zones reaching a farther and wider audience than you could have expected without a website.
And In First Place We Have…
Making your website stand out from the crowd can seem an impossible task but search engine optimisation (SEO) will gain you visibility. Through relevant links, fresh content and a strong brand presence online you help Google and other search engines to find you easily which will push you higher up the web rankings which can expand your sales market further.
Knowing You, Knowing Me
Wouldn’t you like to know more about your customers? Google Analytics can collect data on your clients such as geographic location and search history within your website. Using this data will allow you to gain a deeper insight into your client and help you with to tailor your products and services. After all, “a satisfied customer is the best business strategy of all” (Michael LeBoeuf).
For more information about how LS25 Web Design can help or for a free no obligation quote, don't hesitate to get in touch.
Have a website? Not getting many visitors to it? Here are three simple tips that you can implement today that will help drive more targeted traffic to your site.
Know What Keywords You Are Targeting
Choosing which keywords to target is the foundation of all search engine optimisation. Choose your keywords well and you will have a strong foundation to building up some nice, targeted traffic to your website. Choose poorly, and you’ll have an uphill battle to rank for keywords that won’t provide any decent traffic or value to your business.
Keyword selection is all about choosing your battles carefully. If you are a local plumbing company, one of the things you may think that you want to rank for is ‘boiler installation’. Realistically though, you’ll find this almost impossible to get anywhere near page one because there is so much competition from the big companies such as British Gas. Even if you did, you’d have enquiries coming in from all over the UK that you couldn’t cope with.
A much better idea is to try to rank for more niche terms, known as longtail keywords. These are searched less often but are much more specific. They are easier to rank for and also generally convert better too. So taking our plumbing example, instead of trying to rank for ‘boiler installation’, it would be much more prudent and easier to create pages such as ‘boiler installation Manchester’, ‘boiler installation Bolton’, and ‘boiler installation Stockport’ for example and rank for those terms if your plumbing company was in the Greater Manchester area.
Get Your On-Site SEO Right
You may have heard of terms like ‘on-site SEO’ and ‘technical SEO’ and think that this must be something really complicated. It really isn’t. On-site SEO is all about making your website friendly to both Google and your customer. This involves giving your page a logical structure so that Google can understand what your page is about (and what it should be ranking you for) and ensuring your customer does what you want them to do (eg. sign up for a quote, purchase an item etc). The big part of this is to ensure that you utilise your titles and paragraph headings (H tags) in a logical way.
Your content on the page should be ultra-relevant to the keywords that you are targeting for your page. You may want to utilise some of these in your H2 - H6 titles but what you shouldn’t do is ‘keyword stuff’. This is where you blatantly place the keywords you are trying to rank for throughout your content. Google can pick up on this and it could harm your rankings. What is much better is to write more naturally. So if one of the terms you are trying to rank for us ‘boiler installation Manchester’, you may also include phrases such as ‘new boiler installation in Manchester’, ‘Manchester boiler replacement’ and ‘Manchester boiler installers’. Not only is this more natural than keep repeating the same phrase over and over again, it should help you rank for a broader range of terms, thus increasing traffic.
Build Some Backlinks
Building backlinks is perhaps the most difficult part of driving more traffic to your website. It’s also a very effective one so it may be worthwhile asking for the help of a pro. The reason is, only good quality and relevant backlinks will help your site rank better and drive more traffic to your website. Building backlinks is essentially done by reaching out to other websites and asking for a link. Usually, this is done by writing a guest blog for them for example or providing them with value in some other way. You’ll find that there are lots of services offering to build backlinks for you very cheaply, but these will only harm your efforts to increase traffic to your website. The types of links these sorts of services build are poor quality and put you at a significant risk of a Google penalty or even being de indexed altogether.
SEO is not a quick fix but by taking steps like these, you can over time significantly increase the amount of traffic to your website. If you’d like help with your SEO or any other aspect of web design, get in touch today and we’ll be happy to talk to you how we can help you.