Last year LS25 Web Design supported the Yorkshire Air Ambulance and Make a Wish Foundation by sponsoring a charity football match that took place at Garforth Town AFC.
We're delighted to announce that we will again be sponsoring this year's match that takes place at Garforth Town AFC on 15th April.
This year's game will be between the Yorkshire Ambulance Service against an Emmerdale and Friends team.
The match is being organised by Helen Smith as part of her fundraising efforts and will be raising money for the Make a Wish Foundation, a fantastic charity that grants magical wishes to seriously ill children. Helen will also be running the London Marathon this year to raise money for this fantastic charity.
This is a fantastic cause and if you can make it to the game I would urge you to come and show your support. More details about the event can be found here.
If you would like to get involved and support the game by donating raffle prizes, sponsor the programmes, or help in some other way, please contact Helen.
Please also consider making a donation to this fantastic cause. You can do that online by clicking here and using Helen's Just Giving page. Remember, your donations will help to make a poorly child's dreams come true.
Come and join us on the 15th April from 1-4pm at Garforth Town AFC, Cedar Ridge, LS25 2.
Why you must consider Website Content, not just the design!
For many people, the first step in creating a website is deciding how it will look. You probably have an image in your head of a sleek website that screams "professional," but that alone won't attract customers. To get the most out of your website, you need great content.
What is website content?
Simply put, website content is what fills your website out. Think of your website as a blank canvas, where each line of text, video, and image serves as the artwork. The design of your website can make it easy to use, but nobody will want to use it unless it has good content.
While it's hard to make a list of every type of web content, here are some of the most popular:
What does website content do?
There are many different reasons to create content for your website, ranging from providing the visitor with quality information to ranking higher in Google search results for a given term.
The first and most important function of content is to give the visitor a reason to visit your site. You can do this by entertaining them, informing them, or providing them with something of value.
Web content can also help with SEO (search engine optimisation), especially in the form of blog posts. Written content can utilise keywords, proper formatting and more to help your website rank higher in search engine results. Shareable content also drives traffic to your website through social media channels.
How to get started
The first step in creating great content for your website is making the proper canvas. WordPress, a popular content management system, is a great way to easily add content to your website. Consider hiring a WordPress web design professional to make you a great website that's easy to update. As you're going through the process of creating your website, make sure you vocalise your needs—what do you need your website to do? A good designer can make it easy to keep your website updated with great content.
If you're looking for great web designer in Leeds, contact LS25 Web Design. We focus on providing high quality at affordable prices and we'll have your website ready to go in no time at all. Also, don't just take our word for it, check out our genuine customer reviews also on our Trustspot page.
There are a number of good reasons why you should start a blog for your business as part of your digital marketing strategy.
So why does it boost your digital marketing strategy?
Search Engine Optimisation
The first is SEO. Search Engine Optimisation is crucial if you want your business website to show up in a web search before your competitors and it is a key part of a business's digital marketing strategy. A blog allows you to include more product or service-relevant keywords in your content, gives you the ability to create external links and lets you add more pages to your website. All of which will improve your website's position in Google's search rankings. Higher rankings bring more visitors to your website and, over time, can lead to more sales.
Drives Traffic to your Website
The second reason you should be using a blog as a part of your digital marketing strategy is closely related to the first, that is it drives traffic to your website. If your blog has great content that people love to read then your website visitors will keep coming back for more. And once your blog has built up a loyal readership, it's just a short step to link them from your blog to your product or service pages.
Tells your digital marketing story
Thirdly, a blog humanises your brand. People like to see who is behind a company. They like to know the story behind the brand and who is running the business. Despite the Internet being an overwhelmingly digital marketplace, users who visit your website like to know they are dealing with real people. Blogging provides the human element of your online presence.
Helps you to grow your audience
Reason number four is that blogging is a great launching point for your social media. Twitter, Facebook and more are ideal for finding your audience and building your online reach, but you don't want to be posting sales pitches and product promos all of the time. If you have a regular blog then you will already have curated content that adds value to your online marketing efforts, and which you can easily publish across all of your social media platforms.
Thought leaders in your field
Last but not least, a blog will help you establish yourself and your brand as leaders in your field. It doesn't matter what you are offering, it's always a good thing to be seen as an expert in what you do. You can use your blog to share helpful content such as tutorials, how-to's, industry news etc., and when done right, your blog will help position you as a reliable and trusted source of information, leading to a boost in followers and traffic.
Ready to find out more about how to integrate a blog into your website? Speak to us at LS25 today.
As WordPress contains thousands of pre-designed themes and more than 15,000 available plug-ins, it is no wonder that so many people use it for their websites. The open source format of WordPress allows WordPress web designers to reprogram and customise the website to do anything they want. Because WordPress is relatively easy to learn without a lot of technical know how, some think they can manage their entire website without the help of a web designer. However, in order for you to focus on your business and customers, you need the help of professional WordPress web designers who can offer you the following.
When you choose to work with a web designer, you will receive all-inclusive service. This includes complete WordPress website design and development, as well as branding and search engine optimisation. The focus is on transforming your website to be focused on your customers, their experience and how this delivers a return on investment to your organisation.
Help When You Need It
It is a fact that WordPress is user-friendly and that virtually anyone can learn to use the software. However, there are going to be times when you get stuck on a problem with your site. You can receive expert web design in Leeds when you work with a web designer. There is no problem that doesn't have a solution, and the right web designer can fix any issues you have with your site.
Make WordPress Customisation Easy
The great thing about WordPress is that it is easily customisable. There's no shortage of themes and plug-ins with which to work. However, implementing exactly what you want can get tricky. And if you need to make frequent changes to your WordPress site, seeking the help of an expert can free up your time to focus on your customers and your business.
Web designers respect the fact that you want to retain some control over your WordPress site. That is why your input is always welcome and your ideas are embraced. You are given the freedom to control what you wish while the web designer is on hand to offer expert advice when you need it the most.
LS25 Web Design are Leeds based, WordPress web designers who focus on working in partnership with businesses in order for them to focus on what they do best, while we do what we do best, which is build high quality, affordable WordPress websites that help our customers to grow their businesses.
Contact us to find out how we can help you.
If you’ve finally decided to join the crowd of internet users that exhibit their content on online platforms built by the Content Management System giant, WordPress, you must be wondering what to expect from the biggest web building platform on the internet.
While the sales line that suggest you’re able to build a fully functioning website in a few minutes is indeed true, you must realise that it is not particularly easy to complete the whole design process of a website without basic knowledge of web design. Now, though some novices are able to use their intuitive skills with impressive effects, there are still many that struggle with the task of building and managing a WordPress website.
By following the guidelines explained below, you will be able to competently create and manage that WordPress platform of yours without experiencing a catastrophic result.
If you don’t know what you’re doing, hire a web designer
Many who rush to open WordPress sites without first evaluating their ability and proficiency in internet technology usually end up with sour tastes in their mouths due to flaws in their built sites that are not only glaring but also detrimental.
There is no shame in seeking the expertise of a web designer when you are about to commence a WordPress project simply because the process of designing the web platform can be difficult to discern especially if you lack the understanding of basic web mechanisms. Even those who aren’t novices in internet technology still struggle to carry out simple WordPress tasks like installing a plugin or modifying a web template.
No matter where you’re based in the UK, whether it’s in Leeds or somewhere else in the UK, you can always find a competent web designer that will be able to bring your WordPress project to life with awesome designs.
Never publish a page or post immediately
The importance of quality content and its pertinence to the ranking of a website is pretty clear for those who understand the intricacies of SEO (Search Engine Optimization), and that is why the pages and posts of a WordPress site are vital to the success of the site. Hence, you must never make the mistake of publishing a page or a post on your WordPress site without properly evaluating and proofreading every element in the publishing platform.
The last thing you want is for a heavily flawed page or post in your website to be indexed by the search engine giant, Google; this may get your site penalised, which in turn is guaranteed to result to a very low ranking.
Always backup your WordPress site
When building and managing a WordPress site, you must always plan for worst-case scenarios so that you're never caught unawares when they happen. The worst, however, that could ever happen to your WordPress site is the abrupt removal of its content either due to technical defects or a malware attack.
It is important, therefore, that you back-up your WordPress site consistently in order to prevent the total loss of your site’s content when either of the triggering circumstances occurs.
Building and managing a WordPress site may look like a piece of cake; they, however, both require great competency levels before they can be carried out successfully.
Drop us a line, if you would like some assistance with building a WordPress website.
Consider these statistics: 80% of internet users own a smartphone, Almost 50 % of consumers start mobile research via a search engine and 57% of mobile users say they wouldn't recommend a business with a badly-designed mobile site. There is no doubt that if you haven't optimised your web design for mobile, then it's something that needs to be done in 2018. Below we discuss four simple steps to enhance your SEO strategy for mobile.
1. Optimise your page speeds
There is nothing more frustrating than opening a page on your mobile and waiting ages for it to load. Most people tend to "walk away", leaving an opening for your competitors (with a better mobile-friendly website!) According to a piece of research from QuBit, online retailers have lost around £1 billion in global sales because of slow loading pages. Not only that, Google uses user experience as a ranking factor for your position in their search engines, and a slow loading website isn't giving your users a great experience. By improving your speed, you not only improve your rankings but also your consumer experience which will impact your conversion rates. Google has a great tool that can help test your page load speeds called "Page Speed Insights".
2. Optimise your content
Not only does your web design need to be mobile-user friendly, but your content too. We know that when it comes to effective SEO, content is king, and it's no different here. You just need to ensure it's optimised for a mobile device. Some effective ways to do this include:
- Eliminate your flash content as they aren't compatible with mobile devices, so they won't show to a mobile user.
- Reduce the size of images. Mobiles don't offer a similar resolution as a desktop screen, so any images which are high resolution will be resized to fit a mobile screen which could affect the quality of the pictures. Optimise images on your website by resizing them appropriately.
3. Create an effective mobile landing page
Mobile landing pages need to be minimalist and include a strong CTA that's near the top of the page to grab attention instantly. This could be a “call”, "subscribe" or "download now" button. Your CTAs for landing pages must include phrases that real humans will actually use. Rather than attempting to describe your business in a two-word phrase, instead use natural phrases such as “where’s the nearest restaurant.” This will keep your searches tailored to a more conversational level. Think like a human - not like a bot.
Overall, mobile continues to grow at a fast pace, and Google will always continue to make changes to optimise the search mobile experience. It's imperative you ensure your mobile site is optimised and provides your users with the best experience possible. If you're ready to update your web design or mobile SEO strategy, then get in touch today.
Statistics and sources:
Search engine optimisation is one of the keys to website and overall business success. Most marketers know that high levels of organic traffic to your website from those looking for your product or service is a vital component of a great marketing strategy.
Often, the thing which stands in the way of great SEO is being able to keep abreast of the changing search engine algorithms. Because of the constant developments within all popular search engines, there are many old techniques which are now ineffective.
1) Keyword stuffing
In the past, when SEO was in its infancy, search engines like Google would rank websites highly if they placed an important keyword regularly within the text. This meant that over time, web pages with poor content and no relevancy would be highly ranked. Today, Google and other search engines have developed techniques which look out for this and so it will result in poorly ranked pages. Instead, you should keep content relevant and detailed.
2) Ignoring metadata and content
When you build a website, it is easy to write the metadata and content once, then forget all about it. What could rank you highly at the start could result in lower prominence a few months later. SEO is constantly evolving - it is not a one-off task. Ensure content is updated regularly and quality links are established, as this will improve the quality of your website in both the opinions of search engines and potential customers.
3) Ineffective links
Establishing links is one of the main SEO strategies used by many companies. Many people aim to establish as many links as possible to their content from other websites. The aim is to show search engines that the content is trustworthy and reliable. Many people try to establish as many links as possible, but in reality, it is quality links which search engines look for over quantity. You should try to establish a great link on a highly relevant and trusted website than multiple links to many poor websites.
As experienced website designers and SEO professionals, we are able to both build your website and ensure you have an ever-increasing flow of traffic. To find out how we can help you, please contact us.
Guaranteeing the security for your website is perhaps one task you want resolved before opening your web platform’s virtual doors to the rest of the internet community. While the security of a website doesn’t directly affect its functionality and performance, it does play a very important role in facilitating credible connectivity with prospective web visitors that wish to browse through pages on the website.
If you’re conversant with the workings of the internet and the mechanism of data transfer from a computer to a server and back to the computer, you will know that the default arrangement gives much room for outside interference during an attempted connection between the computer and the server.
In layman’s terms, when you access a website that isn’t protected by a security measure, your activities on the site are usually visible to any computer that exists between yours and the server hosting the website. This gives the owners of such computers a front row observation sit to every activity that you conduct on the website.
Though this was a lingering flaw during the humble beginnings of the internet, it is safe to say that it is no longer a glaring problem thanks to several innovative creations, one of which is widely being applied on numerous internet platforms.
Secure Sockets Layer (also known as SSL) is the basic mechanism that facilitates secure connection between two entities on the internet, most commonly a server and a computer. Though the description of SSL’s function is quite concise, the manner of its execution is more elaborate.
When data is transferred between a computer and a server hosting a website with SSL certification, the connection between the entities involved isn’t literally secured…it is actually encrypted.
What this basically means is that outside entities aren’t able to understand the data being exchanged between the computer and the server simply because it has been encrypted.
Why use an SSL certificate?
Perhaps, one can say that the most apparent use of an SSL certificate is to give internet users peace of mind when they visit a website. With growing concerns about the increase in malicious activities on the internet sphere, the presence of the SSL symbol (a padlock on the browser’s tab) on a web page gives it both the validation and authentication that most web users need before executing any web transaction in a site.
With SSL capable of encrypting very sensitive user information like credit card details and login details, it has become the standard security tool for E-commerce platforms and retail blogs.
The other key advantage of using an SSL certificate these days is that search engines such as Google will rank your website higher if it is secure than if you do not use and SSL certificate.
Limitations of SSL
The main drawback of an SSL certificate isn’t actually due to its functionality but the ease of its issuance. With almost anybody able to apply and receive an SSL certificate, it can become very difficult to tell between a genuine and a frivolous website.
No matter how effective the encryption tool is, it is basically useless if the secured site you’re submitting your data to is also fraudulent.
An SSL certificate remains the most impactful innovation in regards to website security and internet safety, and even with its obvious flaws, it is the major sure-fire way to protect the data of your users from external influence.
Contact us today if you would like to find out more about how to make your website more secure.
Perhaps you’ve heard about the beautiful things that can be accomplished with WordPress and wish to incorporate the wholesome web building tool into your online project, or your “free website builder” query on Google finally lands you on the homepage of internet’s most popular web building platform.
A widely conveyed conjecture that is easily noticeable when an online exploration takes you to any webpage dedicated to WordPress is the construed belief that building a WordPress website is as easy as reciting the English alphabets. Many sites trumpeting this opinion basically see no reason for you to hire the services of a professional web designer when dealing with the installation and incorporation of a WordPress theme; and who can blame them, the do-it-yourself nature of WordPress’ functionality has the capability to transform every new website owner into a decent web designer.
A lingering question, however, remains: should a prospective online entrepreneur seek the expertise of a competent web designer after deciding to launch a WordPress site?
WordPress hasn’t just changed the website design industry, it has revolutionised the internet sphere in general by making available a medium that easily facilitates the conception and design of a website. There are many reasons why the renowned online web building company controls nearly 50% of the overall website market but perhaps the most evident is its ease of use.
But before you undertake the task of creating a WordPress site on your own, it may be wise to consider the pros of assigning the project to a competent professional that specialises in WordPress installation and design.
It leads to the design of a quality site
The difference between WordPress sites designed by professionals and those crafted by web owners is as contrasting as day and night. Not only is the visual aesthetic of a self-built site lacking, its functionality is usually flawed with plugin malfunctions very common with such a site.
Though the installation process of WordPress themes is straightforward and comprehensible, there are some steps or tasks that require the streamlined knowledge and expertise of a web designer. Whether you’re a business owner based in Leeds or an online entrepreneur in Manchester, it is more financially responsible to hire the services of a web design expert for a WordPress site because failing to do so may lead to the design of an inefficient web platform that becomes a complete waste of funds.
Quick identification of site malfunction
It is not uncommon for a WordPress site under construction to suddenly suffer a malfunction that hampers its display quality or its functionality. While a novice with zero knowledge about web design may struggle to identify the source of the problem, a professional web designer is guaranteed to not only identify the source but also rectify the malfunction.
This is possible because a web designer is able to dismantle the WordPress site and assess its composing elements with the aid of very complex programming languages that are definitely alien to a novice.
No matter where you reside in the UK, it is important that you seek the expertise of a web design company when embarking on a WordPress project. Choosing to undertake the task on your own may bring about larger costs when the site eventually fails.
Year after year, the web design world opens the eyes of the online community to new innovations in the field of website creation that help facilitate the continuous transformation and also improve the internet experience of the numerous web users.
Web design is perhaps one of the most unstable occupations based on the constant modifications that are experienced on a daily basis. There is basically no web design skill, website feature, or web building tool that can lay claim to being the pinnacle of website innovation simply because new modifications to these impressive concepts are always launched on a consistent basis.
2017 has been no different with regards to the continuous influx of brilliant web design alterations that help refine the process of browsing the internet. While many of the web design trends unleashed this year have been applied to improve the functionality of websites, some have helped upgrade both the style and the visual appeal of target platforms.
There have been a lot of website transformations piloted by ground-breaking changes in the web domain; the few, however, described below are the most conspicuous of the innovative modifications in 2017.
Text Enhancing Design
The importance of original and coherent content to the success of an internet platform cannot be overstated. Not only does it provide web users with valuable resources for their search engine queries, it also boosts the website’s ranking spot on the search engine’s result page.
Since website texts have become a valuable component of a website that affects its commerciality, the apt display of these texts have become a task many website designers have chosen to undertake in order to provide their clients with readable websites.
Website typography, in 2017, has been further enhanced with the rising use of large fonts that help eliminate strained view. Many web designers have also become colour-conscious when choosing a theme for a web project. With the right blend of non-distractive colours, they are able to create websites that are not just aesthetic but also readable.
More of Scalable Vector Graphics
With many web designers and web users already accustomed to conventional image formats like JPG, GIF, and PNG, it is no surprise that some are less enthused with the infusion of a new format to the family of image types. But no matter how hard people fight it, innovation always triumphs; so it isn’t shocking that SVG images have become a common feature in 2017.
Many web design companies in the UK, have adopted this new format for their website building tasks simply because its display across all viewing devices is both crisp and consistent.
The Rise of the Bots
It is not uncommon for websites, particularly those built with the aid of online web builders like WordPress, to have bots and plugins infused into the pages. These technical elements play very important roles in not just marshalling the webpages of the sites but also finding and rectifying errors that may occur due to flaws in the admin or user interfaces.
2017 has, indeed, been a vital year for the resurgence of professional web designers with the innovative developments proving that the profession is far from finished.