Establishing your business online is an important milestone for any new business but the most important aspect of building a website is the design.
The website must be designed with the user experience in mind. Several things must be considered to create an eye-catching and user-friendly website, some of them are listed below:
1) Clean and Attractive Website Design
A clean and appealing design helps viewers respond well to the content and the performance of the website increases rapidly. The design must have intuitive navigation and good graphics. A clean design sells and attracts more.
2) Correct Colour Scheme
We have written about this before but the colours have the power to evoke certain emotions in every human. Thus, the right colour scheme will make people return to your site. Take some time out and choose the right colour options for your website as it can be a way to impress your visitors.
Check whether your website function in the correct way. Detect any loading issue, operational issue, security defect, broken links, etc. Resolve all defects as it can prompt your visitor to leave your website.
4) Intuitive Navigation
The website must be self-explanatory. Add a sitemap to improve the design for better intuitive navigation. A confusing website can drive the visitors away. The user must know where to click for certain actions.
5) Easy to use
The website should have a high usability. A clearly mentioned product and information sell more. The layout must encourage social media sharing. Design it in a way that every lay-man can use your website.
6) Blog Section
An active blog can engage more customers to your products. You can inform people about the benefits of your product or service. A regular blog can increase your credibility in the digital world.
7) Mobile and Desktop compatible design
Your website should look equally effective on both mobile and desktop. You can choose a responsive design for your site that can adapt to any device or screen size.
8) Customer Testimonials
Always add a section of customer's testimonials as it can build the trust of new-users for the website.
9) Original Content
While designing your website, you must use the unique and high-quality content. The quality of your content and keyword usage will help your website rank high in search engine results.
10) Call to action
Call to action is a good option to increase contact between the customer and business. There are several options like 'Contact us today' or 'Subscribe to our newsletter'. This feature will help customers reach you for further guidance.
Make sure to consider all these ten points while designing your website to get the best performance out. These are the basics to get the perfect design for your blog or business. Do a complete review and make changes accordingly.
Today in the era of technology, companies are trying to provide more personalised experience to their customers or visitors to keep them engaged with the website. Thus, it is essential to building a website that offers personalised experiences to the visitors. To enhance the user experience, you must provide personalised service to the audience on your site to raise their interest. A personalised website can generate better results in terms of customer satisfaction. Present relevant content to your visitors so that they can feel the connection with the site or business. Remind your visitors where they left the last time to give a better experience.
There are several ways in which you can do it, some are listed below:
1) Display content according to the referral source
The referring location of a visitor can tell a lot about the things they are interested in. Use this feature to give your visitors what they want. Personalise their experience by tweaking message, image and content length for each referral source. Also, scale the personalisation strategy to other pages with good traffic. Customise the content according to its referral's location.
2) Offer user-friendly & personalised experience to the visitors
If a new visitor comes to your site and you do not have any details about them then you can use their IP address to get general details like location, country, device, etc. Thus, this feature can help you target people of different countries by building a page in their native language. For example, a German will be able to read the content in German and an American in English. Also, as per the device, the content will change the layout to enhance user experience.
3) Cater as per individual persona
Offer relevant content according to the buyer personas. Personalise your homepage and include several options according to the different services provided in different sectors. Utilise content, image and calls to action to specifically address the needs and interests of different personas. For example, if you have a variety of clothes in your store and you decide to build a different men and women section. In this case, women will go to the women section and men will lead to men section.
4) Content should be according to the lifecycle stage
Your web page should be personalised for each step in the lifecycle of user-experience on your website. People who are at different stages of the user-experience journey on your site should see different custom message and headline to highlight the process and content of the page. Visitors should see a welcome message with a brief about the site on the front page. Regular customers should see a custom welcome back message. Display suitable content for several groups of users on your site and tailor a personalised experience for them.
These four points will help you create a relationship with your users and more users will interact as well. Several additional features can be added to your profile like 'save for later' or 'add to wishlist' that can be an amazing way to keep regular interaction. Make the process of using your website easy for your customers.
When developing a new website, there's a lot to think about. From the overall feel of your new website, to the way in which it will function - before you even think about what imagery or content you're going to put in place there's a lot to plan for. Web design, graphic design and content go hand-in-hand when you're building a new website, but there can be something of a conundrum when it comes to considering how much of each you should include. Take a look at our top tips for how to use graphic design and written copy to help your website stand out.
Keep On Brand
Your graphic design and content should reflect your goals - if you're a funeral service provider, maybe cartoon-style graphics aren't the best fit. Think about what people will be looking for when they search for your site. Graphic design can be a good way of establishing the style and the environment you're trying to portray, but balance your graphics with informative, engaging copy that discusses what you do and why you do it.
If your website is aimed at a very technical or scientific market, it's likely that it will involve a great deal more text than a site on, say, shoes or beauty products. However, it's important that you don't take your subject matter as an excuse to write reams of text; it's better to balance keeping on brand with matching the needs of your visitors, who may not always be entirely aware of what you do or what your website is for. Focus on making your site bold, easy to understand and interesting to look at; while staying on brand with your message and goals. Don't forget to incorporate search engine optimisation as well, to make it even easier for your potential visitors to find out about your business.
Make your website stand out with beautiful design and eye-catching content. When it comes to headings or particularly important points you can combine your copy with stunning typography or professional logo design, to encourage people to delve even further into your website and find out more. Research what similar sites are doing and note how you would improve their content, or make their site more user-friendly, and use this as a basis for your new platform.
A very important feature usually considered by web design professionals and website entrepreneurs when working on a website is its accessibility. This can be described as the ease with which web visitors (particularly those struggling with disabilities) are able to view, navigate, and complete tasks on an internet platform.
Web accessibility should certainly be at the core of a website’s framework because it doesn’t just aid the internet contribution of physically incapacitated individuals, it also helps the website to increase its consumer base by including web visitors that instinctively ignore websites that aren’t fashioned for convenient use.
A website that is optimised to be easily accessible by people with disabilities and the aged must possess certain components that help improve the internet surfing experience of these individuals. These components are essential to the optimisation of visual, audio, and navigation functions of the website, which in turn enhances the website’s appeal and boosts its performance.
Navigation and website accessibility
Navigation is a key element that aids the accessibility of a website and improves user’s experience. The structure of a website is inherently configured in a way that allows only one web page to be displayed on the device, and only with navigation tools can other pages on the website be accessed and viewed.
Website navigation is usually represented by navigation bars that can either be horizontal and located near the top of the website or vertical and located on either side of the page. These bars harbour linkable texts that help convey web users to any page they wish to visit and also play an extra role in defining the architecture of the website.
These navigation texts that function as links are usually bold and in all caps in order to be easily identified by web users, though web visitors with visual impairments may require keyboard assistance and screen readers to be aware of their existence.
How effective navigation improves website performance
A general consensus on website accessibility is that a poorly defined navigation setup is indeed a deal breaker that can dissuade web visitors from entering other pages of a website. The general performance of a website is all encompassing with characteristics like the loading speed of the site and its visual aesthetics playing very vital roles in establishing user confidence.
However, it is the site’s navigation structure that determines the consistency of a user’s visit because a site with poorly designed navigation bars and lazily arranged links tend to annoy visitors who do not wish to make extra efforts when surfing the internet.
Enhanced navigation doesn’t only help keep web users on a website for a longer period, it also guarantees consistent revisits from web visitors that are both impressed by the ease of navigating through the site and are satisfied with the quality of the service rendered by the business.
It is very important for web designers and business owners to put website accessibility into consideration when planning for web projects; and along with visual, auditory, and speech enhancements, navigation optimization must be at the top of the to-do list.
A budding development in the tech sphere is the diversification of firms that offer web services to prospective website owners and keen entrepreneurs. Services like domain registration and website hosting, website design and development, and SEO implementation and content writing have been streamlined for years with most companies only focusing on aspects that are better suited to their expertise.
However, the evolutionary modification of some of these services has led to their adoption by tech companies that are always willing to diversify their portfolio. Simply put, companies that were known for being hosting providers are now offering website design services because the expertise that is needed to carry out these specialised tasks is now widely available.
The rise in this trend has also led prospective clients to entrust both their website design and website hosting needs in the hands of competent companies with such diverse portfolios. It is, however, important to understand why this may actually be a smart decision if you choose to follow this route.
It is cost-effective
Having one competent company manage all your web design and web hosting needs is usually a shrewd decision when analysed from a financial standpoint. This is because most tech companies that offer the duet of web services usually have impressive discount rates that would not be available if you had delegated the web tasks to two different firms.
However, assigning both tasks to one company helps you actualise cost-effectiveness, which in turn ensures that your endeavour to increase the internet presence of the business doesn’t end up being financially futile.
It helps improves the website’s performance
Believe it or not, there is actually a correlation between the performance of a website and the dynamics of its development, which includes web hosting and web design. This can be attributed to the fact that websites that are designed and hosted by the same company tend to be highly optimised for the tasks they perform.
A major reason for the optimised performance of these types of websites is the uniformity in the tech companies’ services, which allows every web design and hosting component to function efficiently.
It leads to improved website maintenance and technical assistance
It is not unusual of websites to suddenly become defective either due to an increase in the number of web visitors or because of a hack. It is also not uncommon for hosting servers to suddenly fail to function properly, making the online presence of websites to be uncharacteristically uncertain.
All these technical issues are always swiftly attended to if a website’s hosting provider also doubles as its web designer. This is mostly because it is easy for the company to detect the source of any technical issue since every element pertaining to the website’s existence remains their responsibility.
There are many web hosting and web design companies based in the UK; the task of selecting one for your website needs has, however, been made easier by the diversification of their expertise and optimisation of their services.
We are one such "one stop shop" offering high quality web design, web hosting and other web solutions at affordable prices. Don't hesitate to get in touch if you would like to find out more about how we can help you with your website.
There are many features of a website that make it appealing to end users and random web visitors. Whether it’s the visual display of the designed pages, the navigation tools that help facilitate easy access to the web pages, and the loading speeding of the website, these features play very important roles that affect the success of the website.
Another important feature that sometimes eludes the thoughts of prospective website owners is responsiveness. This should, however, be the first thing to consider when working on a web project because of the important role it plays in a website’s marketing strategy.
What is website responsiveness?
This is basically the competent display of a website and its pages across all widely used web devices including desktops, tablets, and mobile phones without a drop in the quality of the website. Many who downplay this website feature probably do not understand the challenges involved in getting a website to adapt to any screen size.
Previously web design experts had to basically design several versions of a web project to ensure that website was perfectly displayed on most devices. Not only was it time-consuming, it was also inefficient. Website responsiveness, however, has given web design professionals lots of leeway, which allows them to focus on the quality of the site instead of its duplication.
Why website responsiveness is more important than other features
It is important for a website’s marketing strategy
With a lot of web users accessing the internet mostly via smart phones, it is pertinent that a website is effectively displayed on these devices in order to increase its penetration among users. Since the percentage of web visitors who scour the internet with mobile devices is over 50%, any website that fails to equip itself with multi-device functionality is certain to be a failure.
It helps with SEO
There are not many features that practically affect the search engine ranking of a website, but one that certainly plays a vibrant role in establishing a ranking position for the website on Google and other search engines is website responsiveness.
In fact, the inclusion of mobile capability in the algorithm of the renowned search engine proves that the company agrees with this assertion on website responsiveness. The result of this algorithm modification is an inclination towards websites that are properly displayed on all devices, meaning these websites will be ranked higher on Google’s result pages.
It makes the website easy to manage
It is not uncommon to see websites that have two versions; a desktop version and one for mobile phones. While there are large companies based in the UK or overseas that have the financial might to maintain such web arrangements, it is just smarter to enable the adaptability feature in order to reduce cost and stress.
A highly responsive website only needs to be managed from one platform with any implemented modification having an effect across all devices.
So when next you consult a web designer about your web project, the first feature you should request for is website responsiveness.
All companies, no matter what their niche, have logos. A good company logo can set you up for credibility, professionalism and the importance of being memorable and standing out. Many people think that designing a logo is easy, but it's actually much harder than people think. When designing a company logo, there are four important 'must-haves' that can't be ignored:
1. Unique design
With millions of logos out there, it's important that yours is unique and clever. The logo can't look too similar to another company's logo, otherwise you won't stand out. But the design also can't be random. It has to fit with what your company does and provides, so that it sends a clear, immediate message about who you are. Remember, it must fit with your overall branding.
2. The right colours
The colours you use on your logo will become consistently the colours you use in all your branding. Think websites, posters, adverts... Choosing the right colours is not as simple a process as it might seem, as all colours have different implications in marketing (also view our previous article on The psychology of colour in web design). You'll need to make sure your chosen colours represent your business accurately and positively.
Choose a selection of famous brands and look at how their logos have evolved over time. From McDonald's to Apple and Nike, many brands have taken their more complicated logo designs and simplified them time and time again. This is not without reason or research. A simple logo is easier to process and easier to remember, so simplicity is more important than you may think.
4. The right font
There's a whole archive of fonts out there. Fancy fonts, simple fonts, decorative fonts - the list is endless. You'll need a font that represents your business. For example, a company offering legal advice and a company that builds children's toys are likely to require a very different type of text. The perfect font will convey you just as well as any imagery.
With all of the above to consider, logo design may seem quite daunting. It doesn't have to. Get in touch with LS25 Web Design today and speak to one of our talented graphic designers.
In this era of constantly changing technology and new advancements in the fields of computer science such as web design, WordPress, online marketing, web hosting etc establishing a new business or promoting one in a city like Leeds in the UK with such fierce and cut throat competition at every corner of the street can be a very difficult feat to achieve.
New and innovative ideas are needed every now and then to set your business truly apart and ahead of the game almost every day but one idea that guarantees success is online marketing in the form of audio visual motion pictures, something that catches the attention of each and every human being who comes across such a promotion.
This can also be done in the form of advertisements as side or top/bottom banners on various pages which have been web hosted or generally in the form of pop-ups which can be made using web designing tools and the power of WordPress.
To promote a particular business and to get its message across the users all over the world at the click of a button, something that needs no repetitive real time effort and assures interest generation by anyone who sees it. What is that one exact thing that is absolutely necessary and imperative to do the need full?
The answer is right here!
All you need is a Business Explainer Video which is professionally designed by subject matter experts and industry fellows with immense experience to explain your business in an interesting and captivating manner including neat and impressive designs, immaculate build and pleasant and melodious background music to truly spread your idea and make the world aware of your diligence, hard-work and outstanding abilities to solve problems and get the work done effortlessly.
A video which is about 40-90 seconds long, just enough to attract the user but not weary them along with beautiful animations and smoothly transitioning slides with to the point statements that have been carefully arranged such as to have a maximum influence and impact on the consumer to create a brand value and the demand for your business’s services rise exponentially and sky rocket’s through the roof.
Attractive and interesting techniques are used to make such a visual masterpiece being unique in every sense of the word makes sure to maximize sales and profits of your business and definitely gives you a run for its money; pushing all of the competition aside and providing you with an amazing opportunity to take a leap light years ahead within the blink of an eye.
From humorous sound tracks to funny visuals and real time videos with awe inspiring motion graphics these videos are bound to get massive amounts of attention and response as they engage the audience and effectively explain your business to them convincing them to always choose you for each and every task they need to get done.
Be it a business involving web design, financial services, purchase, accountancy, medical healthcare, analytics, manufacturing, web hosting, blogging, online marketing or even WordPress. There isn’t even one single area of activity that cannot be covered by a Business Explainer Video, all for just £49.00!
You will commonly hear people referring to an organisation’s graphic emblem as their “brand”. It's surprising how many executives in substantially sized companies, believe the words logo and brand are interchangeable. When in fact, they are inherently different. Knowing the definitions and the differences between the two is vital to inform the content and layout of an effective, memorable website.
What is a Brand?
This is where it all starts. For your organisation – and indeed for each product and service – you should have a clear idea of what it “stands for”.
In its most simplistic form, this means developing a thorough profile of your organisation. Where does it fit in the marketplace? Who exactly are your customers? What are they looking for, that you can offer? What reputation are you aiming for?
For example, is your tin of beans cheap, nutritious and filling. Or is it a luxury culinary experience, resplendent in sundried tomato sauce?
Two tins of beans. With a very different brand.
What's brand identity?
From this you can create a brand identity – the colours, wording and graphics that show the reputation you are trying to achieve.
Back to beans again – stripped back, mono colour, simple designs for cheap beans to illustrate value for money. Bold, rich colours and graphic excellence for the more expensive item, to make it an aspirational product.
What is a Logo?
Now you can use your brand - and your brand identity - to develop a logo. This is a graphic emblem that sums up and projects the reputation you are trying to aim for.
Throwing together a clever or quirky graphic device or wording is relatively straightforward. Developing one that reflects a brand, is a process best left to the professionals.
From brand, to logo to website
With your brand identity planned out, and a smart new logo that encapsulates “what you are”, you can start to develop a new website.
Again, if someone offers you an attractive, all singing, all dancing website, without getting to know your company sufficiently well. Proceed with caution.
Your website should reflect the decisions you reached when developing your brand.
Anything else is just a facade.
Contact us for logos that encapsulate your brand, and websites that build your reputation.
Trying hard to get web traffic?? Still, the data insights are showing no budge in numbers??
Small businesses often struggle to incur traffic on their website, often as they fail to understand the reliable and qualified traffic resources.
There are numerous methods of getting targeted traffic. Some strategies may not be a quick-fix for everyone, however, the others can surprise you with swarming traffic. Keep trying something new.
Here are 11 ways to bring traffic to your website.
Optimise website content
Optimise the web content to increase its value. Google algorithm can decipher searcher’s intent for keyword searches. Write a compelling and informative content, Focus on keywords and other related terms. Keep your content updated and fresh.
On-page SEO are simple fixes to improve your website rank. A perfect blend of On-page optimisation is an optimizsed description, titles with keyword embedded in, images with alt tags, well connected internal linking and updated and fresh content.
Get Active on Social Platforms
Once you done with content optimisation, promote it on social media channels. Sharing your posts on Google+ can help in search rankings, Twitter is ideal for tempting links, B2C business can get a lot of customers from Instagram and Pinterest. Facebook have multi-million traffic which is capable of providing incredible opportunities to improve your blog readership or web traffic.
Implement a sound outreach strategy. Outreach tools like Buzzsumo, Buzzstream, Traackr etc can help you achieve success. You can also post your content on Quora and other Q-A platform. These platforms have billions of traffic. You can find your potential traffic from here.
Forum commenting is the simplest way to generate web traffic. Participate in a popular forum that lets you include a link to your page. There is a relevant audience commenting there. These commenters can be your targeted audience.
Guest posting on a reputable website can skyrocket the web traffic and improve brand awareness. However, Spammy tactics can penalize the website.
Communities like, Problogger and Copyblogger is an exceptional way to network with other bloggers worldwide. These platforms serve as a great channel to cross promote the content.
Paid advertising is an excellent way of attracting the targeted audience, brand awareness, and instant exposure. The best part of advertising is you have complete control over the budget. Wise investment can give more audience in a less ad spend.
Paid search advertising lets you show up in top results in search pages
Social media advertising is a cost effective way to reach a massive targeted audience.
Display ads give you a wide exposure over different placements.
Search Engine loves headings and so do the audience. Use a potential keyword in the heading for the search engine to know what the page is about. Human read the headlines and decide the relevancy with their requirement. A compelling headline can make the user think the blog will be a comprehensive one.
There are 3+ billion email accounts all over the world. Email marketing can this be a great channel to get exposure worldwide. Build an elite list of targeted subscribers, create a special landing page, guest blog the targeted subscribers. The click through rate will surprise you.
Influencers can help
Building relationships with the influencers can get you immense traffic. Celebrity bloggers are highly trusted. So, getting them endorse your product is an effective way to get the audience on your blog.
Wrapping up, consistency is key here. The above strategies may not give an overnight result but if you stick to them, you will get swarming traffic in form of fresh visitors, email subscribers, social media followers, and influencers.