Online shoppers have huge expectations from eCommerce stores. No matter the size of the business, every eCommerce store must offer some key features to engage shoppers and boost their conversions.
Here are 4 important features online shoppers expect from eCommerce websites. If your online store is lacking on any of these features, be sure to fix at the earliest to increase your traffic and boost your sales.
A blog is the easiest way to create content that allows you to reach out to your audience. Use your blog to publish information about your offerings, provide useful tips, share customer success stories and more.
Sure, your blog works as an indirect sales tool, but avoid pitching to your prospective customers. Focus on offering valuable information. This will draw visitors and customers. Blogs are a great way to build trust and credibility.
Email communication is an important part of any online business. You can keep your customers informed about new arrivals, latest blog posts or create interest in your new product/service.
However, you must have a list in place. Begin collecting emails to start with. Include a signup form across your website so users can engage with you easily.
The footer is a great place to add an email signup form. Likewise, add a call to action in the important pages. You can even add a popup to ask people to sign up.
Do not ignore mobile visitors.
The shopping experience on mobile devices must be as easy as the desktop experience. Ensure your website features a mobile responsive design. This way, each element of the website work perfectly on any device be it a mobile phone, tablet or a desktop.
At LS25 Web Design, every website we build is fully mobile responsive. Check out some of our recent builds in our portfolio.
Nothing beats video when you want to engage visitors and create interest in your products. Video is a trusted and tangible way to show showcase your products to your customers. It offers users a better idea of your product and feels authentic too.
What’s more, video is very engaging. A video can, in fact, keep your visitors on your page for longer. And the longer a visitor stays on your site, the better are the chances of conversions.
When you are building a small business website, be sure to include features that your users expect. Make these 4 elements a part of your eCommerce site and see your engagement rate improve, which is sure to improve your conversions too. Contact LS25 Web Design for high quality eCommerce websites.
If your website was built a few years ago, it’s important to ensure it fits the current design trends. Sometimes, you just have to give it a refresh. Adding a couple of design trends can ensure your site looks modern, cleaner and improves conversions.
Here are 4 brilliant ideas to give your website a quick makeover.
Bright and bold colours are trending. So don’t be afraid of using pinks, yellows, greens and blues. Opt for bright backgrounds to accentuate the foreground. Alternatively, you can use bright colours for buttons and other user interaction elements to draw in attention and create an emotional connection.
Gradients are another great way to brighten up your website and create maximum impact. A colour gradient over an image can create the perfect base to add some text or an impactful call to action.
Animated effects are a great way to engage website visitors. You can refresh your website by adding some video as well as animated effects. Moving objects capture instant attention and people would stop and watch the video to see what unfolds.
Begin by adding a video to your site. Be it a full-screen video at the top of a page or any specific part of your page, adding video is easy with a CMS website like WordPress.
You might be tempted to put everything on your page. However, when you make use of white space, it can transform your web design instantly.
An organised, clean page is easier to understand when compared to a cluttered and crowded page. Create a balance between elements like text and photo and space. This creates a distinct pattern that ensures users can move from one element to another.
Change the Header
This is an easy way to give your website a fresh look. There are many websites that offer royalty free stock images. Alternatively, you can hire a photographer to take some quality pictures. You could even hire someone to design a fresh, new header for your site.
The best part about these design elements is that they do not require a complete website redesign. You can change the header or colour of your website without investing in a redesign.
However, if you are looking for something more than a simple refresh, LS25 Web Design can help. Get in touch with us today to discuss your website redesign needs.
The titles and meta descriptions of your website pages play a critical role in improving your SEO ranking. The search engines look into your title tag to understand the topic of a page and its relevance to a search query. And a meta description helps you to get clicks from the user searching for information.
Tips for Optimising Meta Descriptions
Use keywords – Although meta descriptions don’t offer any SEO juice, you must understand that users will feel like clicking only when they see the words that are relevant to their query. Ensure that the meta description of each page on your site contains the respective target keyword.
Don’t worry about the length –
You get up to 320 characters for a meta description. However, Google’s search snippets are focused on pixels. So the ideal meta description may range between 160 and 320 characters or 920 to 1849 pixels. So don’t worry about the ideal snippet length.
Avoid duplicating –
You may not be penalised for using duplicate meta descriptions. However, for best results, avoid duplicates. Your meta description is a sales pitch, so don’t take it for granted.
Use powerful language –
A dull piece of meta description may be an easy way out to get the job done, but it may not deliver the results you desire. A copy that excites users, creates an expectation or helps them visualise can make a huge difference to your traffic and conversions. Breathe life into your meta description by using exciting, colourful, emotional language.
Tips for Optimising Title Tags
Each page on your site and blog post must have a custom, unique title tag. The title tag is essentially a headline of your page. It tells the search engines and your visitors what your page is about.
Include your target keyword in the title tag. Do not go overboard. Keep it to one or a maximum of two keywords. After all, the title should not read seem like the work of a bot. If you don’t put efforts into creating the right title tag, your users may not take the effort of clicking your page.
With a WordPress website, optimising your title tags is a breeze. Simply install an SEO plugin like Yoast SEO and you are ready to optimise the title tag along with a variety of other SEO aspects of your page in a few moments.
Any SEO task may seem daunting and confusing especially if you are not an expert. However, you can certainly write high quality meta descriptions and titles even if you don’t know much about SEO. These tips should help you to write well-written meta descriptions and title tags.
Case studies are a wonderful way to show your visitors how valuable your products/services are. They go a step ahead of testimonials by demonstrating how you met a customer’s needs and helped them achieve their goals.
With a well-crafted case study, you can showcase your success in a manner that would convert your visitors into customers. Follow these steps to write a fantastic case study for your small business website.
Find Your Ideal Customer
Who is your ideal customer?
If it’s the hospitality industry, then write case studies about your hotel customers. If your ideal customer is from the audiovisual industry, then write about manufacturers.
Once your potential customer has read your case studies, they must feel that you know their requirements and that you can deliver results.
Tell a Story
We all love reading stories. A good case study would give the reader real insight about the customer featured in the case study:
Format it for Easy Readability
Present your case study so it’s easy to read.
No one wants to read a wall of text even if it’s really useful and interesting.
Make use of formatting elements just as you would with blog posts and website copy such as:
When talking about results, don’t be vague. Instead of saying that you helped double your customer’s productivity, mention a real number. Was it 10%, 100% or 1000%?
Your visitors would be asking this when you are being vague. So be clear and include the real number.
Ensure Your Case Studies are Easy to Find
Your case studies are of no use if your visitors won’t find them. Ensure that the case studies are organised and are easy to find. Perhaps you can place a section on the homepage. How about including a link to your testimonials page in your emails? Share it on social media. Blog about it. Do everything you can to promote your case studies.
There you go. Follow these easy tips to create a wonderful case study for your small business website. Should you need a good website to showcase your case studies, think of LS25 Web Design.
Link building is an important part of improving your online presence. The right link building practices can help improve your website’s online visibility. If you are looking for some help understanding the principles of link building, this guide has you covered.
What is Link Building?
Link building is a critical yet very difficult part of SEO. Link building is a strategy that helps generate inbound links from other websites pointing to your website.
There are a variety of tactics that digital marketers use to generate inbound links but the most effective and consistent strategies are not the easiest to implement.
Why is Link Building Important?
A key thing to note about SEO is that a marketer/website owner is not a search engine’s priority. Google, or any other search engine for that matter, aims to come up with the most relevant results for a user’s query.
To that end, a search engine’s algorithm considers a variety of signals. These signals show how much a website is liked and trusted, and the results are listed according to these signals.
So when a website points to another website (via a link), it shows to the search engine that site 1 feels site 2 has some useful information to share that its own readers can trust. This is akin to receiving a good review.
And if site 1 has many such links from other websites pointing to it, this is akin to getting a good word from someone who’s highly respected.
Although backlinks are one of several ranking factors that search engines consider, they heavily influence a search engine’s decision in ranking a website as trustworthy and authoritative.
When several other websites link to your site, you become a reliable choice for the top spot on the search engine results pages (SERPs).
You can build links in one of two ways:
Top 3 Link Building Strategies
Content Promotion - This strategy is all about ensuring your content reaches a huge chunk of your target audience. It is all about identifying people who you think are highly likely to share/link/link to your content with a view to sharing it with them.
Guest Posting –- This strategy involves publishing a high quality blog post to someone else’s website. In return, you get to include a natural backlink to your site.
Skyscraper Content –- Begin by carrying searches for some of your most important keywords. Look for content in the first few places that are either outdated or not that great. The next step is to come up with some stunning content, and publish it on your site. Now create a list of sites that point to the sub-par content. Send them an email asking them to link to you instead.
You are publishing some great blog posts. However, that’s won’t help you grow your business. It is equally important to promote those blogs. Why limit yourself to sharing a link on Twitter and Facebook? Turn each blog post into a video to generate some solid traffic from YouTube. Check out the video we made of this blog post below. Read on or scroll straight to the video!
With more than 1.5 billion users actively using YouTube every month, YouTube is one effective social platform you can use to enhance your online presence.
How to Turn Your Blogs into Videos?
Studies suggest that more than 81% of businesses that use video marketing as part of their digital marketing strategy experience an improvement in sales.
Undoubtedly, video marketing can bring some tremendous results for your business. But as a small business owner, creating videos might be the last thing you might find the time for. It involves script-writing, recording, voice-overs and editing among other things. It’s a time-consuming process.
The good news is that you can use your blog posts to build your videos on. Here’s how:
Here are some tools that can help you in this process.
Use Microsoft PowerPoint
If you have no idea where to begin, the simplest way to turn your blog posts into videos is by creating a slideshow. You can easily convert that slideshow into a video. This is where Microsoft Powerpoint comes handy.
Simply build a presentation like you would normally. Add the text from your blog post into the slides as you see fit. Add pictures, animation and music.
Once your slideshow is done, go to File > Save and Send > and click on Create a Video.
Use Online Video Building Tools
You can create your video using online tools. Some popular online video building tools include Lumen5, Animoto, Biteable and Adobe Spark. These tools are easy to use and beginner-friendly.
Use Free Video Editors
Although a bit time-intensive, creating your video all by yourself is a highly effective way to promote your business. You get to customise the effects, add the content as you like, add your branding and more.
Many free video editing programmes are available today such as Lightworks, OpenShot, VideoPad and VSDC.
These ideas should come really handy in converting your blog posts into videos in no time. Be sure to embed the videos into your blogs. This gives your visitors the option to either read the text or watch the video.
Watch the video
LS25 Web Design has always been about providing professional web design for affordable prices and today we have taken a further step to helping everyone to attain a beautiful website by introducing our new fully inclusive pay monthly website plans.
These plans are designed to allow businesses who may not have the capital available to engage a professional web designer to build a website to do exactly that because by signing up to one of our plans, you do not incur an upfront cost for your website with the exception of the monthly fee that you pay.
Our plans start at just £30/month and are a fully inclusive package which incorporates:
Sound too good to be true? Well, on this occasion it's not.
You can sign up in minutes online and you can be assured that you will receive the same 5 star service as all our other customer.
For more information about our pay monthly website click here or don't hesitate to get in touch with us as we would be more than happy to answer any questions you may have.
Naturally, if you would prefer to pay for your website design and build upfront in the traditional manner, we will continue to offer our standard service, drop us a line as we would love to discuss your requirements.
Building a new website is a no mean feat. Given that the web keeps changing constantly, you can no longer make do with a static website. You must be able to update your site, add fresh content and do a lot more to stay ahead of your competition.
That’s where a content management system (CMS) comes in. There are several options, but WordPress is by far one of the best options for new website owners.
WordPress is Free
WordPress is an open source platform and it’s completely free. This means that you can build your business website on a limited budget. What’s more, a lot of plugins (these help you to add features and functions to your WordPress) are free too.
By building a WordPress site and the free plugins, you get to use the saved money on creating content and website promotion.
Easy Peasy Content Management
The best part about the WordPress CMS is that you can easily publish your content. You don’t need to have any technical skills to be able to publish, revise, edit or update your content.
If you can use a word processor, you can easily publish a blog post and even add images to your post. Even editing, updating and revising your content is a breeze. Simply make the changes and click the update button, and you’re done!
Get Found Easily
You want people to find your business, product or blog posts.
WordPress helps to this end by formatting your website in a manner that makes navigating your site easy for the search engine bots. WordPress also makes it easy to refine the meta data and title tags without the need for any code.
You can optimise your website for the search engines easily using SEO plugins like Yoast.
Perhaps, you have already heard a lot about the importance of a having a mobile-friendly website. With more than 50% of the Internet traffic across the world coming from mobile devices, this is the hard truth.
Whether you are adding text, images, videos, product catalogues or reviews – every kind of content you add to your site must load quickly and display appropriately on mobile devices.
A mobile-optimised WordPress website can ensure your website fits the size of the device its accessed on.
Are you ready to build a WordPress website for your business? LS25 Web Design can build you a mobile-ready, professionally designed website at affordable prices. Talk to us today.
Your website isn’t something you are done with once it’s has been created. It’s a proactive project that needs to be cared for regularly to make sure your site continues to deliver the results you desire.
Once your website is live on the Internet, be sure to carry out some essential maintenance tasks. Let’s take a look at what these tasks should be.
Carry Out User Testing
You have taken pains to build a site that provides a stellar user experience. But the reality is that the Internet undergoes rapid changes. A design element or feature that felt right in the 90s won’t work its charm in 2018.
To ensure your site is still meeting the needs of your users, be sure to do a usability testing once a year.
Get those who are not linked to your brand/business to have a look at your site and give you a fresh perspective. Ensure the testing covers all major device types and browsers.
Be sure to carry out the updates and changes as necessary.
Fix Broken Links
When someone clicks on a broken link, they’re redirected to a 404 page. This can frustrate users. When a dead link appears on your site, it creates a bad impression and your visitors may exit your site.
That’s why it’s important to carry out this task.
Once every three months, check your website for broken links. Either replace the broken link with an updated link or remove the link.
Finding broken links is easy. You can use a free broken link finding tool like Google Search Console.
Back Up Your Website
What if your site comes in harm’s way and a hacker hijacks it or a malicious code finds its way to your site? It’s better to prepare for the worse than repenting.
So be sure to backup your website once a month. Even if your website gets hacked or any data gets lost for whatever reason, you know you can easily bring your website back live in no time.
Assess the Important Metrics
Google Analytics offers a lot of useful data and information about how people find their way to your site and use your site. A regular review of your analytics data can help you to ensure your site is doing what it’s supposed to.
Don’t Ignore Website Maintenance
Just like your car, your website also needs to be cared for every once in a while. If your website is important to you, then there’s no denying that you need to take the time to check your site. It helps you save money, time as well as unnecessary trouble.
Every business owner realises that their website is an important part of their business. After all, the first contact your prospective customers have is with your website when they are looking for your services.
However, the web is evolving rapidly and your old site might not be keeping up with the times. Whether your website was developed a decade ago, you’re looking for a modern design or you want your website to be mobile friendly, a website redesign is not a small task. It calls for preparation.
Here’s a checklist that will help you prepare for your website redesign.
Analyse Your Goals
Every project should start with a goal in mind. The same holds true for your website redesign project. Evaluate your current site. Why do you want a redesign? Why is now the appropriate time for it?
Create a list of things you want from your new website.
Carry Out a Content Audit
Assess the current content on your site. Do you want to keep most of this content? How much of the content stays and how much of it will be discarded? What new content would you require?
Content helps with your rankings, branding and it even helps your visitors. So do not simply discard all your existing content. However, this is a good time to remove all the fluffy stuff.
As part of your content audit, analyse each page on the site to determine what will be removed and what will be kept.
Also bear in mind that a lot of your URLs are on the web – on emails, other sites and on social channels. When transferring to a new website, ensure that the current URLs are considered.
Create a New Sitemap
Now that the content audit is done, it’s time to create a new sitemap.
A sitemap is essentially a list of pages on your site. It will help you in visualizing what your new site would look like, where would all the content go in the redesign.
Identify Your Target Audience
This is an important step. After all, every element on your website – the website copy, the images, the navigation and the features – will depend on your target audience is.
A website aimed at doctors would be different from a website aimed at plumbers.
Take a deep look into your analytics to get an insight into your visitors. Identify where your visitors are coming from. For instance, if they are landing on your site from email, you want to create a high-impact landing page.
Assess Your Competition
A competitor analysis will help you to understand what your competitors are doing and how they are positioning themselves on the web. Analyse what you like and don’t like about your competitors’ sites. Of course, you don’t want to simply copy your competition.
Hire the Right Web Design Agency
Once you’ve prepared for your website redesign, it’s time to hire the right web design agency. At LS25 Web Design, we provide professional web design services across the UK at affordable prices. Get in touch with us today for a free website audit and consultation.