Even if you don’t know what Google Analytics is, chances are your web design agency has installed it for you.
Google Analytics is an essential tool for every website. Most businesses rely on this tool for insight about their website’s performance in terms of traffic, visitor demographics, how many visitors converted and so on.
It’s easy to use, rich with data, and free.
Benefits of Using Google Analytics
Whether you have a static website, an ecommerce store or an active blog, Google Analytics is for you. Here are some things Google Analytics can help you with.
Types of Reports You Can Generate from Google Analytics
There are more than 50 reports that you can access from Google Analytics. Each report tells you more about your visitors and your site’s performance. You can use these metrics to make necessary changes to your website, your SEO and your strategy. These reports fall in one of three categories:
Audience reports –
These help you understand your visitors better. Audience reports provide in-depth information about your visitors in terms of their gender and age, what their interests in general are, their geo location, the language they speak, the technology they use for using your website, and how frequently they visit your site.
Behaviour reports –
With these reports, you can understand how your content is performing. You get to know which pages are performing the best, which pages get the maximum traffic or conversions, the top pages that bring visitors and the ones that visitors exit from.
Acquisition reports –
These reports provide insight about the source of traffic to your website. You can see a breakdown of the percentage of traffic that came from different sources including search engines, social media, direct visits, PPCs and more.
Installing Google Analytics
The first step is a Google Analytics account. If you have a Google account, you can use it to log in to Google Analytics. Set your account and click on the Get Tracking ID button. Copy this code and install it on your website.
Not sure how to do it? Need help installing Google Analytics?
LS25 Web Design in Leeds can help. We pre-install every website with Google Analytics. Whether you are looking to build a new website, redesign your website or simply need help setting Google Analytics, contact us today and we’d be happy to assist.
As a business owner slash marketer, impressing your audience is your prime goal.
You might not be able to sell your product/service to everyone, but the more the number of people who know about your offerings, the more exposure you receive. In the long run, this amounts to more leads your way and higher conversions.
Sounds like a difficult task? It kind of is, but there are several excellent marketing tools that can make things easier for you. In this post, we will explore 5 essential marketing tools that will make your life as a marketer easy.
Stories Creator from Buffer
Stories is where the future of social media marketing is. So you might want to make the most of this trend. With Stories Creator, creating content for Instagram and Facebook Stories is easy and simple. If you are new to Stories, this app is all you need.
When it comes to online display advertising, the quality of your banner ads is of primary importance. Bannerflow is a robust, easy to use tool for creating banner ads. When it comes to variety, the options are simply humongous. The same holds true for the number of platforms you can publish to from this tool.
Contentful aims to help you manage your content without being tied up to any single CMS. Contentful can be incorporated in any form, is user-friendly and highly scalable. This makes it a useful choice for mobile, app or web content.
Grammarly is a Grammar Checker that can help improve the grammar and overall quality of your content. When you are pressed for time and budget, and can’t afford an editor, Grammarly is an excellent choice. Simply run your piece through Grammarly and you can quickly fix some of the most common grammar errors.
Email marketing is an excellent way to keep in touch with your audience. In fact, a lot of consumers today prefer to be contacted via email compared to any other method. When it comes to email marketing, you need a tool that can efficiently do a lot of things such as analytics, private ID address, segmented database and more. MailChimp is a winner all the way and ticks all the boxes.
Tools Make Things Easier
When it comes to online marketing, efficiency is everything. After all, juggling your business and marketing can take a lot of your time. Tools can make it easy for you to manage your marketing efficiently.
Looking to build a new website? Get in touch with LS25 Web Design Leeds for a free chat.
Switching to a new web host from your existing hosting provider can be a lot easier if you are aware of the best ways to do it.
Switch to a New Host, Manually
You need to sign up with a new web host before you can migrate your site. Choose your new web host after considering on your website traffic demands, and scripting and special software needs. Choose a hosting service that offers a server uptime of 99% or above.
The next step is to move your entire website to the new host. You can do so by manually transferring all website files, databases and email accounts to the new platform.
Moving a static website is easier. Moving a dynamic website is complex as it involves exporting and importing databases, and installing CMS on the new host before importing databases in case you are using platforms such as WordPress.
Transferring email accounts is difficult for both types of websites. Email accounts can be hosted on a third-party platform such as Microsoft 365, a domain registrar or on a hosting service. You need to choose the right transfer process depending on how your email accounts are currently being hosted.
Migration ends with a final check of the website on the new host. Entire website content, navigation and links need to be checked thoroughly and repaired if necessary, to ensure an excellent website experience for visitors.
Use a Free Migration Service
A free migration service is the best way to avoid the technical challenges of manual migration, especially if you are a start-up or a busy entrepreneur. All you need to do is signup with a hosting provider that offers a free migration service, place a request for free migration, and let them take care of the rest.
Why waste your time shopping for a reliable web hosting service offering free migration when you have LS25 Web Hosting at hand?
Once you raise a request for free migration, our web hosting specialists in the UK will plan the entire process for you.
As a leading web hosting service in the UK, we offer a migration service that is rated excellent by our clients. We offer extensive migration support including personal support, guidance through tutorials and control panel and on-phone assistance.
Our support is entirely UK-based and not outsourced, which means you’ll be interacting with local experts who can provide the right solution.
Our web hosting service is well-known in the UK for its lightning fast speed, 100% SSD storage, premium hosting packages at affordable prices, and a highly secure state-of-the-art data centre based in the UK.
Sign Up today and then submit a support ticket to get your migration started.
With numerous UK web hosting services and packages available in the market, choosing the right hosting provider can be extremely difficult to choose. It all depends on your current hosting needs and how you would want your business to grow in the future.
Here are some things you can do when searching for a UK web hosting service.
Understand Your Hosting Requirements
If you are looking for the cheapest hosting service, then consider the shared hosting option. How fast your website loads will depend on the load put on the shared servers. The extent to which you can use the server features is limited.
In a VPS (Virtual Private Server) option, you’ll have a private server working for you on a physical server that is home to several other such private servers. So, you get the benefit of a dedicated server, but at an affordable cost (as the main server is shared by several VPSs).
If you want an unshared server, go for dedicated hosting. Here, you’ll have a rented server working from the service provider’s data centre, dedicated entirely to your website.
If you are looking for limitless scalability, then cloud hosting is the answer. A cloud server is an Internet-based hosting system that can be customised to your business needs as and when they change.
Determine the Extent of Support You’d Need
UK web hosting can either be non-managed or completely managed. The difference is in the extent of support you receive. A basic hosting package usually offers support via email, phone or ticket generation. While such support is helpful for basic hosting issues, it may not be adequate if you are looking for expert assistance.
If you are looking for complete support, you should go for a managed hosting service. The service provider will manage all hosting aspects for you. This includes ensuring that your server is equipped to meet your website traffic, monitoring security, upgrading software regularly and taking a backup.
Pay Attention to the Details
If a hosting company promises unlimited bandwidth, storage or any other feature at incredibly low prices, be sure to read the terms and conditions carefully.
Often, such claims compensate for the costs by putting a limit on your server usage level after a certain time period. This slowdown can lower your website’s performance in the long run.
Also, pay attention to the company’s refund policy, trial period cancellation charges and additional fees. Choose a hosting company that offers the maximum speed, security, scalability and support.
LS25 - Your trusted UK Web Hosting Service
With LS25 Web Hosting, you get the benefit of a hosting service developed by experts with over 20 years of industry experience. Whether you are looking for WordPress hosting, shared hosting or cloud hosting, we offer different hosting plans to suit your business needs and budget.
We employ 100% SSD storage, which ensures a super-fast and highly reliable website performance at all times. We have a secure state-of-the-art data centre based in the UK.
Get in touch with us today or call 0113 871 5925 for assistance.
Whether you are looking to redesign your website or are looking to improve your conversions, the homepage is a great place to make improvements. The homepage attracts the majority of your traffic. That’s why it’s important to ensure your homepage has the essential elements to engage your visitors, retain them for longer and eventually convert them into leads or buyers.
In this post, our web design Leeds specialists talk about the critical elements that your homepage must have.
Headline and Sub-Headline
Your visitors will scan your page no more than 3 to 5 seconds before making up their mind. You have to make the most of these 3 seconds. Come up with a simple, clear headline that helps visitors understand what the site is about and what it has to offer.
The sub-headline is where you can describe more about what you offer. This space should provide a solution to the most common problem your target audience is facing.
Call to Action
The aim of your homepage is to persuade visitors to navigate further into your site and take them further through the funnel. Place multiple calls to action on your homepage to direct people to the various stages of the purchase cycle.
Use action words to persuade readers to act. For instance, “Buy Now”, “Contact Us Today”, or “Request a Quote.”
Use first person voice to personalise the experience. For instance, “Tell me…” or “I am interested.”
Your homepage must make it easy for your visitors to contact you. Place a contact form that’s prominently visible. Be sure to include your address, phone number and email address too. This way, the visitors have multiple options to get in touch with you.
Don’t just use text. People are mostly visual. So place an image or a video to support your message. Avoid using stock photos, clichéd or tacky photos. Use pictures that capture emotion and persuade action.
Social proof helps instil trust and credibility in your brand. Pick some of the best customer testimonials and place them on the homepage. If available, link them further to case studies. To add more credibility, add a photo and name of the customers or the logo of the business.
Optimise Your Site for Mobile
Ensure that your entire site is mobile friendly. A mobile responsive website adapts to the screen size to provide the best user experience. It’s also good for SEO. So which of these elements do you believe are missing from your website? Share your thoughts with us.
Need a website? Get in touch with LS25 Web Design today for a stunning, SEO-friendly and high quality website. Call 0113 871 5925 now.
Every marketer wants to build a high quality website brings traffic, engages users and delivers high conversions. So what sets a good website from a bad one?
That’s right. High quality content is the basis of a high quality website. When you publish original content that serves a purpose and provides value to the readers, it will attract the search engine crawlers thereby improving your rankings. Your visitors will love the information and would be better poised to convert.
Let’s take a look at the important elements of high quality content.
The search engines no longer simply look for keywords when ranking a site. They analyse the topic and look for context and relevance of the topic to a given search query. Aim to develop content with the users in mind and not just for SEO.
A page that has typos, spelling mistakes and grammar errors is not likely to offer the best user experience. So why would search engines show up such a page on the top of their SERPs? On the contrary, Google, Bing and Yahoo tend to penalise such content. Be sure to read your copy at least twice before publishing it. If need be, engage an editor to proofread the content for you.
Blogs and pages are more engaging and interactive for your visitors when you have videos and images. Websites that have more images tend to rank better. Be sure to include pictures or a video for every new section of your blog posts.
Length of Text
Websites that have long-form content tend to rank on the top tier of the search engine results. From the audience’s perspective, the ideal length of a blog post is around 1500 words. From the SEO perspective, the ideal length is 2000 words and more.
A piece of text is readable when it is easy to read and understand. That’s the mark of a high quality page. In fact, pages that rank high are easy to read. Keep sentences and paragraphs short. Avoid clutter in your text. Avoid overusing adjectives/adverbs. Use active verb forms instead.
Your expertise is a determining factor when it comes high quality content. Users are looking for content from experts that provide an in-depth explanation. Be sure to write detailed posts that are in-depth.
If you can’t find the time to create high quality content for your website, consider hiring a copywriter. As your web design agency in Leeds, we can help create high quality content for your website. Get in touch with us today for a free quote.
As a business owner, your interaction with your web designer should be a fabulous experience. Are you worried you don’t understand the design jargon? That’s fine! Although your web design agency should be able to communicate with you without using a lot of industry jargon, learning the lingo is not too difficult.
Here are some design terms you must know.
You must have come across this phrase often. It has become the norm for most websites today. A responsive design is a website layout that adapts itself for different screen sizes. So whether you look up a responsive website on a laptop, your tablet or the phone, it will offer a seamless and consistent experience. This means that when you are browsing a site on your mobile, you won’t have to squint or zoom-pinch to read the text.
A CMS, short for Content Management System, is a platform that makes it easy for you to manage and edit your website. You can add content and media files, control the site’s navigation, and even add new pages. Popular CMS platforms include WordPress, Magento and Joomla.
HTML is short for HyperText Markup Language and is the default language of the internet. HTML makes use of tags to tell the browser how to display a piece of content.
CSS is short for Cascading Style Sheets. It helps your designer to personalise different website elements for your website. For instance, CSS helps manage things such as the colour of the text, the size, the background, the shape and the placement of the different areas of a page.
This is a scripting language that’s used to create interactive elements on a web page.
This refers to the elements on your site that take the visitor to different pages. Commonly referred to as the “menu bar”, it’s usually found on the top or the side of a website.
This is a type of image file that makes use of lossless compression. This format is best suited for photographs and realistic paintings that feature smooth transition between colours.
Also known as negative space, it refers to the blank space around a design object such as a piece of text or an image. The right use of white space helps improve a site’s readability and the user-experience too.
This is essentially the name of your website that appears as part of a website’s URL. For instance, in https://www.ls25webdesign.co.uk, ls25webdesign is the domain name.
A sitemap is a list of all the pages of a website. A sitemap is an essential part of a website and helps with your site’s SEO too.
Learning these phrases is a matter of understanding the concept. An understanding of these concepts will help you make the most of your web design agency. Looking to build a website for your small business? Get in touch with LS25 Web Design today for a free chat.
You’ve got a stunning website. The content has been polished several times. You believe you’re all set to convert visitors only to realise your visitors are leaving your site sooner than then land.
A study carried out by the Nielsen Norman Group found that most visitors stay on a site spend less than 59 seconds.
Retaining the attention of website visitors is a huge challenge for most businesses. So let’s dig in deeper to find out some reasons why your visitors could be leaving your site.
Your website visitors can quickly become frustrated when your site is difficult to navigate. Inconsistent or complicated navigation can leave your visitors helpless, clueless and angry. And those are not the kind of emotions you are aiming for.
Make sure that the website’s navigation is logical, easy to understand and completely logical.
Further, group the navigation elements around a central area. If your site is really large, consider adding a sitemap.
Boring Design and Content
A poorly designed website without any purpose or interactive elements will not create the right impact on the visitors. Your site’s design and content directly impact the user experience. Statistics suggest that about 40% of visitors do not come back to a site with a poor experience.
A minimalist design can work wonders and prove highly effective if done right. Ensure that your website’s performance is top notch and that users won’t have any issue finding what they’re looking for.
Make your website interactive as much as possible.
The Content is Not Legible
The choice of font and the colours you use in the background and the text will affect the legibility of your content. If your visitors can’t easily read your text, they are not going to stay on your site for long.
So avoid fancy fonts, using several different fonts as well as abrasive colour schemes.
A professional web designer can help you choose a good colour palette, a good typeface and set the general tone of your website.
Your Website Takes Too Long to Load
Your website speed makes a huge difference where conversions are concerned. Most of your visitors expect your website to load in less than 2 seconds. In fact, a Kissmetrics report finds that 40% of users abandon a site that takes 3 seconds to load.
Use this free speed testing tool to find your website’s speed.
Want to lower your site’s bounce rate? Contact LS25 Web Design today. We can fix your site or redesign your website to decrease your bounce rate.
How long would you wait for a website to load?
Statistics suggest that most than half of the online users do not wait more than 2 seconds for a website to load.
As a business owner, you are looking to offer the best user-experience to your visitors. After all, a website that offers a good experience is sure to convert more visitors into customers.
And guess what? Your website’s load speed has a direct impact on your conversions.
That’s why we’ve created this free website speed test. At LS25 Web Design, we believe that website speed is very important. We build stunning and fast-loading websites that make their mark on visitors as well as the search engines. We want to help our customers strike the right chord with their visitors and we hope this free website speed test tool would come handy.
So why is website load speed important? How could delay of a micro-second impact your business? It does. Here’s how.
Today’s consumers are impatient
How would you feel if you visit a website only to wait endlessly for it to load? It’s highly likely that you would be frustrated and leave the website in search for another.
The same holds good for your target audience. They do not have the patience to wait forever for a site to show up. They expect it to load immediately.
If your website takes more than 2 seconds to load, expect higher bounce rates.
Your website’s speed impacts your rankings in the search engines
Page load time is an important technical aspect of SEO.
As of 2010, Google began using website speed as a ranking signal. Even today, site speed is considered an important ranking signal. Google wants to offer its users the best experience, and the search engine recognises that a website’s speed can spoil the fun for its users.
A website that loads quickly can help with your SEO efforts.
A slow website will frustrate your visitors who will lose interest and bounce out of your website in no time. When you want to offer your visitors a good experience, it’s important to ensure your site loads at lightning speed. Want to test the speed of your website? Use the LS25 website speed test tool. It’s free, it’s quick and it’s easy.
With so many sites on the Internet these days, gaining customer attention is all the more difficult. Statistics indicate that the average visitor spends just a few seconds on a website until they find a site that’s worth a detailed look.
So what is it that makes these sites stand out from the crowd? Understanding what customers expect goes a long way in improving the conversion rate on your website.
Information About Your Organisation
Let’s say you are in the catering business. There are so many catering companies vying for a share of the pie on the Internet. Visitors want to know more about your company before making a decision.
Your homepage should satisfy their curiosity about your journey so far, your present team, your area of operation (business catering, wedding catering, informal gatherings and so on) along with major milestones.
When you provide authentic information, your credibility increases and so does your SERP rankings.
Another important thing that visitors would like to know is how proficient you are. Considering the above example, provide details such as how many guests you can handle efficiently, how diverse a menu you can offer, the competence of your team or any other value-added services you provide.
Share just enough information to arouse curiosity and add a call to action so that customers actually contact you for a more detailed discussion.
Your Contact Information
This is a no-brainer but surprisingly many companies don’t pay much attention to the contact details. A one-line address or a simple toll-free number is hardly enough to add credibility.
Your website should include information such as your complete address, exact location (customers often opt for a business located nearby), telephone numbers and email address. Include a map to make it easier for online customers to identify your exact location before they make that call.
Comprehensive contact details add to the authenticity of your company.
Reputation plays a significant role in how customers perceive you. Your website should have showcase customer feedback and authentic recommendations that will convince prospective customers into choosing your business over others.
Other things you can do to provide social proof include a list of companies you do business with, references from existing customers or accreditations and recognitions such as awards.
When customers share personal information such as contact details or phone numbers, they would naturally want to know how safe your site it. This is especially true of eCommerce stores.
It is imperative that your site is SSL certified. Your URL should be preceded by HTTPS instead of just HTTP. The additional ‘S’ indicates you have invested in SSL (Secure Socket Layer) certification to provide absolute security to your customers.