Few businesses can afford to ignore social media and its awesome marketing potential. Using social media platforms to establish a market presence and help promote your brand is key to future growth. While many organisations understand this, it can be easy to fall foul of a few common mistakes when implementing a social media strategy. As part of your overall digital marketing strategy, it should align with both your overall marketing aims and existing business goals.
Here are three social media marketing mistakes to swerve:
1. Don't only use the big two or three!
When it comes to social media channels, most businesses will use the major players including Twitter, Facebook and LinkedIn. While these are undoubtedly important to have a presence on, you should not only limit your marketing efforts to these platforms only.
YouTube, for example, is a huge opportunity to market to a younger generation, as is Snapchat or Instagram. It is then a surprise to see only two-thirds of companies are using YouTube as part of their social media strategy! Having a presence on many relevant social media platforms will increase your authority and brand awareness which in turn will drive sales.
2. Don't treat social media as an afterthought
As social media marketing is one of the newer ways to get your message out there, it can be treated as an afterthought to your existing marketing strategy. This is a big mistake though as it will mean you won't take full advantage of the many benefits a bespoke social media strategy can bring. Instead, take the time to tailor a marketing strategy just for your social media channels to see best results.
3. Don't neglect to analyse results
As with all digital marketing and traditional marketing campaigns, you need to be constantly analysing the effects. This is just as true with your social media efforts. Be sure to regularly analyse the various channels you use to see where it is working or where you need to rethink your strategy. This is not only in terms of interactions with customers but also the business value each social media channel is bringing to the table.
If you would like a hand with your social media marketing strategy, then get in touch today. We have many years experience in this sector and can find the best one to add real value to your business.