There are many benefits to running an eCommerce site, either in tandem with, or instead of, a bricks and mortar business. But when it comes to web design for your eCommerce site there are a lot of things to consider. Here are the three most essential elements of successful eCommerce web design.
1. Easy navigation
Arguably the most vital element of your eCommerce site's web design is the navigation. Good navigation that is easily understood will enable your customers to find everything they're looking for quickly and without effort. If, on the other hand, you have poor navigation and your customers are frustrated by the effort it takes to find things, they will abandon your site without ever making a purchase.
But what exactly constitutes easy navigation? Central to good website navigation is the notion of presenting a clear path for your shoppers to follow, that takes them from the landing page directly to checkout. Regardless of the page your shopper lands on, there must always be a clear path to lead them to the products and services they require, followed by a swift and simple checkout procedure. The majority of the time, this entails presenting the most crucial items, categories, and pages in your site's main navigation, while placing items of lesser importance on drop-down menus or elsewhere on the site.
2. Responsive compatibility
As mobile shopping continues to rise, the need for a responsive site that effectively functions on all devices and any screen size is increasingly important. You need to be conscious of the manner in which your site will appear on various devices and sizes of screen, and always ensure that it is optimised to function as seamlessly as possible, regardless of the device your customers are using.
A responsive design will automatically scale your site's design to fit the screen or device upon which it is being viewed. It's now standard for websites to have this functionality, and it's expected of you. Your store needs to look great and work perfectly on every device. This element is only going to grow more vital as mobile shopping continues to rise. It's far easier to build responsiveness into your site as it's being designed than it is to try and transform an existing site into a fully responsive one, while maintaining all of your design elements.
3. Fast loading time
Here's a terrifying statistic: around 40% of shoppers abandon websites that take too long to load. The magic number? Three seconds. That's all you have.
If your page isn't fully loaded within three seconds, 40 percent of your customers will go elsewhere. A slow site will have a massive impact on your bounce rate and profits. Ensuring your web design is as fast as possible is vital.
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