Consider these statistics: 80% of internet users own a smartphone, Almost 50 % of consumers start mobile research via a search engine and 57% of mobile users say they wouldn't recommend a business with a badly-designed mobile site. There is no doubt that if you haven't optimised your web design for mobile, then it's something that needs to be done in 2018. Below we discuss four simple steps to enhance your SEO strategy for mobile.
1. Optimise your page speeds
There is nothing more frustrating than opening a page on your mobile and waiting ages for it to load. Most people tend to "walk away", leaving an opening for your competitors (with a better mobile-friendly website!) According to a piece of research from QuBit, online retailers have lost around £1 billion in global sales because of slow loading pages. Not only that, Google uses user experience as a ranking factor for your position in their search engines, and a slow loading website isn't giving your users a great experience. By improving your speed, you not only improve your rankings but also your consumer experience which will impact your conversion rates. Google has a great tool that can help test your page load speeds called "Page Speed Insights".
2. Optimise your content
Not only does your web design need to be mobile-user friendly, but your content too. We know that when it comes to effective SEO, content is king, and it's no different here. You just need to ensure it's optimised for a mobile device. Some effective ways to do this include:
- Eliminate your flash content as they aren't compatible with mobile devices, so they won't show to a mobile user.
- Reduce the size of images. Mobiles don't offer a similar resolution as a desktop screen, so any images which are high resolution will be resized to fit a mobile screen which could affect the quality of the pictures. Optimise images on your website by resizing them appropriately.
3. Create an effective mobile landing page
Mobile landing pages need to be minimalist and include a strong CTA that's near the top of the page to grab attention instantly. This could be a “call”, "subscribe" or "download now" button. Your CTAs for landing pages must include phrases that real humans will actually use. Rather than attempting to describe your business in a two-word phrase, instead use natural phrases such as “where’s the nearest restaurant.” This will keep your searches tailored to a more conversational level. Think like a human - not like a bot.
Overall, mobile continues to grow at a fast pace, and Google will always continue to make changes to optimise the search mobile experience. It's imperative you ensure your mobile site is optimised and provides your users with the best experience possible. If you're ready to update your web design or mobile SEO strategy, then get in touch today.
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