Have a website? Not getting many visitors to it? Here are three simple tips that you can implement today that will help drive more targeted traffic to your site.
Know What Keywords You Are Targeting
Choosing which keywords to target is the foundation of all search engine optimisation. Choose your keywords well and you will have a strong foundation to building up some nice, targeted traffic to your website. Choose poorly, and you’ll have an uphill battle to rank for keywords that won’t provide any decent traffic or value to your business.
Keyword selection is all about choosing your battles carefully. If you are a local plumbing company, one of the things you may think that you want to rank for is ‘boiler installation’. Realistically though, you’ll find this almost impossible to get anywhere near page one because there is so much competition from the big companies such as British Gas. Even if you did, you’d have enquiries coming in from all over the UK that you couldn’t cope with.
A much better idea is to try to rank for more niche terms, known as longtail keywords. These are searched less often but are much more specific. They are easier to rank for and also generally convert better too. So taking our plumbing example, instead of trying to rank for ‘boiler installation’, it would be much more prudent and easier to create pages such as ‘boiler installation Manchester’, ‘boiler installation Bolton’, and ‘boiler installation Stockport’ for example and rank for those terms if your plumbing company was in the Greater Manchester area.
Get Your On-Site SEO Right
You may have heard of terms like ‘on-site SEO’ and ‘technical SEO’ and think that this must be something really complicated. It really isn’t. On-site SEO is all about making your website friendly to both Google and your customer. This involves giving your page a logical structure so that Google can understand what your page is about (and what it should be ranking you for) and ensuring your customer does what you want them to do (eg. sign up for a quote, purchase an item etc). The big part of this is to ensure that you utilise your titles and paragraph headings (H tags) in a logical way.
Your content on the page should be ultra-relevant to the keywords that you are targeting for your page. You may want to utilise some of these in your H2 - H6 titles but what you shouldn’t do is ‘keyword stuff’. This is where you blatantly place the keywords you are trying to rank for throughout your content. Google can pick up on this and it could harm your rankings. What is much better is to write more naturally. So if one of the terms you are trying to rank for us ‘boiler installation Manchester’, you may also include phrases such as ‘new boiler installation in Manchester’, ‘Manchester boiler replacement’ and ‘Manchester boiler installers’. Not only is this more natural than keep repeating the same phrase over and over again, it should help you rank for a broader range of terms, thus increasing traffic.
Build Some Backlinks
Building backlinks is perhaps the most difficult part of driving more traffic to your website. It’s also a very effective one so it may be worthwhile asking for the help of a pro. The reason is, only good quality and relevant backlinks will help your site rank better and drive more traffic to your website. Building backlinks is essentially done by reaching out to other websites and asking for a link. Usually, this is done by writing a guest blog for them for example or providing them with value in some other way. You’ll find that there are lots of services offering to build backlinks for you very cheaply, but these will only harm your efforts to increase traffic to your website. The types of links these sorts of services build are poor quality and put you at a significant risk of a Google penalty or even being de indexed altogether.
SEO is not a quick fix but by taking steps like these, you can over time significantly increase the amount of traffic to your website. If you’d like help with your SEO or any other aspect of web design, get in touch today and we’ll be happy to talk to you how we can help you.