1) Avoid clutter in design –
Clutter and overly creative design bring confusion to customers. Use simple two column layout, single line spacing and complementary color palettes which gives your design uncluttered look and enhance user experience.
2) Call for action
Your website should not only look attractive but also be able to introduce your product, highlight its features and drive people to request a demo. A good web design should satisfy the needs of its users. The users need to find the information they're looking for in your website with ease so you should define a clear purpose for your website. What is it that you do? How they benefit from what you offer? This information can convert those leads into sales.
3) Fresh content
Fresh ideas and good quality information should attract people to your website and keep them there. Better quality content will get you ranked higher in Google. Keep updating with fresh original content and give site users a reason to visit your site.
For more information about LS25 Web Design can help you, get in touch.