Online shoppers have huge expectations from eCommerce stores. No matter the size of the business, every eCommerce store must offer some key features to engage shoppers and boost their conversions.
Here are 4 important features online shoppers expect from eCommerce websites. If your online store is lacking on any of these features, be sure to fix at the earliest to increase your traffic and boost your sales.
A blog is the easiest way to create content that allows you to reach out to your audience. Use your blog to publish information about your offerings, provide useful tips, share customer success stories and more.
Sure, your blog works as an indirect sales tool, but avoid pitching to your prospective customers. Focus on offering valuable information. This will draw visitors and customers. Blogs are a great way to build trust and credibility.
Email communication is an important part of any online business. You can keep your customers informed about new arrivals, latest blog posts or create interest in your new product/service.
However, you must have a list in place. Begin collecting emails to start with. Include a signup form across your website so users can engage with you easily.
The footer is a great place to add an email signup form. Likewise, add a call to action in the important pages. You can even add a popup to ask people to sign up.
Do not ignore mobile visitors.
The shopping experience on mobile devices must be as easy as the desktop experience. Ensure your website features a mobile responsive design. This way, each element of the website work perfectly on any device be it a mobile phone, tablet or a desktop.
At LS25 Web Design, every website we build is fully mobile responsive. Check out some of our recent builds in our portfolio.
Nothing beats video when you want to engage visitors and create interest in your products. Video is a trusted and tangible way to show showcase your products to your customers. It offers users a better idea of your product and feels authentic too.
What’s more, video is very engaging. A video can, in fact, keep your visitors on your page for longer. And the longer a visitor stays on your site, the better are the chances of conversions.
When you are building a small business website, be sure to include features that your users expect. Make these 4 elements a part of your eCommerce site and see your engagement rate improve, which is sure to improve your conversions too. Contact LS25 Web Design for high quality eCommerce websites.