As your business grows, the need to have a well-designed website will rise along with it. You need a strong landing page to increase conversion rates and online sales, as well as an optimised site to ensure the best user experience for branding and SEO purposes. With that said, here are four web design mistakes to avoid when looking to make a scalable and effective website:
1. Not Having a Goal
The first thing you need to do is to think about what the site is for. Without a clear understanding of what you need your online page to achieve, the results will be mediocre at best. It won’t be specialised to do one thing. Additionally, it’s imperative that you understand who the target audience is so that you can design the content and the features around their needs. These are a few things that you need to figure out before you decide to do any type of web design project.
2. Using Poorly-Designed CTAs
Once you have a clear idea of what you need the site to do, you will need to come up with a way to increase the conversion rates. The call-to-action (CTA) serves to be the feature in which the audience uses to interact with the site and to convert to your offered services. For example, an E-commerce site may have a “buy now” or “add to cart” option, which will push the audience towards purchasing those products.
A SaaS website, on the other hand, may have a “sign up now” button for people to put in their information so that they can get started on the paid services right away. Therefore, you need to think about what the audience wants and how you can deliver it to them in the most concise and clearest way possible. The CTA needs to be visible and strategically placed to ensure a higher conversion rate.
3. Not Keeping Track of Analytics
Analytics tracking is the most important thing you can do when designing a website, as it will tell you what you need to do to improve site performance. You’ll be glad to know that most analytics tracking tools are free and readily available on the internet, so there’s no reason not to have them installed on your site.
Tools such as Google Analytics are common tools that will tell you everything you need to know to improve. If your site has high traffic but low conversion rates, it may be due to poor CTA design or the lack of keyword research for your SEO campaign. For this reason, you should make analytics tracking a priority.
4. Failing to Focus on SEO
Search engine optimisation (SEO) is by far the most important consideration you need to have in mind when you’re designing a website. SEO helps to ensure that your site ranks higher on the SERPs, which will result in more traffic, conversion, and brand awareness. All of these benefits are the reason why SEO should be what you aim to invest in every time you make a business website.
Listed below are some tips on how to improve the performance of your site’s SEO:
// Use long-tailed keywords
When you’re doing SEO, you are competing against hundreds of other websites in the same niche. You need to set yourself apart to ensure that you are found by the most relevant audience without having to compete in the general market. One of the best ways to do this is by focusing on long-tailed keywords. For example, if your website sells leather bags, you can focus on keywords such as “genuine leather backpack.” This type of keyword will reduce competition while maintaining relevance in the industry by targeting the niches that you aim to dominate in.
// Be consistent
Another important thing you need to keep in mind is that Google is driven by content, which means that it prioritizes sites that upload regularly and consistently. Ideally, you want to upload new content every day to ensure that you have consistent traffic to your site. Your content should be relevant, interesting, and well-written to make people want to keep reading what you post. As a side tip, you should aim to keep the length of around 500 words and up, as that is typically enough to convey all the important messages without making it feel too drawn out.
// Integrate social media elements
Lastly, you should consider including some social media integration option on your website, as this is a fantastic way to increase the traffic to your site. You can consider posting some sneak peeks on your social media page about what’s coming up next on the blog page. This is a great chance to insert a link to your site as well. The more engagement and traffic your site has, the better it will rank on SERPs, so be sure to stay active on social media as well as on your own website.
If you’re looking for a web design agency in Leeds to help you design your new site, get in touch with us today! We’re happy to help.