You’ve got a stunning website. The content has been polished several times. You believe you’re all set to convert visitors only to realise your visitors are leaving your site sooner than then land.
A study carried out by the Nielsen Norman Group found that most visitors stay on a site spend less than 59 seconds.
Retaining the attention of website visitors is a huge challenge for most businesses. So let’s dig in deeper to find out some reasons why your visitors could be leaving your site.
Your website visitors can quickly become frustrated when your site is difficult to navigate. Inconsistent or complicated navigation can leave your visitors helpless, clueless and angry. And those are not the kind of emotions you are aiming for.
Make sure that the website’s navigation is logical, easy to understand and completely logical.
Further, group the navigation elements around a central area. If your site is really large, consider adding a sitemap.
Boring Design and Content
A poorly designed website without any purpose or interactive elements will not create the right impact on the visitors. Your site’s design and content directly impact the user experience. Statistics suggest that about 40% of visitors do not come back to a site with a poor experience.
A minimalist design can work wonders and prove highly effective if done right. Ensure that your website’s performance is top notch and that users won’t have any issue finding what they’re looking for.
Make your website interactive as much as possible.
The Content is Not Legible
The choice of font and the colours you use in the background and the text will affect the legibility of your content. If your visitors can’t easily read your text, they are not going to stay on your site for long.
So avoid fancy fonts, using several different fonts as well as abrasive colour schemes.
A professional web designer can help you choose a good colour palette, a good typeface and set the general tone of your website.
Your Website Takes Too Long to Load
Your website speed makes a huge difference where conversions are concerned. Most of your visitors expect your website to load in less than 2 seconds. In fact, a Kissmetrics report finds that 40% of users abandon a site that takes 3 seconds to load.
Use this free speed testing tool to find your website’s speed.
Want to lower your site’s bounce rate? Contact LS25 Web Design today. We can fix your site or redesign your website to decrease your bounce rate.