Don’t believe that your page load speed is not that important?
Well, guess what?
A one-second delay in load time can lower conversions by 7%. A page that takes 4 seconds to load can expect to lose 40% conversions, and one that takes 6 seconds will see a 50% hit.
Your website load time affects your online visibility, your search engine ranking and your conversions.
Let’s take a look at 4 ways you can improve your website load speed.
Minimise the amount of content requested on a page
A Yahoo study finds that 80% of a page’s load time is used up to download several aspects of the page such as scripts, images and stylesheets. The higher the number of requests your page makes, the longer it will take to load.
Work on minimising these requests.
So identify the number of requests your page currently makes.
Look through all the files to identify any that are not necessary to reduce the number of requests.
LS25 Web Design can help fix your page’s HTTP requests. Talk to us today.
Reduce the Content Size on Your Page
Google recommends keeping a page to lower than 500KB.
The more the content on your site, the bigger it would be in size.
By reducing the overall size of a page, you can expect to speed up the load time.
One way to do this is by ensuring the images are at the right resolution. Speak to your web design Leeds agency about having images display in different sizes for different devices based on their size.
If it’s a video, consider converting it into a GIF. Alternatively, host it on a video hosting site such as YouTube.
Make the Most of Browser Caching
Browser caching is the method of storing web pages temporarily on the visitor’s device with a view to reducing bandwidth and improving performance. When the visitor lands on your site the next time, a cached version would be loaded unless the page has undergone a change since the last cache. This will speed things up.
Keep the Code Light
Where Can You Improve Your Page Load Speed?
Not sure where to begin? Why not try our free page speed test tool which will provide your with helpful advice. You can then get in touch with LS25 Web Design if you need any further assistance.
We can help speed up your website, and if the situation can’t be fixed, we can build a stunning new website for you.