Whether you are looking to redesign your website or are looking to improve your conversions, the homepage is a great place to make improvements. The homepage attracts the majority of your traffic. That’s why it’s important to ensure your homepage has the essential elements to engage your visitors, retain them for longer and eventually convert them into leads or buyers.
In this post, our web design Leeds specialists talk about the critical elements that your homepage must have.
Headline and Sub-Headline
Your visitors will scan your page no more than 3 to 5 seconds before making up their mind. You have to make the most of these 3 seconds. Come up with a simple, clear headline that helps visitors understand what the site is about and what it has to offer.
The sub-headline is where you can describe more about what you offer. This space should provide a solution to the most common problem your target audience is facing.
Call to Action
The aim of your homepage is to persuade visitors to navigate further into your site and take them further through the funnel. Place multiple calls to action on your homepage to direct people to the various stages of the purchase cycle.
Use action words to persuade readers to act. For instance, “Buy Now”, “Contact Us Today”, or “Request a Quote.”
Use first person voice to personalise the experience. For instance, “Tell me…” or “I am interested.”
Your homepage must make it easy for your visitors to contact you. Place a contact form that’s prominently visible. Be sure to include your address, phone number and email address too. This way, the visitors have multiple options to get in touch with you.
Don’t just use text. People are mostly visual. So place an image or a video to support your message. Avoid using stock photos, clichéd or tacky photos. Use pictures that capture emotion and persuade action.
Social proof helps instil trust and credibility in your brand. Pick some of the best customer testimonials and place them on the homepage. If available, link them further to case studies. To add more credibility, add a photo and name of the customers or the logo of the business.
Optimise Your Site for Mobile
Ensure that your entire site is mobile friendly. A mobile responsive website adapts to the screen size to provide the best user experience. It’s also good for SEO. So which of these elements do you believe are missing from your website? Share your thoughts with us.
Need a website? Get in touch with LS25 Web Design today for a stunning, SEO-friendly and high quality website. Call 0113 871 5925 now.