When it comes to eCommerce SEO there are many elements which need to be effectively analysed and tweaked continuously to achieve great results. Unlike simple brochure style websites, eCommerce sites make it much harder to achieve great SEO results. This quick guide is aimed at websites that need to generate increased traffic.
Importance of keywords
We are all familiar with the results pages on Google, and behind the scenes it is a complicated algorithm that decides who features at the top. One of the first things Google analyses are the keywords used on the website. A keyword is a word or phrase used within the text on your website page - it should sum up your product. The most commonly searched for keywords have a high search volume. If you are choosing keywords with a high search volume, then there is a chance there is also high competition for that word, making it difficult to rank highly on the results page.
How to find keywords
For your website home page you should take the time to research and include the best keywords for your business. Avoid stuffing them everywhere as this will lead to low search engine rankings due to poor relevancy. Google has a great free Adwords tool which will let you research and plan your keywords. The aim is to find keywords which are highly relevant, have a high number of monthly searches and benefit from low competition. We recommend finding roughly 3 or 4 keywords for each product page.
Any competitors that rank above you in search engine results are likely to be taking business away from you. This is because they have spent time on their SEO strategy and are implementing it well. There are a number of ways to check which keywords your main competitors are using. You should also take a look at their backlinks to see where they are coming from, as this is likely to be providing them with a good boost to their SEO.
Once you have your keywords it is important to implement them well within your website pages. A great place to give your page a boost is to name your product images and the page URL with the appropriate keywords.
Properly implemented keywords can give your eCommerce site a great boost. If you would like to discuss how we can increase your website traffic, please contact us.