Your website isn’t something you are done with once it’s has been created. It’s a proactive project that needs to be cared for regularly to make sure your site continues to deliver the results you desire.
Once your website is live on the Internet, be sure to carry out some essential maintenance tasks. Let’s take a look at what these tasks should be.
Carry Out User Testing
You have taken pains to build a site that provides a stellar user experience. But the reality is that the Internet undergoes rapid changes. A design element or feature that felt right in the 90s won’t work its charm in 2018.
To ensure your site is still meeting the needs of your users, be sure to do a usability testing once a year.
Get those who are not linked to your brand/business to have a look at your site and give you a fresh perspective. Ensure the testing covers all major device types and browsers.
Be sure to carry out the updates and changes as necessary.
Fix Broken Links
When someone clicks on a broken link, they’re redirected to a 404 page. This can frustrate users. When a dead link appears on your site, it creates a bad impression and your visitors may exit your site.
That’s why it’s important to carry out this task.
Once every three months, check your website for broken links. Either replace the broken link with an updated link or remove the link.
Finding broken links is easy. You can use a free broken link finding tool like Google Search Console.
Back Up Your Website
What if your site comes in harm’s way and a hacker hijacks it or a malicious code finds its way to your site? It’s better to prepare for the worse than repenting.
So be sure to backup your website once a month. Even if your website gets hacked or any data gets lost for whatever reason, you know you can easily bring your website back live in no time.
Assess the Important Metrics
Google Analytics offers a lot of useful data and information about how people find their way to your site and use your site. A regular review of your analytics data can help you to ensure your site is doing what it’s supposed to.
Don’t Ignore Website Maintenance
Just like your car, your website also needs to be cared for every once in a while. If your website is important to you, then there’s no denying that you need to take the time to check your site. It helps you save money, time as well as unnecessary trouble.