Is your website looking old and outdated? Perhaps it does not provide much value to your visitors anymore? Or perhaps it isn’t mobile friendly?
No matter the reason, if you are looking to redesign your business website, you are likely in search of a reliable web design agency. But are you all prepared for your initial consultation with the designer? This brief guide looks at all the aspects you should know about before you meet your web design agency.
Looking for a web design agency in Leeds? Get in touch with LS25 Web Design today.
Identify your objectives
So what are your goals for the redesign? What do you want to achieve from your new website? So are you looking to:
Identifying your goals will help you to build a website that aligns with those goals.
Do you know who your top competitors are online? Use your target keywords to find out which of your competitors are ranking at the top of Google. Your agency can carry out a competitor analysis to asses their strategy and build on it to build a powerful website for you.
What kind of features will you need? Do you need a simple brochure website? Are you looking at user login features? Are you looking to sell your products online? Will your site need some sort of API integration? There are a variety of navigation areas that you may want to consider adding to your site such as:
Content is an important part of your website. Not only does it help engage your visitors but it also helps with SEO. So decide whether you will be providing the content for your new website? If that’s the case, then you might want to create a list of pages you are looking to add.
Who in your team will be in charge of content creation? What would the approval process be? What about photographs and graphics to support the content?
Do you know how much you can spare for your website redesign project? If not, then this is a good time to work out your budget. You will be able to choose the right web design agency when you know how much you can afford to pay for your website. Here at LS25 Web Design, we focus on providing high quality websites for a reasonable budget.
Contact LS25 Web Design today for a free quote.
Even if you don’t know what Google Analytics is, chances are your web design agency has installed it for you.
Google Analytics is an essential tool for every website. Most businesses rely on this tool for insight about their website’s performance in terms of traffic, visitor demographics, how many visitors converted and so on.
It’s easy to use, rich with data, and free.
Benefits of Using Google Analytics
Whether you have a static website, an ecommerce store or an active blog, Google Analytics is for you. Here are some things Google Analytics can help you with.
Types of Reports You Can Generate from Google Analytics
There are more than 50 reports that you can access from Google Analytics. Each report tells you more about your visitors and your site’s performance. You can use these metrics to make necessary changes to your website, your SEO and your strategy. These reports fall in one of three categories:
Audience reports –
These help you understand your visitors better. Audience reports provide in-depth information about your visitors in terms of their gender and age, what their interests in general are, their geo location, the language they speak, the technology they use for using your website, and how frequently they visit your site.
Behaviour reports –
With these reports, you can understand how your content is performing. You get to know which pages are performing the best, which pages get the maximum traffic or conversions, the top pages that bring visitors and the ones that visitors exit from.
Acquisition reports –
These reports provide insight about the source of traffic to your website. You can see a breakdown of the percentage of traffic that came from different sources including search engines, social media, direct visits, PPCs and more.
Installing Google Analytics
The first step is a Google Analytics account. If you have a Google account, you can use it to log in to Google Analytics. Set your account and click on the Get Tracking ID button. Copy this code and install it on your website.
Not sure how to do it? Need help installing Google Analytics?
LS25 Web Design in Leeds can help. We pre-install every website with Google Analytics. Whether you are looking to build a new website, redesign your website or simply need help setting Google Analytics, contact us today and we’d be happy to assist.
As a business owner slash marketer, impressing your audience is your prime goal.
You might not be able to sell your product/service to everyone, but the more the number of people who know about your offerings, the more exposure you receive. In the long run, this amounts to more leads your way and higher conversions.
Sounds like a difficult task? It kind of is, but there are several excellent marketing tools that can make things easier for you. In this post, we will explore 5 essential marketing tools that will make your life as a marketer easy.
Stories Creator from Buffer
Stories is where the future of social media marketing is. So you might want to make the most of this trend. With Stories Creator, creating content for Instagram and Facebook Stories is easy and simple. If you are new to Stories, this app is all you need.
When it comes to online display advertising, the quality of your banner ads is of primary importance. Bannerflow is a robust, easy to use tool for creating banner ads. When it comes to variety, the options are simply humongous. The same holds true for the number of platforms you can publish to from this tool.
Contentful aims to help you manage your content without being tied up to any single CMS. Contentful can be incorporated in any form, is user-friendly and highly scalable. This makes it a useful choice for mobile, app or web content.
Grammarly is a Grammar Checker that can help improve the grammar and overall quality of your content. When you are pressed for time and budget, and can’t afford an editor, Grammarly is an excellent choice. Simply run your piece through Grammarly and you can quickly fix some of the most common grammar errors.
Email marketing is an excellent way to keep in touch with your audience. In fact, a lot of consumers today prefer to be contacted via email compared to any other method. When it comes to email marketing, you need a tool that can efficiently do a lot of things such as analytics, private ID address, segmented database and more. MailChimp is a winner all the way and ticks all the boxes.
Tools Make Things Easier
When it comes to online marketing, efficiency is everything. After all, juggling your business and marketing can take a lot of your time. Tools can make it easy for you to manage your marketing efficiently.
Looking to build a new website? Get in touch with LS25 Web Design Leeds for a free chat.
Switching to a new web host from your existing hosting provider can be a lot easier if you are aware of the best ways to do it.
Switch to a New Host, Manually
You need to sign up with a new web host before you can migrate your site. Choose your new web host after considering on your website traffic demands, and scripting and special software needs. Choose a hosting service that offers a server uptime of 99% or above.
The next step is to move your entire website to the new host. You can do so by manually transferring all website files, databases and email accounts to the new platform.
Moving a static website is easier. Moving a dynamic website is complex as it involves exporting and importing databases, and installing CMS on the new host before importing databases in case you are using platforms such as WordPress.
Transferring email accounts is difficult for both types of websites. Email accounts can be hosted on a third-party platform such as Microsoft 365, a domain registrar or on a hosting service. You need to choose the right transfer process depending on how your email accounts are currently being hosted.
Migration ends with a final check of the website on the new host. Entire website content, navigation and links need to be checked thoroughly and repaired if necessary, to ensure an excellent website experience for visitors.
Use a Free Migration Service
A free migration service is the best way to avoid the technical challenges of manual migration, especially if you are a start-up or a busy entrepreneur. All you need to do is signup with a hosting provider that offers a free migration service, place a request for free migration, and let them take care of the rest.
Why waste your time shopping for a reliable web hosting service offering free migration when you have LS25 Web Hosting at hand?
Once you raise a request for free migration, our web hosting specialists in the UK will plan the entire process for you.
As a leading web hosting service in the UK, we offer a migration service that is rated excellent by our clients. We offer extensive migration support including personal support, guidance through tutorials and control panel and on-phone assistance.
Our support is entirely UK-based and not outsourced, which means you’ll be interacting with local experts who can provide the right solution.
Our web hosting service is well-known in the UK for its lightning fast speed, 100% SSD storage, premium hosting packages at affordable prices, and a highly secure state-of-the-art data centre based in the UK.
Sign Up today and then submit a support ticket to get your migration started.