Most small businesses have a website. But not all know how to market it. After all, it’s a crucial part of your business, and if you have invested money into the creation of your small business website, you should be getting the absolute best out of it. Digital marketing is all about getting your site to perform, and that should always be high on your priority list.
Here are a few ways that you can market your new website to prospective customers so that your website is truly an asset to your business.
Search engines drive traffic to your website so it’s essential that your small business website is optimised for sites like Google and Bing. This involves identifying relevant search keywords and using them naturally within the page (this is called on-page SEO).
Other ways to improve SEO include using related external and internal links, and ensuring that the right meta-tags are used so that search engines can determine the value of your content.
Getting this right means your small business website will rank higher when users search for specific keywords on Google. If you do it well enough, you could rank on the first page.
Social media is another fantastic way to market your small business website. Provided that your site has regular and exciting content added to it, you can use platforms such as Facebook and Twitter as a way to share your latest products and news.
With more than 8 million Facebook users in the UK alone, social media is a low-cost and effective way to build up a brand following. Social media digital marketing can drive web traffic if done correctly.
This requires creating an engaging post that people will want to click-through on, also making sure you post at the right time (2 am is never going to be the right time!).
If you’ve got a great set of customers already, you might want to bring them back for more business. This is what we call customer retention and for many businesses, it is integral to their success.
Using customer data you have, build an email marketing campaign that regularly promotes your services and brand. It could be in the form of a newsletter, a monthly promo, or just irregular announcements.
Emails can be used to market your small business website, with links driving traffic to relevant products or content.
Ready to market your website? Speak to a member of our team today about our small business website digital marketing solutions.