Unless you don’t want to grow your brand, your business needs a website. A visually stunning, user-friendly, professional website that will attract visitors, enlighten them and convert them into customers.
Here are 5 reasons why you need a website for your small business.
Your Customers are Online
This is the single most important reason to invest in a website.
Studies by Statista suggest that about 94% of the adult population in the UK owns a mobile phone. Further, a study by Ofcom suggests that an average adult spends about 2 hours and 28 minutes a day on the smartphone.
People rely on the Internet to get information.
If you don’t have a presence online, you are likely to miss out a major chunk of your target customers who are all looking online to find you.
A Website Gives You Credibility
Just like a business is expected to have a physical presence, they are now expected to have a website. In fact, 6 out of 10 people expect businesses to have an online presence in some form.
Most people look for a company’s website to find information about them.
In the absence of a website, your credibility is at stake.
Excellent Returns on your Investment
A website is no longer expensive. It’s not difficult to find a professional web design Leeds agency either. By spending a fraction of the cost of traditional advertising, you can position your business to reach out to hundreds of thousands of potential customers.
Your Competitors are Already Online
People usually begin their purchase journey from references from friends and social networks. Research studies show that once consumers know what they need, about 72% of them begin their search online to find information, testimonials and reviews.
Your competitors are already doing everything they can to lure these customers.
So if you don’t have a website, you are sending all those customers to your competition.
Stay Open 24/7
With a website, your business is virtually open for business 24/7.
Perhaps some of your target customers are early risers or nocturnal night crawlers.
It’s impossible to stay open at 2 am or start your day at 6 am. But some of your target customers might like to shop at these hours. With an online store or a business website, you can sell all through the day.
An e-commerce store can boost your sales dramatically. In fact, you can reach customers beyond any geographical barriers.
Need a Good Website for your Business?
LS25 Web Design, Leeds is a leading agency with years of experience. We specialise in small business websites and have helped hundreds of businesses across Leeds in creating a robust online presence. Get in touch with us today to discuss your web design requirements.
Running a small online business is hard as is. Competing with the big e-commerce giants is an ongoing challenge. You can’t beat their huge marketing budgets. You can’t beat their unbelievably low prices.
But, one area where your small business can certainly beat them is trust.
But how do you build trust in the digital world?
That’s where content marketing comes into the picture!
Content is King. You’ve heard this phrase countless times. What does it really mean? How’s that relevant to your business?
Let’s spin that phrase.
At LS25 Web Design, we believe that “engaging content is king”.
By publishing engaging, compelling content, you can build credibility for your brand.
Why Build Trust?
Consumers buy from brands they trust. Research proves that. A PwC study found that 43% of consumers felt trust is an important criterion when buying from a brand.
In the online world, and especially for e-commerce businesses, building trust can be difficult given that your target audience can’t see or feel your products.
What is Content Marketing?
All that’s great. But what exactly is content marketing?
Content marketing is a strategy that focusses on publishing and distributing valuable and relevant content to attract, enlighten, inform and engage your target audience with the aim of propelling them to become your customers.
How Content Marketing Can Help Build Trust?
If your website is the primary point of interaction with your audience, you must use this space to enlighten them about your business, your mission and why they can trust you.
Truth is that telling your customers to trust you isn’t as effective as showing them.
Content marketing helps you do just that. Here’s how.
Build Trust, Grow Your Business
If your audience will never meet you in person, it is important to find ways to connect with them and build trust. Content marketing gives you that chance to build relationships and engage your audience while showing to them why they can trust you. That is much more valuable than any sales pitch. That’s the way to building a battalion of loyal customers.
LS25 Web Design offers high quality UK web design solutions. Based in Leeds, we offer reliable and affordable web design services customised to your requirements. Got a question? Talk to us today.
When you search for something online, do you ever go past the first page of Google’s results?
Well, truth is, 75% of search users never go beyond the first page search results.
So if your business isn’t on the first page, you are invisible to a big chunk of your target customers. This means that you really cannot afford to rank on the 2nd, 3rd or any other page on the search results except the first.
Ranking on the first page, though, is certainly not easy. It’s not impossible, but it won’t happen in 3 or 6 months. You must be committed to SEO for the long-term and put in regular time and effort if you want to see even decent results.
Here are some strategies to help you rank on the first page of Google search.
Publish More Blogs than Your Competitors
Content plays a crucial role in your SEO campaign. After all, the more content you add to your site, the more opportunities you get to incorporate your keywords.
The more content that you write, the higher the chances you have of ranking on the first page of the search engines.
Why? Because the higher the number of pages you have indexed, the higher the traffic that your site sees.
When you want to outrank your competitors, you need to write more than they are.
And just about any content won’t do. Every blog you write must be original and deliver high value to your readers.
You must also emphasise on optimising the content, the headings and the meta descriptions. A powerful headline that’s optimised for the search intent can do wonders to your click-through rates (CTR), which can improve your rankings.
Target Long-Tail Keywords
Most of the searches on Google are for long-tail queries.
The best part is that ranking for long-tail keywords is easier. This means that you can rank for long-tail keywords without spending too much money or time.
The search volume could be lower, which means the competition is not high either. And the best part is that the conversion rates are very high for long-tail keywords.
This is a huge opportunity.
Get Reviewed in Round-up Posts
Looking for a simple yet effective way to boost your traffic?
Well, then this technique is the way to go. Instead of putting in huge efforts to rank yourself, you could feature yourself in articles/posts that are already featured on the top of the search engine results.
Users are always looking for a list of things. “The best SEO tools”, “best web design agencies in Leeds”, “top 100 movies to watch” and so on.
So have yourself featured by way of a review in a top ranking round-up article.
Ranking on the first page is difficult, but not impossible. You need a good SEO strategy and you also need to put in the work. If you don’t have the time for SEO, get in touch with LS25 Web Design today.
We can optimise your website, create high-quality blogs among other things to boost your rankings in search. Talk to us today!
Don’t believe that your page load speed is not that important?
Well, guess what?
A one-second delay in load time can lower conversions by 7%. A page that takes 4 seconds to load can expect to lose 40% conversions, and one that takes 6 seconds will see a 50% hit.
Your website load time affects your online visibility, your search engine ranking and your conversions.
Let’s take a look at 4 ways you can improve your website load speed.
Minimise the amount of content requested on a page
A Yahoo study finds that 80% of a page’s load time is used up to download several aspects of the page such as scripts, images and stylesheets. The higher the number of requests your page makes, the longer it will take to load.
Work on minimising these requests.
So identify the number of requests your page currently makes.
Look through all the files to identify any that are not necessary to reduce the number of requests.
LS25 Web Design can help fix your page’s HTTP requests. Talk to us today.
Reduce the Content Size on Your Page
Google recommends keeping a page to lower than 500KB.
The more the content on your site, the bigger it would be in size.
By reducing the overall size of a page, you can expect to speed up the load time.
One way to do this is by ensuring the images are at the right resolution. Speak to your web design Leeds agency about having images display in different sizes for different devices based on their size.
If it’s a video, consider converting it into a GIF. Alternatively, host it on a video hosting site such as YouTube.
Make the Most of Browser Caching
Browser caching is the method of storing web pages temporarily on the visitor’s device with a view to reducing bandwidth and improving performance. When the visitor lands on your site the next time, a cached version would be loaded unless the page has undergone a change since the last cache. This will speed things up.
Keep the Code Light
Where Can You Improve Your Page Load Speed?
Not sure where to begin? Why not try our free page speed test tool which will provide your with helpful advice. You can then get in touch with LS25 Web Design if you need any further assistance.
We can help speed up your website, and if the situation can’t be fixed, we can build a stunning new website for you.