Of the several Content Management Systems (CMS) available in the market, WordPress is far ahead of the competition. With over 75 million using WordPress, it’s the most popular CMS out there.
WordPress is an open source software, which means it’s free. With hundreds of thousands of plugins, customisation is a breeze, which brings down the cost of website development as well as the deployment time.
Here at LS25 Web Design, we’ve built hundreds of websites on WordPress for a diverse range of clients. Here are five reasons why we highly recommend this CMS to our clients.
No Licence Fee
WordPress is an open source platform. You don’t pay any license fees for the software. What’s more, all the updates to the platform are free for life. Proprietary platforms, on the other hand, charge hefty licensing fees. In essence, WordPress can really lower the cost of setting up a website as well as maintaining one.
WordPress is very easy to use. That’s one of the main reasons for its popularity. If you can use a word-processor, you can very easily manage your WordPress website. You can add new posts to your blog, edit the existing content and do a lot more things easily. The learning curve is minimal. So you can train your staff quickly and cost-effectively. It’s possible that some of your employees already know how to use WordPress, which means they can use your site without any training.
WordPress is SEO friendly right out of the box. The framework of WordPress makes it easy for search engine bots to crawl your site. Ranking your site in the search engines isn’t this easy with any other CMS platform! What’s more, WordPress is a popular choice for SEO agencies.
Power Packed Performance
WordPress scores on every performance benchmark you can think of. Want to reach out to audiences across the globe? WordPress can connect with your choice of CDN to deliver your content in the blink of an eye. What’s more, Wordpress is completely scalable, which is why some of the biggest websites on the Internet use WordPress.
Content Marketing Made Easy
WordPress makes content marketing a breeze. With its built-in publishing tools, adding content to your site is easy. You can preview your content before you publish, schedule your blog posts, edit them even after they’re published and do a lot more things. No matter what your editorial requirements, WordPress has you covered.
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LS25 Web Design is a trusted web design agency with years of experience. We would love to discuss your web design project. Feel free to schedule a consultation, and one of our web design consultants will meet with you to discuss your requirements.
Building a website is easy these days given that there’s no dearth of web designers. However, building a successful website calls for a lot of planning. After all, a website is made of several different elements – ones that the visitors can see and those that are behind the scenes.
Today, we look at some elements of a successful business website.
Content Management System
A content management system such as WordPress makes the task of managing your website easy and effective. You can add new content, edit existing content, and do a lot more with a CMS.
At LS25 Web Design, we love WordPress, and build all our websites on this much-loved platform. For one it’s free, and most importantly, it’s always evolving.
Talk to us today to know more about building a WordPress website for your business.
Your website must be optimised for your target keywords. You will need a good SEO strategy in place to ensure your website makes it to the top of the search engine results pages (SERPs).
Begin with a simple keywords research to identify the kind of words and phrases your target customers use to find the products/services that you offer. Your web design agency can help optimise your site at nominal additional fees.
Mobile Friendly Design
This is a component that your visitors will notice as soon as they land. If your website is not mobile friendly, you are alienating a good chunk of your visitors.
With mobile phones rapidly becoming the go-to source for online search, a lot of people are likely to search for you on their mobile devices.
Moreover, mobile friendliness is an important ranking signal for Google. So if your site is not mobile friendly, your site will not show up in search results carried out on mobile devices.
Attractive and Functional Design
You need a website that not only looks good but performs robustly too. As a business owner, you might want your website to look the best, but that does not mean that you should stuff it with every design element and feature you like.
At LS25 Web Design, we understand what your target audience is looking for. We can build a website that’s not only visually appealing but highly functional too.
Your website must be easy to navigate. That’s a critical part of a successful business website. Your visitors should be able to find what they’re looking for easily and quickly. If it takes several clicks to reach something, it’s highly likely that your visitors will leave your site to look for one that will help them quickly.
Talk to LS25 Web Design
We are a leading web design agency in Leeds with years of experience. No matter what your requirements are, we will work with you to build a website that works for you. Get in touch with us today for a free consultation.
Few businesses can afford to ignore social media and its awesome marketing potential. Using social media platforms to establish a market presence and help promote your brand is key to future growth. While many organisations understand this, it can be easy to fall foul of a few common mistakes when implementing a social media strategy. As part of your overall digital marketing strategy, it should align with both your overall marketing aims and existing business goals.
Here are three social media marketing mistakes to swerve:
1. Don't only use the big two or three!
When it comes to social media channels, most businesses will use the major players including Twitter, Facebook and LinkedIn. While these are undoubtedly important to have a presence on, you should not only limit your marketing efforts to these platforms only.
YouTube, for example, is a huge opportunity to market to a younger generation, as is Snapchat or Instagram. It is then a surprise to see only two-thirds of companies are using YouTube as part of their social media strategy! Having a presence on many relevant social media platforms will increase your authority and brand awareness which in turn will drive sales.
2. Don't treat social media as an afterthought
As social media marketing is one of the newer ways to get your message out there, it can be treated as an afterthought to your existing marketing strategy. This is a big mistake though as it will mean you won't take full advantage of the many benefits a bespoke social media strategy can bring. Instead, take the time to tailor a marketing strategy just for your social media channels to see best results.
3. Don't neglect to analyse results
As with all digital marketing and traditional marketing campaigns, you need to be constantly analysing the effects. This is just as true with your social media efforts. Be sure to regularly analyse the various channels you use to see where it is working or where you need to rethink your strategy. This is not only in terms of interactions with customers but also the business value each social media channel is bringing to the table.
If you would like a hand with your social media marketing strategy, then get in touch today. We have many years experience in this sector and can find the best one to add real value to your business.