SEO is all about getting even the smallest detail right. One such detail that’s usually ignored is the choice of web host. Normally, it comes last in the list of priorities when people build a website.
The sort of hosting service you use can play a big role in your search engine rankings. The sort of impact depends on the size of the website and the traffic level. However, your hosting will either damage or support your ranking. Of course, you want a host that helps with your SEO efforts.
Let’s take a look at how your host can affect your SEO rankings.
Website Speed Affects SEO
The quicker your website loads, the better it will rank in the search engines. A fast loading website won’t suffice when you want to take your site to #1 rank. Of course, if you already put in place some solid offsite and onsite SEO, and boost the site speed, you will see your site climbing up the ranks. If your host is slow, even an otherwise fast website will take time to load. So choose a web host that offers a high benchmark of performance.
Data Loss Affects Rankings
We don’t want to think about disaster. But there’s a chance that disaster might strike your website. It could be in the form of a website hack, a problem at the host’s data-center or data loss from your website.
You must have a backup system of some sort to keep your site and rankings protected. A good host will put in place a backup system that helps you to recover your website should disaster strike in the above mentioned ways.
Ensure that your host offers automated backup or at the very least install a third-party plugin.
Uptime Makes a Difference
No host would be able to guarantee 100% uptime. The better the host, higher is the uptime of your website. If you are seeing extremely high downtime, it’s time to move to a more reliable host.
When your site is down a lot, it can have a negative impact on the user experience. When your website is down every time someone tries to view it, they won’t come back. This would affect your bounce rate and CTR in the search engines.
Choose a host that offers high uptime. Ask for some sort of a guarantee.
At LS25 Web Hosting, we have built a reputation for offering high uptime, reliable service and ultra-fast hosting. Whether it's our great Shared Hosting offerings or our all powerful Managed WordPress plans that you go for, you will be sure to be more than satisfied. Get in touch with us today to experience the difference we can make to your website’s SEO
Does blogging help with SEO? That’s a question every business owner wants a solid answer to.
Google, as you already know, has pretty much an answer to any question you might have. For a lot of people, Google is the first place they visit when they want information about anything.
This means that irrespective of the type of website you are running, if you want people to find your site, you must show up in the search engine results pages. But that’s not an easy feat!
Starting a blog is a great way to launch your way into the search engines. Having a blog does not boost your ranks. Blogging helps with SEO because it aids in a variety of aspects that are crucial to search rankings.
When you update your blog regularly with posts that offer valuable information and covers topics that are hugely relevant to users’ search queries, it could make a big difference to your site’s performance in the search engines.
If you’ve ever been on a site that hasn’t been updated in ages, you have already lost trust in the website. Perhaps the company has gone out of business or the information could be no longer current and relevant.
Google likes to provide content that’s fresh and updated. When your website is updated regularly, it’s a sign that your content is fresh. Search engines are a lot more interested in websites with fresh content than outdated ones.
Long Tail Keywords
SEO is a hugely competitive space, no matter the industry you are trying to rank in.
So if you are trying to rank for the most relevant keyword, it’d be a huge challenge.
That’s where long-tail keywords can come really handy. But it’s difficult to use long-tail keywords on the home page and in product descriptions. Your blog offers a great opportunity to optimise for these long tail keywords.
For instance, if you are selling, baby products, you could offer information on search phrases such as “what is the best baby shampoo?” or “things you need for a newborn baby”.
Sure, these phrases might not bring as much traffic as your primary keyword, “baby products”, but they are still relevant to your target audience, and if you can reach on the top spot, you’ll land up with more traffic than if you are ranking on page 7 for your primary keywords.
Backlinks are an important part of SEO. And generating internal links is very easy as you are the one building them.
Every time you post a new blog, be sure to link back to one of your previous posts. You could even link back to your homepage or any other pages from your main site. And once you become consistent at blogging, you will be opening up the floodgates.
When it comes to hosting your eCommerce store, you don’t want to make a hasty decision. Running a successful online shop requires that you offer an awesome customer experience. By going with the wrong host, you might slow down your website’s performance so much so that your visitors leave your site as soon as they come in.
As a business owner, you want to make the experience of online shopping easy and hassle-free for your customers. The kind of hosting service you choose will affect the performance, uptime and site load speed, each of which is an integral part of offering a high quality customer experience.
Let’s take a look at some important aspects to consider when choosing a web host for your eCommerce store.
Every second that your eCommerce store is offline, you are not making any money. When your online shop does not have a high uptime, you are providing a poor experience to your visitors.
A lot of hosts might speak about high uptime guarantee, in the form of money back for the time your website is offline. However, this money pales in comparison to the kind of money you would be making if your site was not offline.
So instead of falling for gimmicky guarantees, look for a host that is known to offer a high uptime. At LS25 Web Hosting, our customers are assured of 99.9% uptime.
Your web host should be able to keep pace with your online store’s growth. If you are growing, you will need a bigger hosting space and higher performance. It’s highly possible that the shared hosting plan you began with might not be suitable for you anymore. You need a host that can handle your current resource and traffic requirements without affecting the performance.
When you have an issue with the hosting server, you want a quick resolution. A dip in the performance or the uptime will affect the user experience as well as your bottom line.
A great support team might not sound like a great deal. However, when you have a server issue during a peak time when you are expecting a big sale, you’ll want to deal with a support team that can understand your urgency and resolves issues quickly.
At LS25 Web Hosting, we offer a wide range of web hosting solutions including premium cloud shared hosting and WordPress managed hosting. Speak to us today for more information and we would be happy to provide expert advice so you can make an informed decision.
If you are looking to build a website for your business, chances are you’ve already done a bit of research. You might have come across phrases such as “mobile-friendly”, “mobile optimised” and “mobile responsive web design”.
With more and more people using their smartphones for shopping and online search, it only makes sense to build a website that’s mobile friendly. In fact, mobile responsiveness is an important ranking signal in Google.
So what makes a website mobile responsive? Let’s understand the basics.
Responsive design is an essential component of a mobile friendly site. In the absence of a responsive design, mobile users will get a mini-version of your desktop website. This means that they will have to scroll a lot to find information and zoom-pinch the screen to read anything on your site. Most users would simply leave and visit another site that makes it easier to find and read information.
A responsive website will adapt to the device it is being accessed on. So whether the user is looking you up on their desktop, smartphone or a tablet, your website will fit the device they are using.
Mobile friendly websites feature fonts that are easy to read on mobile devices. Your web design agency will take care of this for you and help you choose a font that goes with your branding and the kind of look you want to create. As a general rule, pick a font with clean lines. Script fonts and fancy fonts make reading difficult. Keep the font size a size bigger as no one likes to squint as they read.
Taps and Touches
Mobile responsiveness is not just about how your website looks and feels on mobile devices. It’s also making navigation easy on mobile devices.
Using a website on a desktop is easy as you have the mouse to help navigate a site. However, on a smartphone, users have to make do with taps, touches and swipes. There’s no mouse to help them. Your website must make navigation easy for your mobile users so they can navigate your site using touch.
A Mobile Friendly Site Can Help Your Business
It pays to build a website that delivers an optimal experience to the majority of your users. With a majority of users in the UK searching for local information on their smartphones, a mobile friendly site is a necessity.
When you make it easy for your users to find and use your site on mobile phones, you can expect to earn their trust and their business. When you want to rank in local searches on mobile devices, you need a mobile-friendly website.
LS25 Web Design is an experienced web design agency with years of experience. We build mobile friendly websites that deliver results. Get in touch with us today for a free consultation and quote.