Your website needs to do several things at once at any given time, hold a user's attention, persuade them to travel down the sales funnel, be clear (especially in terms of navigation) and a whole host of other functions.
The design of your website needs to influence the users' behaviour, which is why many designers and marketers turn to the psychology of colour when designing or rebranding a website or campaign.
Using the right colours in the right place and in the right amounts can help you to vastly improve conversion rates by invoking certain actions or ideas from the user.
The colours you use for your branding should suit your brand as well as your industry and intended audience, but where do you start? The best place to start is to identify the significance and effect of a few of the main colours to effectively persuade your users in the way you'd like to.
The colour of youthful femininity, invoking emotions of fun and romance is ideal for websites with a particularly female audience, or those wishing to incite fun, innocence and even hearken to the good old days.
Blue is one of the most popular website colours used and signifies a strong sense of trust and calm. eCommerce websites find blue particularly helpful thanks to its calming effect and instilling of trust.
A true power colour which works well in call-to-action elements. Red grabs the attention and stimulates the mind through its association with power, passion and other strong emotions. The warmer the hue of red, the stronger and more comforting. Red is a great colour for websites aimed at younger generations and for brands filled with energy and passion.
The colour of nature, green instills a fresh, peaceful and calm feeling and darker shades of green can be attributed to affluence and wealth. Green is a common colour for environmental websites or organic food sites.
The colour of sunshine and happiness. Yellow symbolises healthy minds free from depression or anxiety, and can be used to incite memories of happiness and sunshine. It's the perfect colour for younger children.
The colour of luxury, flowing with sophistication, elegance and wealth - it's the perfect colour for luxury products.
Orange is a comforting, warm colour which is less overwhelming than red. It grabs the attention and instigates feelings of friendliness, vibrancy and energy while suggesting high levels of creativity. It's a good colour for creative companies to use in their branding.
A metallic colour signifying prestige, power and royalty. It works well with purple and is best used as a colour to complement others.
A versatile colour usually used to bring out contrast in other colours on a website. It's a strong, powerful colour.
As the colour of the earth, brown is a calming colour best used for health and wellbeing websites.
We got to thinking, what better way to summarise our web design services than in a video. Watch our video above to find out more.
If you'd be interested in LS25 Web Design creating a video like this for you, don't hesitate to get in touch as we'd be more than happy to help.
Having a website that helps you to deliver your business objectives is critical in 2017. With most businesses promoting their products or services online, there is ever growing competition to attract and retain traffic onto your site. Having a strong online presence can open your business up to new potential customers and develop relationships you have with existing customers, and as a result should be a key part of your overall promotion strategy. To stay ahead of the trends and to ensure your website is attractive to the target audience you want to reach, it’s important to regularly update the design of your site. Below we’ve listed out some of the top trends in web design for 2017.
It has been of crucial importance for a while to ensure your website is fully adapted for mobile devices. Firstly, you don’t want to lose anyone reading your site on their mobile to miss information because the design doesn’t adapt to the smaller screen size adequately. With more websites being opened on mobile devices than desktops, it’s never been more important to make sure your site can load fully on the more portable device. Google has also been rewarding sites with adaptive interfaces, by placing them higher in search engine results for years. Whilst making a site mobile adaptive isn’t new, for 2017 we see this becoming ever more important and work to prioritise design on mobile first.
Working as graphic designers, we have seen first-hand the positive impact a bespoke illustration can have when engaging with a target audience. Using bespoke illustration on your site will help to improve how your target audience link your imagery with your brand, increasing a connection between the people you want to speak to. Your illustrations can be designed to communicate unique aspects of your business, in keeping with the tone of your brand voice, which in an increasingly crowded online space, is becoming more important.
If you’re looking to update the design of your website, contact LS25 today to see how we can create a site to positively impact your business objectives.
There’s no escaping the fact that boosting your website’s online visibility costs money. As with any changes to a company page, there are costs, and the larger the page the larger the investment. This means that managers need to be able to understand the clear benefit to sign off any changes, and this means that there needs to be a solid business case for doing so.
SEO recommendations can often be a little nebulous, with unclear benefits promised at some point down the line, maybe. What needs to be done is for these benefits to be pinned down and expressed in clear language. This means that the first step is identifying the areas of a site that need improving. Is it conversions that need boosting? Is it simply the ranking on the page? Or are the SEO recommendations part of a larger branding strategy?
By doubling down on the metrics you are looking to improve, it is much easier to translate the business case in a succinct manner and convince those with hands on the company purse strings that these are things that need actioning.
If this isn’t enough, then forecasting can prove valuable. Simply put, forecasting SEO benefits is similar to forecasting future revenue. You make an educated guess from a range of variables to assess the potential uplift in results from carrying out an SEO strategy. This lets budget holders understand the case in language familiar to them and gives everyone on the leadership chain confidence that they are not entering the process blind.
SEO can take a while to work, and the results can initially be unclear, especially when carried out in tandem with other digital marketing tactics. That means that by offering an educated forecast of the results and concentrating on the metrics you are looking to improve, you can fashion a compelling business case for your organisation to implement a bespoke SEO strategy. Just make sure you package the results in a compelling manner and make it clear that you have a firm grasp of the analytics and the numbers and your internal stakeholders will soon be backing you all the way!
Get in touch with LS25 Web Design today for more guidance on SEO.
Here at LS25 Web Design, we like to keep things simple for our customers and therefore we got to thinking, what if we could provide our most common web, hosting, graphic design and business stationery print services on an online shop so that customers could just select what they need, submit payment and set us to work on their projects?
So, that's what we have done!
You can now visit our online shop where you can purchase our affordable business start up package (comprising of a wordpress website, professional logo design and 500 business cards), or maybe you're looking for a new web host or looking for someone to manage your wordpress website. You can also order your business cards, letterheads or flyers directly from our website. We can even design them for you.
We will naturally still be providing tailored solutions for our customers if they have specific requirements, so don't hesitate to get in touch if you have a project in mind.
Many small business owners shrug when it comes to social media, it may seem frivolous and a fad to some. However, to many, it has proven a valuable marketing and networking tool. A social network account can keep customers up to date with your latest products, services and offers. It can provide a customer feedback point that doesn't clog up your office phone line, and help keep you in touch with others in your line of work.
The three main social media platforms are Twitter, Facebook and Pinterest or Instagram for photos. Twitter provides a short messaging service, great for quick updates and some daily updates. Facebook creates the opportunity for longer posts, deeper interactions like special offers, while the photo sites provide a platform to show off your business's latest products, works in progress, places you work at or events you visit, and so on.
Getting the best from social media
A well-considered blend of social media use, and encouraging your workers to make the best of them can provide a valuable promotional tool for your business. All businesses have a plan to work to these days, and social media efforts can be easily integrated into that plan to provide extra coverage, generate interest with local news outlets, build up your profile among clients and others in your trade.
Social media activity is free to create and only takes a little time out of your business day to work with. Larger businesses need full-time social media operations, but for most smaller companies it is faster than blogging and easier than full-on marketing, which can be too costly for many company budgets.
The keys to social media success are to remain friendly and to ensure there is a value to your posts, such as "we are working in this area," "we have this offer, today only," and "next week we unveil our new product." You should handle all customer feedback professionally and politely. Finally, enjoy social media, it gives businesses an opportunity to show off their lighter side, to explain what they do in non-corporate or jargon-laden terms, and customers will appreciate a more human face when it comes to dealing with you.