It can sometimes be tempting to go for a DIY option when it comes to the graphics of your website - how bad could it get? However, here are just three reasons that will leave you wondering whether the DIY approach to graphic design is worth it.
1. Good design enhances your professionalism and authenticity
Have you ever gone to a restaurant and realised the photos of food look fake? It makes you instantly question the authenticity of the business. This is what happens when businesses cut corners on graphic design - your audience will notice, and not in the way you'd hope.
They will notice when you've invested in a professional logo design or art image as your logo, and they will also notice when a graphic looks outdated or pixelated. In order to grab your audience and instil confidence in them, you can't cut corners. Having thoughtful graphics helps remove any doubts about your business.
From typography to photography to logo design, ensuring you are providing the right design elements will improve your business’s authenticity.
2. It presents a personality for your business
Your customers get to know you through the type of media you share, whether that's your blog, website or social media account. Quality design enhances the uniqueness of your business and what it has to offer; this then helps build a relationship with your target audience and key customers. It allows you stand out positively and leads to a professional look for your work.
3. It helps create a clutter free area
When you use clean and clever graphic design, you’ll notice that simplicity is key. Good graphic design is creating a clean cut look and when the details are always intentional and thoughtful, you’re left with something that looks great on your website.
Cleaning up your clutter will not only look good but help with responsiveness, page load speeds on your platform, and allow for adjustments and updates as your business develops.
If you're interested in top quality graphic design for your small business then get in touch today to see how we can help.
An old saying, but one that still holds true in today's world of web design (and much of what's here is of equal relevance in social media postings). Like an artist sitting inches away from a canvas, or an accountant pouring over some detailed statistical information, it's very easy to spend too much time far too close to what you're doing.
This can be either physically or mentally, and certainly applies to a small business' online content. Here are three key questions that show how it's possible for closeness to cause confusion...
Is your content too technical?
This is not just for highly complex areas. It's a simple truth that every business develops its use of jargon - and this can seem like a private language to outsiders. For many operations, their potential clients are much less skilled in this area of expertise. The danger is that content which seems too detailed, or specialised, can simply drive those possible customers to look for a simpler source for what they need.
Is your content too inward-looking?
It's natural for any business, when creating web content, to talk more about the things they are good at; of the pride they have in their products and services. Yet, much of that is of no more than incidental importance to potential customers. They are looking for solutions to problems, to having their needs met. What they find in your web or social media content really needs to be focused on this.
Is your content incomplete?
Another old saying: 'The worst person to ask for directions is someone who knows how to get there'! Seems strange, but their help is often incomplete, because they know so well how to reach that destination that steps strangers need to know can be accidentally missed out. It's the same when providing online information. There's a danger that your intimate knowledge can lead to sub-conscious assumptions that others share part or all of it.
So, for your digital marketing activities, it can often be of real benefit to have outside eyes help add balance to such content. This is just one of the many ways our dedicated team here at LS25 Web Design can help you make the most of an online presence. To talk about any of the areas covered above, or other points you'd like to discuss, please contact us now.