You will commonly hear people referring to an organisation’s graphic emblem as their “brand”. It's surprising how many executives in substantially sized companies, believe the words logo and brand are interchangeable. When in fact, they are inherently different. Knowing the definitions and the differences between the two is vital to inform the content and layout of an effective, memorable website.
What is a Brand?
This is where it all starts. For your organisation – and indeed for each product and service – you should have a clear idea of what it “stands for”.
In its most simplistic form, this means developing a thorough profile of your organisation. Where does it fit in the marketplace? Who exactly are your customers? What are they looking for, that you can offer? What reputation are you aiming for?
For example, is your tin of beans cheap, nutritious and filling. Or is it a luxury culinary experience, resplendent in sundried tomato sauce?
Two tins of beans. With a very different brand.
What's brand identity?
From this you can create a brand identity – the colours, wording and graphics that show the reputation you are trying to achieve.
Back to beans again – stripped back, mono colour, simple designs for cheap beans to illustrate value for money. Bold, rich colours and graphic excellence for the more expensive item, to make it an aspirational product.
What is a Logo?
Now you can use your brand - and your brand identity - to develop a logo. This is a graphic emblem that sums up and projects the reputation you are trying to aim for.
Throwing together a clever or quirky graphic device or wording is relatively straightforward. Developing one that reflects a brand, is a process best left to the professionals.
From brand, to logo to website
With your brand identity planned out, and a smart new logo that encapsulates “what you are”, you can start to develop a new website.
Again, if someone offers you an attractive, all singing, all dancing website, without getting to know your company sufficiently well. Proceed with caution.
Your website should reflect the decisions you reached when developing your brand.
Anything else is just a facade.
Contact us for logos that encapsulate your brand, and websites that build your reputation.
Trying hard to get web traffic?? Still, the data insights are showing no budge in numbers??
Small businesses often struggle to incur traffic on their website, often as they fail to understand the reliable and qualified traffic resources.
There are numerous methods of getting targeted traffic. Some strategies may not be a quick-fix for everyone, however, the others can surprise you with swarming traffic. Keep trying something new.
Here are 11 ways to bring traffic to your website.
Optimise website content
Optimise the web content to increase its value. Google algorithm can decipher searcher’s intent for keyword searches. Write a compelling and informative content, Focus on keywords and other related terms. Keep your content updated and fresh.
On-page SEO are simple fixes to improve your website rank. A perfect blend of On-page optimisation is an optimizsed description, titles with keyword embedded in, images with alt tags, well connected internal linking and updated and fresh content.
Get Active on Social Platforms
Once you done with content optimisation, promote it on social media channels. Sharing your posts on Google+ can help in search rankings, Twitter is ideal for tempting links, B2C business can get a lot of customers from Instagram and Pinterest. Facebook have multi-million traffic which is capable of providing incredible opportunities to improve your blog readership or web traffic.
Implement a sound outreach strategy. Outreach tools like Buzzsumo, Buzzstream, Traackr etc can help you achieve success. You can also post your content on Quora and other Q-A platform. These platforms have billions of traffic. You can find your potential traffic from here.
Forum commenting is the simplest way to generate web traffic. Participate in a popular forum that lets you include a link to your page. There is a relevant audience commenting there. These commenters can be your targeted audience.
Guest posting on a reputable website can skyrocket the web traffic and improve brand awareness. However, Spammy tactics can penalize the website.
Communities like, Problogger and Copyblogger is an exceptional way to network with other bloggers worldwide. These platforms serve as a great channel to cross promote the content.
Paid advertising is an excellent way of attracting the targeted audience, brand awareness, and instant exposure. The best part of advertising is you have complete control over the budget. Wise investment can give more audience in a less ad spend.
Paid search advertising lets you show up in top results in search pages
Social media advertising is a cost effective way to reach a massive targeted audience.
Display ads give you a wide exposure over different placements.
Search Engine loves headings and so do the audience. Use a potential keyword in the heading for the search engine to know what the page is about. Human read the headlines and decide the relevancy with their requirement. A compelling headline can make the user think the blog will be a comprehensive one.
There are 3+ billion email accounts all over the world. Email marketing can this be a great channel to get exposure worldwide. Build an elite list of targeted subscribers, create a special landing page, guest blog the targeted subscribers. The click through rate will surprise you.
Influencers can help
Building relationships with the influencers can get you immense traffic. Celebrity bloggers are highly trusted. So, getting them endorse your product is an effective way to get the audience on your blog.
Wrapping up, consistency is key here. The above strategies may not give an overnight result but if you stick to them, you will get swarming traffic in form of fresh visitors, email subscribers, social media followers, and influencers.
One of the pertinent questions that are asked by prospective website owners before they begin the process of acquiring competently built websites for their businesses is: “what online website builder should I choose?” But it seems that the enquiry they really need to be making should be whether online web builders are actually a better alternative to hiring the professional services of a web designer.
Online web building tools have continued to maintain their popularity simply because they provide the easiest and cheapest solution to website creation. Rather than entrusting the virtual hands of a programmed online tool with one’s web design needs, it may actually be more effective to consult an astute professional.
So why are the services offered by website designers still valuable and continuously sought after despite the proliferation of online alternatives?
For optimised customisation of the website
Regardless of the number of custom themes available on any online web building platform, the best chance of a prospective website owner having his or her website perfectly tailored to the proposed brand is with a competent web design expert in charge of the building process.
This is because web designers are able to craft unique web pages that will be a representation of the owner’s brand, while websites built by online building platforms have an identical framework that cannot be easily altered even with the catalogue of themes available.
For efficient SEO
Contrary to many assertions, the process of applying Search Engine Optimisation techniques on a website should actually begin during the building stage of the internet platform; and most online web builders are not equipped with the tools that are needed to facilitate this intricate process efficiently.
This is where the importance of hiring a web designer becomes valid because only with their expertise can a prospective website owner achieve the ultimate goal of high search engine ranking. Believe it or not, the online marketing strategy of a business often begins with the design of a unique and marketable website, and this can only be accomplished by employing the services of a web design company.
For better maintenance, upgrade, and upscale
Because a small business won’t always remain small, it is necessary to have contingency plans in place in order to be prepared for a sharp expansion of the customer base. There is no online web building platform that is able to offer quality web maintenance, upgrading, and upscaling services as effective as the ones performed by a reputable web designer; and for this reason, their services will certainly continue to be sought after.
Whether it is a business located in the city of Leeds or elsewhere in the UK; it is very critical, for the sustainability of its online presence, to hire a competent website designer that will transform the business’ vision into an internet spectacle.
For more information about how LS25 Web Design can help you, get in touch with us today.
eCommerce stores offer a wealth of opportunity, giving the chance to add an extra revenue stream to any business or to start a business from scratch. However, you can’t just stick products online and expect them to sell: you’ll need to ensure your pages are designed to convert. Here are some tips on how you can do this.
Make your product images awesome
It’s amazing how much of a difference good images can make. So many eCommerce stores just use stock photos because they’re usually free. By spending time ensuring your photos are original, high res and – importantly – that there are lots of them, you’re simply far more likely to make sales. Improve your images before doing anything else.
Write excellent product descriptions
Just as too many sites are lax with their photos, too many owners try to just copy and paste manufacturer descriptions. This won’t do. Ensure you provide as much information as you can about the product, and combine this with genuine sales psychology. If you provide more information than your competition and combine it with sales know-how, you’ll make more money.
In a world where most smartphones have better cameras than pro studios did twenty years ago, there’s simply no reason not to use videos on your eCommerce store. Even something like a simple product demonstration can make a huge difference to sales. Don’t believe us? Look at shopping channels, who base a whole business around product demonstrations!
If you can, offer free shipping
If you can offer free shipping, you should. It’s that simple. There’s a reason that every single main online retailer offers it, including Amazon. Remember, your aim is to take away any reason for the shoppers to abandon their shopping cart, and high delivery costs are one of the main causes for them doing exactly that. No, it won’t be possible for every business, but if you can do it, you should.
Get in touch
If you’d like to learn more about how to increase your eCommerce sales, get in touch with us today. We can help you grow your profits online.
Here is a possible scenario: you are ready to launch a new product or service to be delivered by your small business. Much thought has been put into it, you are proud of what you have crafted. It's all ready to go, so hire the trumpeters, blow up the balloons - it's time to let the world know!
Now, here's the problem. At this moment, the world doesn't actually care - or, at least, nowhere near as much as you do. Therefore, a new web page to highlight this moment, an excited announcement on your social media presence or perhaps even a teaser campaign beforehand must clearly frame the product in terms of how it benefits the customer so you make them care.
Consumers are asking, 'what's in it for me?'
Our team here at LS25 always strive to make sure that the content we help our clients to craft answers a simple acronym: WIIFM, which stands for 'what's in it for me?'. Working together to successfully answer this is the key to any promotion we undertake. A business might know that its product or service is complete with some great bells and whistles, but unless we can make sure it rings a bell with potential customers and their specific needs, wants or concerns, then, sadly, a company could still be left whistling for business.
Providing the answers
How do we do this? For example, through savvy web design, we can highlight the USPs or benefits to consumers clearly and effectively on home or landing pages. Using smart design principles, we can draw readers' attention to particular facts or figures that will answer the question of what's in it for them.
Different forms of media - for example, videos and images - can be used effectively to show off your products or services in unique and attention-grabbing ways. It's key to make sure these are fully responsive across any kind of device, because people don't stick to a desktop PC to search for products any more. Then, use SEO to make the most of the promotional tool you have at your fingertips.
So, to make the most of your web presence, it pays to take time to provide vital answers to that question: WIIFM. Our LS25 team are always happy to discuss all things web design and SEO with you, so contact us today.
When it comes to running a small business, analytics can be incredibly important. Analytics will be able to tell you not only how many people are visiting your site, but it should also inform you of the content that your users are engaging with. If, for example, you have a lot of visitors on your site but a relatively low conversion rate, your analytics are telling you that something is wrong with your customer journey. Do you have a lot of basket abandons? Are your calls to action working? All these questions and more can be answered with analytics, but in order to use analytics to get a clear picture of how your website is performing, you need good web design.
Say thank you
Do you have any forms on your site? If so, it's a good idea to look at how your website says thank you after the form has been filled out. Some sites don't take the user to a separate thank you page; instead, they choose to show a message thanking the visitor on the same page. That makes tracking through analytics much more difficult. A good web design service will see a form as an analytics opportunity to create a 'destination goal' by taking the user to a separate thank you page once the form has been filled out. By simply measuring when the visitor reaches the goal URL (the thank you page), it makes it much easier to track that customer, who you can then convert into a lead.
Another key aspect of web design is the location of the blog. Is it part of the directory, the subdomain or is it a separate website entirely? The URL of the blog can either make it very easy or very difficult to track the performance of your content. The better performing content you have, the higher your chances are of securing a good search ranking. Having a separate website for your blog can skew traffic sources, and will negatively impact your domain authority. A subdomain, meanwhile, can also prove detrimental to your SEO efforts because the relative URL doesn't state what is blog content and what isn't. The best option is usually having a directory (www.company.com/blog). Not only does it make searching for blog posts easier; it's also perfect for SEO, because it allows links to blog posts which will share more value with other pages on your site.
To ensure your company's site works in harmony with analytics, get in touch with LS25 today to see how our web design options can help you analyse your content performance.
If you're running an e-commerce website, you'll be well aware that the vast majority of visitors to your site aren't ready to buy. Without good web design, however, you could even be turning away visitors that are willing to make a purchase. If you're in the business of selling through your website, driving up the conversion rate is absolutely critical if you want to grow your business. That means doing everything you can to make a conversion more likely, including having effective web design. Here are just some of the ways good web design improves the conversion rate of an e-commerce site.
Keeping it simple
Flat and minimalist design has been known to increase conversion rates. This is because the design and the content have been focused to contain only the vital elements. Web designers may choose to get rid of drop shadows and gradients in favour of a clean and simple two-dimensional image. This is to create a focus on the fundamental elements, and will contribute towards having a layout that's orderly. Additionally, it allows more space for your calls to action, which are absolutely vital for converting as many visitors as possible. A good web designer will be able to strike an effective balance between making your site clean and clutter free, whilst still giving your visitors a clear impression of your USPs.
It's all about creating an easy to understand customer journey. Sites that have the best conversion rates will have a logical layout and offer a clear and clutter-free path towards a purchase. Even if your site has a minimal aesthetic, there still needs to be an underlying logic to the SEO content. Everyone who visits your site should be able to go from one idea to the next easily. Web designers working on your site can ensure your layout adheres to reading patterns, creating a flow which will encourage conversions.
There are so many devices out there, and that means responsive design is absolutely essential. It makes sense that if your e-commerce site works on a wide range of devices, more people will convert. Google has reported that over 90% of people who use multiple devices will switch between their screens in order to complete a purchase or to get something done. So, to fully optimise your conversion rate, your site has to work on multiple platforms.
If you're interested in how good web design can improve the conversion rate of your site, then please don't hesitate to get in touch today to see how we can help.
Traditionally, users only viewed websites from desktop computers and, whilst screen sizes may have varied, most users were using the same type of technology to access your site. Rapid development, however, has led to a digital revolution and consumers now use the internet in very different ways.
Smartphones, tablets and laptops have replaced desktop PCs in many instances and users may even rely on a range of devices in order to access your site regularly. Due to this, it’s important that companies take this into consideration when designing or developing a new site.
In addition to the increasing number of devices being used, there is also a myriad of companies manufacturing devices with internet connectivity. As a result, your site needs to be accessible across a range of technologies.
Enhancing the user experience
When considering web design, you may focus on the information you want to get across to potential clients or consumers. It’s vital, however, to consider the user experience as well. Using responsive web design will ensure that each time a user visits your website, they will be able to access your content and engage with you or your company, regardless of the device they’re using.
When launching a responsive web design, you’re ensuring that your site will appear across a wide range of devices. Effectively, the user will have the same streamlined experience whether they’re using a large 32” screen to view your site or a slim 6” smartphone screen.
Creating digital ecommerce solutions
If you sell goods or services online, it’s particularly important to consider responsive web design. These days, people often shop on-the-go and they may purchase items impulsively, particularly if they’re able to do so quickly via mobile devices.
Ensuring that your e-commerce solutions are available, either by developing a mobile version of your site or launching a responsive website, will prevent sales from being abandoned and could potentially increase your revenue.
An effective web presence is important for all types of businesses and commercial success is hard, if not impossible, to achieve without a well-designed website. To find out more about the benefits of responsive web design and what it can do for your business, why not contact us today?