Link building is an important part of improving your online presence. The right link building practices can help improve your website’s online visibility. If you are looking for some help understanding the principles of link building, this guide has you covered.
What is Link Building?
Link building is a critical yet very difficult part of SEO. Link building is a strategy that helps generate inbound links from other websites pointing to your website.
There are a variety of tactics that digital marketers use to generate inbound links but the most effective and consistent strategies are not the easiest to implement.
Why is Link Building Important?
A key thing to note about SEO is that a marketer/website owner is not a search engine’s priority. Google, or any other search engine for that matter, aims to come up with the most relevant results for a user’s query.
To that end, a search engine’s algorithm considers a variety of signals. These signals show how much a website is liked and trusted, and the results are listed according to these signals.
So when a website points to another website (via a link), it shows to the search engine that site 1 feels site 2 has some useful information to share that its own readers can trust. This is akin to receiving a good review.
And if site 1 has many such links from other websites pointing to it, this is akin to getting a good word from someone who’s highly respected.
Although backlinks are one of several ranking factors that search engines consider, they heavily influence a search engine’s decision in ranking a website as trustworthy and authoritative.
When several other websites link to your site, you become a reliable choice for the top spot on the search engine results pages (SERPs).
You can build links in one of two ways:
Top 3 Link Building Strategies
Content Promotion - This strategy is all about ensuring your content reaches a huge chunk of your target audience. It is all about identifying people who you think are highly likely to share/link/link to your content with a view to sharing it with them.
Guest Posting –- This strategy involves publishing a high quality blog post to someone else’s website. In return, you get to include a natural backlink to your site.
Skyscraper Content –- Begin by carrying searches for some of your most important keywords. Look for content in the first few places that are either outdated or not that great. The next step is to come up with some stunning content, and publish it on your site. Now create a list of sites that point to the sub-par content. Send them an email asking them to link to you instead.
You are publishing some great blog posts. However, that’s won’t help you grow your business. It is equally important to promote those blogs. Why limit yourself to sharing a link on Twitter and Facebook? Turn each blog post into a video to generate some solid traffic from YouTube. Check out the video we made of this blog post below. Read on or scroll straight to the video!
With more than 1.5 billion users actively using YouTube every month, YouTube is one effective social platform you can use to enhance your online presence.
How to Turn Your Blogs into Videos?
Studies suggest that more than 81% of businesses that use video marketing as part of their digital marketing strategy experience an improvement in sales.
Undoubtedly, video marketing can bring some tremendous results for your business. But as a small business owner, creating videos might be the last thing you might find the time for. It involves script-writing, recording, voice-overs and editing among other things. It’s a time-consuming process.
The good news is that you can use your blog posts to build your videos on. Here’s how:
Here are some tools that can help you in this process.
Use Microsoft PowerPoint
If you have no idea where to begin, the simplest way to turn your blog posts into videos is by creating a slideshow. You can easily convert that slideshow into a video. This is where Microsoft Powerpoint comes handy.
Simply build a presentation like you would normally. Add the text from your blog post into the slides as you see fit. Add pictures, animation and music.
Once your slideshow is done, go to File > Save and Send > and click on Create a Video.
Use Online Video Building Tools
You can create your video using online tools. Some popular online video building tools include Lumen5, Animoto, Biteable and Adobe Spark. These tools are easy to use and beginner-friendly.
Use Free Video Editors
Although a bit time-intensive, creating your video all by yourself is a highly effective way to promote your business. You get to customise the effects, add the content as you like, add your branding and more.
Many free video editing programmes are available today such as Lightworks, OpenShot, VideoPad and VSDC.
These ideas should come really handy in converting your blog posts into videos in no time. Be sure to embed the videos into your blogs. This gives your visitors the option to either read the text or watch the video.
Watch the video
LS25 Web Design has always been about providing professional web design for affordable prices and today we have taken a further step to helping everyone to attain a beautiful website by introducing our new fully inclusive pay monthly website plans.
These plans are designed to allow businesses who may not have the capital available to engage a professional web designer to build a website to do exactly that because by signing up to one of our plans, you do not incur an upfront cost for your website with the exception of the monthly fee that you pay.
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Building a new website is a no mean feat. Given that the web keeps changing constantly, you can no longer make do with a static website. You must be able to update your site, add fresh content and do a lot more to stay ahead of your competition.
That’s where a content management system (CMS) comes in. There are several options, but WordPress is by far one of the best options for new website owners.
WordPress is Free
WordPress is an open source platform and it’s completely free. This means that you can build your business website on a limited budget. What’s more, a lot of plugins (these help you to add features and functions to your WordPress) are free too.
By building a WordPress site and the free plugins, you get to use the saved money on creating content and website promotion.
Easy Peasy Content Management
The best part about the WordPress CMS is that you can easily publish your content. You don’t need to have any technical skills to be able to publish, revise, edit or update your content.
If you can use a word processor, you can easily publish a blog post and even add images to your post. Even editing, updating and revising your content is a breeze. Simply make the changes and click the update button, and you’re done!
Get Found Easily
You want people to find your business, product or blog posts.
WordPress helps to this end by formatting your website in a manner that makes navigating your site easy for the search engine bots. WordPress also makes it easy to refine the meta data and title tags without the need for any code.
You can optimise your website for the search engines easily using SEO plugins like Yoast.
Perhaps, you have already heard a lot about the importance of a having a mobile-friendly website. With more than 50% of the Internet traffic across the world coming from mobile devices, this is the hard truth.
Whether you are adding text, images, videos, product catalogues or reviews – every kind of content you add to your site must load quickly and display appropriately on mobile devices.
A mobile-optimised WordPress website can ensure your website fits the size of the device its accessed on.
Are you ready to build a WordPress website for your business? LS25 Web Design can build you a mobile-ready, professionally designed website at affordable prices. Talk to us today.
Your website isn’t something you are done with once it’s has been created. It’s a proactive project that needs to be cared for regularly to make sure your site continues to deliver the results you desire.
Once your website is live on the Internet, be sure to carry out some essential maintenance tasks. Let’s take a look at what these tasks should be.
Carry Out User Testing
You have taken pains to build a site that provides a stellar user experience. But the reality is that the Internet undergoes rapid changes. A design element or feature that felt right in the 90s won’t work its charm in 2018.
To ensure your site is still meeting the needs of your users, be sure to do a usability testing once a year.
Get those who are not linked to your brand/business to have a look at your site and give you a fresh perspective. Ensure the testing covers all major device types and browsers.
Be sure to carry out the updates and changes as necessary.
Fix Broken Links
When someone clicks on a broken link, they’re redirected to a 404 page. This can frustrate users. When a dead link appears on your site, it creates a bad impression and your visitors may exit your site.
That’s why it’s important to carry out this task.
Once every three months, check your website for broken links. Either replace the broken link with an updated link or remove the link.
Finding broken links is easy. You can use a free broken link finding tool like Google Search Console.
Back Up Your Website
What if your site comes in harm’s way and a hacker hijacks it or a malicious code finds its way to your site? It’s better to prepare for the worse than repenting.
So be sure to backup your website once a month. Even if your website gets hacked or any data gets lost for whatever reason, you know you can easily bring your website back live in no time.
Assess the Important Metrics
Google Analytics offers a lot of useful data and information about how people find their way to your site and use your site. A regular review of your analytics data can help you to ensure your site is doing what it’s supposed to.
Don’t Ignore Website Maintenance
Just like your car, your website also needs to be cared for every once in a while. If your website is important to you, then there’s no denying that you need to take the time to check your site. It helps you save money, time as well as unnecessary trouble.