Living in the age of the internet means that it has become essential for businesses to be accessible on the web. Having a website not only opens up a business to a much vaster ocean of potential customers, but also allows those same customers to find that business via search engines and other means. However, simply having a website does not guarantee those potential customers will find your business, it needs to be a website people WANT to visit. Good website design ensures your business is accurately and appropriately represented online while ensuring the site is fit for purpose, attractive, and search engine-optimised. Below are three ways good web design is great for your business.
A professional-looking website is essential for any business or organisation looking to build an online presence. If your business site is in any way unresponsive, poorly written, or difficult to read or navigate, it won’t ever be an asset to your business. Professional websites not only encourage visitors to explore the site further, but will also help to build trusting relationships with your new and repeat customers. The quality of a website is often seen as being reflective of the quality of the product or service that business offers, ensuring your site is of a professional standard will help build a positive brand reputation.
A good website design is also much more likely to encourage customers and visitors to return to it in the future. If your website is hard to navigate or difficult to read or understand, then it is very unlikely the people visiting it will want to come back and use it again. In fact, in these cases a bad website could even be a detriment to a business. It is therefore essential that your websites design leaves a great first impression on visitors so as to guarantee potential customers are happy to click back to it at any time.
Search engine optimisation (SEO) is an important part of building an online presence and maximising where your website appears in search engine rankings. However, most people are either unaware of how to do this properly or don’t have the time to spare to do it themselves. This is where professional web designers come in. If your website can’t be found by customers, what’s the point in having it? Professional web designers can ensure your site ranks highly in search engines like Google and Yahoo without compromising on your brand’s image, identity, ethos, or message.
These three reasons are but a few of the reasons why it is absolutely essential for businesses to have an online presence in an internet age. September 2017 saw average weekly spending online in Britain alone at £1.2 billion. This statistic alone demonstrates why it is absolutely necessary to make certain that your business is represented as best as it can be online. Creating a stunning web design is a huge step towards this goal.
Get in touch with LS25 Web Design today to find out more about how we can create an exceptionally designed website for your business.
Most businesses these days are well aware of the need to have a solid, high-quality website in order to compete effectively with rivals. Many have embraced this and have developed both desktop and mobile sites to cater for their customers. However, just putting a site up is not enough, as you also need to ensure that it is properly managed.
When you have your business to take care of, it can be difficult to find the time to deal with the management of your website. This is why so many businesses, both large and small, turn to experts to deal with everything from web design and web hosting through to WordPress managed hosting and more. You can get complete website management services from reputable and experienced professionals, which removes a huge burden from your shoulders.
Some of the key benefits of using these services
If you are looking for a UK web designer in Leeds, it is important to find a provider that has experience in all areas of website management. No matter what your needs – whether you are looking for Leeds web design, premium shared hosting services, or CMS managed hosting – an experienced provider can help. Some of the benefits you will be able to enjoy include:
These are just some of the key benefits that come with our Wordpress Management Plans. Overall, you will benefit from far greater peace of mind, a higher level of efficiency, and the reassurance that experienced professionals are dealing with your site.
Anyone who has their own website will be aware that some of its pages will be more popular than others, and it's possible to harness this knowledge in order to convert your visitors to sales. It's surprising how few people do this, and yet it is quite simple to make a few optimising changes which could improve the effectiveness of your website dramatically.
Generally speaking, the four most visited web pages on any site are:
Each of these pages can be effectively optimised to enhance your SEO and CRO, and the good news is that the principles can be applied to any page, so it it turns out that your most popular web pages are none of the above, you can still use this information to improve your own site.
Optimisation Tips For Any Page
There are two key questions which you must ask about every page on your website:
1. What are my users looking for?
2. What are my goals for my users?
It's vital to remember that your focus must be on your users. Why are they visiting your site? Here are some other questions you should be asking:
When it comes to optimising your most popular pages, here are some top tips:
About Us Page
Contact Details Page
You can make your most popular pages work for you by following the above tips and encouraging your users to take action. No matter what niche your website is in, with the right web design and the right optimisation your users can be more engaged than ever.
Get in touch with us today to find out more about how we can help you make the most of your most popular pages.
A website serves as a window to your business. It is an important tool that helps facilitate the growth of the business using various online marketing channels that are available on the internet.
Building a website for a business doesn’t, however, guarantee growth or success especially if certain errors are committed during the design of the web pages. It is, therefore, necessary to avoid these costly mistakes if the desired outcome of increased patronage is to be realised.
Failure to Use Responsive Layout
Perhaps the most common web design mistake that impacts businesses is the failure of the websites to be accessible across all devices. Website responsiveness is a basic feature that should be exhibited by any business website because the dynamics of internet access are gradually tilting in favour of mobile users. With the number of internet users accessing web content via mobile phones on the increase, it is suicidal for a business’ website to be poorly displayed on mobile screens. Google now favours mobile friendly websites over others in it's rankings.
Using Images that Reduce Loading Speed
The loading speed of a website can make or break the business in terms of conversion rate because it determines the reception the website receives from web users. Loading speed is a website property most web users do not joke with, and many will abandon a website if its pages are just too slow to load.
Now while pictures play a role in increasing a website’s appeal, it should never be used at the expense of the website’s loading speed. Thus, it is important to find a right balance that maintains the visual appeal of the website but doesn’t affect its loading speed.
Poorly Designed Navigation
A website’s navigation is a key component that facilitates accessibility. If the navigation mechanism on a website is flawed and dysfunctional, it is guaranteed to dissuade web users from visiting other pages on the site. Whether it is a defect in the top navigation bar, the side navigation bar, or even the drop-down menus, it is certain to ruin the conversion rate of the website regardless of the site’s visual appeal.
Though this mistake isn’t common, it can be a huge blow to the prospect of a business especially if the text make up a large proportion of the website’s content. This error can either be as a result of nonchalance or excessive creativity; regardless, no text-fonts other than the widely accepted web-fonts should be applied when incorporating content into a website.
Absence or Obscurity of the Call to Action Button
This is an unfortunate mistake that can jeopardise the growth of a business since it directly affects the revenue generated by the website. It is vital that the call to action button on a website is placed at a conspicuous location on the page in order to avoid missing out on the gains derived from increased traffic to the website.
Discussing these mistakes with a web design company before hiring their services is very a smart move, and it ensures that one is able to compete for the patronage of web users.
After you’ve settled for the services of a web design company, the next step to take is defining the scope and requirements of the project.
A brief can be simply described as an important document that is written by a service recipient and delivered to the business providing the service. This document functions like an instruction manual that ensures that the consulting company performs its task in accordance with the customer’s requirement.
In web design, this is a vital part of the web building process because it doesn’t only discuss the brand of the customer, it also instructs the web designer on the tasks to undertake.
Whether you own a business in the UK and are hiring a web designer in Leeds, Manchester, Liverpool, or any other UK city, a brief must be created for your business before the web design process can truly begin.
With a simple brief, you can convey your vision, requirements, and even design ideas to the web design company without wasting too much time on unnecessary conversations. This is, however, only possible if certain contents are included in the brief, and the absence of these contents simply nullifies the validity of the document as a web design brief.
An Overview of the Project
The most important detail that must never be left out of a web design brief is a general description of the project being assigned to the web designer. Even if you choose to elaborate on the web design project in the document, you must first give an overview of the task you want to be accomplished.
For example, if you’re working with a web design company to build an appealing E-commerce website, it is wrong to omit such vital information in the opening texts of the brief. Not only should the web project be included in the overview, its niche and if possible other identical websites should also be added to paint a clear image for the web design company.
Specific Features and Components
While you can safely assume that your web design company is capable of building a website with the basic features that aid proper web functionality, it still shouldn’t stop you from including any feature you personally want in the brief.
Most web designers are esteemed professionals but it's important for the customer to articulate the features that are most important; only through a web design brief will they have access to such knowledge.
If you do not know how to describe the visual design you want for your website, then it is more efficient to include a sample website in the brief. This gives the web design company a template to work with when crafting the website and ensures that no error in design arises due to miscommunications.
A web design brief is critical to the creation of an internet masterpiece, and failure to properly craft one may be detrimental to the design process of a website.
Here are LS25 Web Design, we take steps to understand your brief ahead of the customer committing to us building their website as we believe that this ensures that, when we outline our proposal to the customer, it is accurate and results in no additional costs to the client further down the line (unless their requirements change of course).
If you have a web design project in mind and would like to submit your brief to us for us to provide you with a proposal, why not complete our short Web Design Project Scoping form and we'll get back to you with a quote.
1) Avoid clutter in design –
Clutter and overly creative design bring confusion to customers. Use simple two column layout, single line spacing and complementary color palettes which gives your design uncluttered look and enhance user experience.
2) Call for action
Your website should not only look attractive but also be able to introduce your product, highlight its features and drive people to request a demo. A good web design should satisfy the needs of its users. The users need to find the information they're looking for in your website with ease so you should define a clear purpose for your website. What is it that you do? How they benefit from what you offer? This information can convert those leads into sales.
3) Fresh content
Fresh ideas and good quality information should attract people to your website and keep them there. Better quality content will get you ranked higher in Google. Keep updating with fresh original content and give site users a reason to visit your site.
For more information about LS25 Web Design can help you, get in touch.
When it comes to eCommerce SEO there are many elements which need to be effectively analysed and tweaked continuously to achieve great results. Unlike simple brochure style websites, eCommerce sites make it much harder to achieve great SEO results. This quick guide is aimed at websites that need to generate increased traffic.
Importance of keywords
We are all familiar with the results pages on Google, and behind the scenes it is a complicated algorithm that decides who features at the top. One of the first things Google analyses are the keywords used on the website. A keyword is a word or phrase used within the text on your website page - it should sum up your product. The most commonly searched for keywords have a high search volume. If you are choosing keywords with a high search volume, then there is a chance there is also high competition for that word, making it difficult to rank highly on the results page.
How to find keywords
For your website home page you should take the time to research and include the best keywords for your business. Avoid stuffing them everywhere as this will lead to low search engine rankings due to poor relevancy. Google has a great free Adwords tool which will let you research and plan your keywords. The aim is to find keywords which are highly relevant, have a high number of monthly searches and benefit from low competition. We recommend finding roughly 3 or 4 keywords for each product page.
Any competitors that rank above you in search engine results are likely to be taking business away from you. This is because they have spent time on their SEO strategy and are implementing it well. There are a number of ways to check which keywords your main competitors are using. You should also take a look at their backlinks to see where they are coming from, as this is likely to be providing them with a good boost to their SEO.
Once you have your keywords it is important to implement them well within your website pages. A great place to give your page a boost is to name your product images and the page URL with the appropriate keywords.
Properly implemented keywords can give your eCommerce site a great boost. If you would like to discuss how we can increase your website traffic, please contact us.