Online shoppers have huge expectations from eCommerce stores. No matter the size of the business, every eCommerce store must offer some key features to engage shoppers and boost their conversions.
Here are 4 important features online shoppers expect from eCommerce websites. If your online store is lacking on any of these features, be sure to fix at the earliest to increase your traffic and boost your sales.
A blog is the easiest way to create content that allows you to reach out to your audience. Use your blog to publish information about your offerings, provide useful tips, share customer success stories and more.
Sure, your blog works as an indirect sales tool, but avoid pitching to your prospective customers. Focus on offering valuable information. This will draw visitors and customers. Blogs are a great way to build trust and credibility.
Email communication is an important part of any online business. You can keep your customers informed about new arrivals, latest blog posts or create interest in your new product/service.
However, you must have a list in place. Begin collecting emails to start with. Include a signup form across your website so users can engage with you easily.
The footer is a great place to add an email signup form. Likewise, add a call to action in the important pages. You can even add a popup to ask people to sign up.
Do not ignore mobile visitors.
The shopping experience on mobile devices must be as easy as the desktop experience. Ensure your website features a mobile responsive design. This way, each element of the website work perfectly on any device be it a mobile phone, tablet or a desktop.
At LS25 Web Design, every website we build is fully mobile responsive. Check out some of our recent builds in our portfolio.
Nothing beats video when you want to engage visitors and create interest in your products. Video is a trusted and tangible way to show showcase your products to your customers. It offers users a better idea of your product and feels authentic too.
What’s more, video is very engaging. A video can, in fact, keep your visitors on your page for longer. And the longer a visitor stays on your site, the better are the chances of conversions.
When you are building a small business website, be sure to include features that your users expect. Make these 4 elements a part of your eCommerce site and see your engagement rate improve, which is sure to improve your conversions too. Contact LS25 Web Design for high quality eCommerce websites.
If your website was built a few years ago, it’s important to ensure it fits the current design trends. Sometimes, you just have to give it a refresh. Adding a couple of design trends can ensure your site looks modern, cleaner and improves conversions.
Here are 4 brilliant ideas to give your website a quick makeover.
Bright and bold colours are trending. So don’t be afraid of using pinks, yellows, greens and blues. Opt for bright backgrounds to accentuate the foreground. Alternatively, you can use bright colours for buttons and other user interaction elements to draw in attention and create an emotional connection.
Gradients are another great way to brighten up your website and create maximum impact. A colour gradient over an image can create the perfect base to add some text or an impactful call to action.
Animated effects are a great way to engage website visitors. You can refresh your website by adding some video as well as animated effects. Moving objects capture instant attention and people would stop and watch the video to see what unfolds.
Begin by adding a video to your site. Be it a full-screen video at the top of a page or any specific part of your page, adding video is easy with a CMS website like WordPress.
You might be tempted to put everything on your page. However, when you make use of white space, it can transform your web design instantly.
An organised, clean page is easier to understand when compared to a cluttered and crowded page. Create a balance between elements like text and photo and space. This creates a distinct pattern that ensures users can move from one element to another.
Change the Header
This is an easy way to give your website a fresh look. There are many websites that offer royalty free stock images. Alternatively, you can hire a photographer to take some quality pictures. You could even hire someone to design a fresh, new header for your site.
The best part about these design elements is that they do not require a complete website redesign. You can change the header or colour of your website without investing in a redesign.
However, if you are looking for something more than a simple refresh, LS25 Web Design can help. Get in touch with us today to discuss your website redesign needs.
The titles and meta descriptions of your website pages play a critical role in improving your SEO ranking. The search engines look into your title tag to understand the topic of a page and its relevance to a search query. And a meta description helps you to get clicks from the user searching for information.
Tips for Optimising Meta Descriptions
Use keywords – Although meta descriptions don’t offer any SEO juice, you must understand that users will feel like clicking only when they see the words that are relevant to their query. Ensure that the meta description of each page on your site contains the respective target keyword.
Don’t worry about the length –
You get up to 320 characters for a meta description. However, Google’s search snippets are focused on pixels. So the ideal meta description may range between 160 and 320 characters or 920 to 1849 pixels. So don’t worry about the ideal snippet length.
Avoid duplicating –
You may not be penalised for using duplicate meta descriptions. However, for best results, avoid duplicates. Your meta description is a sales pitch, so don’t take it for granted.
Use powerful language –
A dull piece of meta description may be an easy way out to get the job done, but it may not deliver the results you desire. A copy that excites users, creates an expectation or helps them visualise can make a huge difference to your traffic and conversions. Breathe life into your meta description by using exciting, colourful, emotional language.
Tips for Optimising Title Tags
Each page on your site and blog post must have a custom, unique title tag. The title tag is essentially a headline of your page. It tells the search engines and your visitors what your page is about.
Include your target keyword in the title tag. Do not go overboard. Keep it to one or a maximum of two keywords. After all, the title should not read seem like the work of a bot. If you don’t put efforts into creating the right title tag, your users may not take the effort of clicking your page.
With a WordPress website, optimising your title tags is a breeze. Simply install an SEO plugin like Yoast SEO and you are ready to optimise the title tag along with a variety of other SEO aspects of your page in a few moments.
Any SEO task may seem daunting and confusing especially if you are not an expert. However, you can certainly write high quality meta descriptions and titles even if you don’t know much about SEO. These tips should help you to write well-written meta descriptions and title tags.