Perhaps you’ve heard about the beautiful things that can be accomplished with WordPress and wish to incorporate the wholesome web building tool into your online project, or your “free website builder” query on Google finally lands you on the homepage of internet’s most popular web building platform.
A widely conveyed conjecture that is easily noticeable when an online exploration takes you to any webpage dedicated to WordPress is the construed belief that building a WordPress website is as easy as reciting the English alphabets. Many sites trumpeting this opinion basically see no reason for you to hire the services of a professional web designer when dealing with the installation and incorporation of a WordPress theme; and who can blame them, the do-it-yourself nature of WordPress’ functionality has the capability to transform every new website owner into a decent web designer.
A lingering question, however, remains: should a prospective online entrepreneur seek the expertise of a competent web designer after deciding to launch a WordPress site?
WordPress hasn’t just changed the website design industry, it has revolutionised the internet sphere in general by making available a medium that easily facilitates the conception and design of a website. There are many reasons why the renowned online web building company controls nearly 50% of the overall website market but perhaps the most evident is its ease of use.
But before you undertake the task of creating a WordPress site on your own, it may be wise to consider the pros of assigning the project to a competent professional that specialises in WordPress installation and design.
It leads to the design of a quality site
The difference between WordPress sites designed by professionals and those crafted by web owners is as contrasting as day and night. Not only is the visual aesthetic of a self-built site lacking, its functionality is usually flawed with plugin malfunctions very common with such a site.
Though the installation process of WordPress themes is straightforward and comprehensible, there are some steps or tasks that require the streamlined knowledge and expertise of a web designer. Whether you’re a business owner based in Leeds or an online entrepreneur in Manchester, it is more financially responsible to hire the services of a web design expert for a WordPress site because failing to do so may lead to the design of an inefficient web platform that becomes a complete waste of funds.
Quick identification of site malfunction
It is not uncommon for a WordPress site under construction to suddenly suffer a malfunction that hampers its display quality or its functionality. While a novice with zero knowledge about web design may struggle to identify the source of the problem, a professional web designer is guaranteed to not only identify the source but also rectify the malfunction.
This is possible because a web designer is able to dismantle the WordPress site and assess its composing elements with the aid of very complex programming languages that are definitely alien to a novice.
No matter where you reside in the UK, it is important that you seek the expertise of a web design company when embarking on a WordPress project. Choosing to undertake the task on your own may bring about larger costs when the site eventually fails.
Year after year, the web design world opens the eyes of the online community to new innovations in the field of website creation that help facilitate the continuous transformation and also improve the internet experience of the numerous web users.
Web design is perhaps one of the most unstable occupations based on the constant modifications that are experienced on a daily basis. There is basically no web design skill, website feature, or web building tool that can lay claim to being the pinnacle of website innovation simply because new modifications to these impressive concepts are always launched on a consistent basis.
2017 has been no different with regards to the continuous influx of brilliant web design alterations that help refine the process of browsing the internet. While many of the web design trends unleashed this year have been applied to improve the functionality of websites, some have helped upgrade both the style and the visual appeal of target platforms.
There have been a lot of website transformations piloted by ground-breaking changes in the web domain; the few, however, described below are the most conspicuous of the innovative modifications in 2017.
Text Enhancing Design
The importance of original and coherent content to the success of an internet platform cannot be overstated. Not only does it provide web users with valuable resources for their search engine queries, it also boosts the website’s ranking spot on the search engine’s result page.
Since website texts have become a valuable component of a website that affects its commerciality, the apt display of these texts have become a task many website designers have chosen to undertake in order to provide their clients with readable websites.
Website typography, in 2017, has been further enhanced with the rising use of large fonts that help eliminate strained view. Many web designers have also become colour-conscious when choosing a theme for a web project. With the right blend of non-distractive colours, they are able to create websites that are not just aesthetic but also readable.
More of Scalable Vector Graphics
With many web designers and web users already accustomed to conventional image formats like JPG, GIF, and PNG, it is no surprise that some are less enthused with the infusion of a new format to the family of image types. But no matter how hard people fight it, innovation always triumphs; so it isn’t shocking that SVG images have become a common feature in 2017.
Many web design companies in the UK, have adopted this new format for their website building tasks simply because its display across all viewing devices is both crisp and consistent.
The Rise of the Bots
It is not uncommon for websites, particularly those built with the aid of online web builders like WordPress, to have bots and plugins infused into the pages. These technical elements play very important roles in not just marshalling the webpages of the sites but also finding and rectifying errors that may occur due to flaws in the admin or user interfaces.
2017 has, indeed, been a vital year for the resurgence of professional web designers with the innovative developments proving that the profession is far from finished.
Social media can be time consuming, difficult to learn and frustrating, but it can also massively boost your eCommerce by driving people to your business through a new channel. There are challenges to embarking on a social media campaign, but the benefits will massively outweigh these challenges. Here we explore how social media can help your eCommerce:
Create a following
Creating a following by showing off your cool and quirky products online will allow you to build business where there was none before. Many startups are able to attract significant attention very quickly by simply sharing interesting content, videos and images on their social media page. Remember that in your industry you are the expert and there are people who will be interested in hearing what you have to say and seeing what you are able to do.
Reach new people
By tapping into social media you will be able to reach a new market of people who may not necessarily have engaged with you otherwise. In today’s society you will find people who look for everything from plumbers to products by heading to Facebook instead of heading to search engines. Without a social media presence you will be missing any opportunity to engage with these people and get their business.
Target the right people
Social media channels know everything about individuals and this enables you to target promotions highly effectively. By targeting the right people, you will enable yourself to save money on promotions and attract more custom to your business. You can even use this marketing channel to directly target the followers of a competitor and convince them to try your product or service instead.
Showcase the cool bits
Instagram and other image sharing channels simply allow you to showcase the cool things that your business is doing. Whether you’ve made something cool, created an innovative solution or helped a company achieve a goal, showing off and shouting about this will help your other customers to keep abreast of your successes. As they follow your progress they will be more likely to return to buy from you. One of the biggest failures of companies is not telling people about their successes. Don’t make this mistake and use social media to shout about yours!
For more social media and eCommerce solutions, get in touch with us here at LS25 Web Design today.
When it comes to your online brand, there are some simple steps you can take to create an impactful, effective brand that resonates with your target audience and helps you to achieve your digital marketing goals. You online brand should flow seamlessly into your offline brand, so that, at every potential touch point, your customers receive a consistent experience.
Below we’ve highlighted our top tips for creating an effective online brand:
1. Understand your customer
The key way for your brand to be effective is for you to truly understand the customer you’re marketing your product or service to. Especially online, spending time to clarify the channels and platforms your target customers most regularly frequent is the key way you can capture the interest of the right people with your brand.
2. Be consistent
Once you have clarified exactly which channels you want to reach your customers on, you need to ensure your brand is consistent across every channel you use. From your logo to the bio line you use to define your brand, your online presence must be consistent so that your audience associate your company with your branding.
3. Be authentic
Your brand should be unique to your tone of voice and brand personality and, if you want to sell your product or service effectively, should also offer your customers something unique they can’t get elsewhere. Be authentic to the things you claim to be, across all online communications, from your website to your customer responses on social media.
4. Be real
One challenge with online marketing is that it involves several screens across several devices and very little human interaction. Make your online brand as approachable as possible by responding to your customers quickly when they engage with you and use humour and emotion to highlight the brand personality you want to promote. Your website design plays a key part in this - you need a responsive, easy to navigate site that allows your customers to interact with you.
If you’re looking for support in creating an effective online brand that flows across all channels you use, including your website, speak to LS25 Web Design today. We're dedicated to using our expertise to help our customers reach their target customer in the busy online space, so that they can achieve their online marketing goals.