With so many sites on the Internet these days, gaining customer attention is all the more difficult. Statistics indicate that the average visitor spends just a few seconds on a website until they find a site that’s worth a detailed look.
So what is it that makes these sites stand out from the crowd? Understanding what customers expect goes a long way in improving the conversion rate on your website.
Information About Your Organisation
Let’s say you are in the catering business. There are so many catering companies vying for a share of the pie on the Internet. Visitors want to know more about your company before making a decision.
Your homepage should satisfy their curiosity about your journey so far, your present team, your area of operation (business catering, wedding catering, informal gatherings and so on) along with major milestones.
When you provide authentic information, your credibility increases and so does your SERP rankings.
Another important thing that visitors would like to know is how proficient you are. Considering the above example, provide details such as how many guests you can handle efficiently, how diverse a menu you can offer, the competence of your team or any other value-added services you provide.
Share just enough information to arouse curiosity and add a call to action so that customers actually contact you for a more detailed discussion.
Your Contact Information
This is a no-brainer but surprisingly many companies don’t pay much attention to the contact details. A one-line address or a simple toll-free number is hardly enough to add credibility.
Your website should include information such as your complete address, exact location (customers often opt for a business located nearby), telephone numbers and email address. Include a map to make it easier for online customers to identify your exact location before they make that call.
Comprehensive contact details add to the authenticity of your company.
Reputation plays a significant role in how customers perceive you. Your website should have showcase customer feedback and authentic recommendations that will convince prospective customers into choosing your business over others.
Other things you can do to provide social proof include a list of companies you do business with, references from existing customers or accreditations and recognitions such as awards.
When customers share personal information such as contact details or phone numbers, they would naturally want to know how safe your site it. This is especially true of eCommerce stores.
It is imperative that your site is SSL certified. Your URL should be preceded by HTTPS instead of just HTTP. The additional ‘S’ indicates you have invested in SSL (Secure Socket Layer) certification to provide absolute security to your customers.
HTTPS or Hyper Text Transfer Protocol Secure is the latest endeavour by Google to make the Internet a more secure place. Previously, standard URLs had only HTTP without the ‘S’. Nowadays, however, it is important for all URLs to have the ‘S’ added to them.
So what is HTTPS and why is it so important to your business? Let’s take a look.
All about Cyber Security
HTTP is the protocol through which data is transmitted between your website and a user’s browser. Many users have been duped by hackers who have managed to gain unauthorised access to such data during the transmission process through HTTP.
That’s where an SSL certificate comes handy. It prevents such malicious activities and protects your users’ private and confidential information.
The ‘S’ at the end of HTTPS indicates that your website is SSL certified and ‘Secure’.
What is SSL?
SSL is short for Secure Socket Layer. It is a universal encryption protocol used during the transmission of data from the browser to the hosting server of your website. The SSL protocol uses an asymmetrical Public Key Infrastructure (PKI) system to ensure complete security for your website.
The PKI system uses two ‘keys’ to encrypt the data being transmitted. One is the private key that is safely installed into your server and is known only to you. The other is the public key that you may circulate to those who need to decrypt information from your site with your permission.
How to Get your Website SSL Certified?
For SSL Certification, you will have to purchase an SSL Certificate and install it in your hosting server. Once the connection is initiated, all traffic through the web between your server and the browser is totally secure.
After the certificate is successfully installed, the URL of your website will display HTTPS instead of just HTTP. Apart from the ‘S’, a padlock is displayed beside the URL of your site, indicating it is SSL certified.
Why do you Need SSL Certification?
The prime benefit of SSL Certification is that it gives your website credibility and makes it trustworthy. When visitors see HTTPS on your URL along with the padlock, they are sure about your authenticity. You are likely to see a rise in traffic to your site once it is SSL Certified.
Second, with SSL Certification you provide the best security to your visitors. This is all the more important if you are running an e-commerce site where buyers share critical information like credit card details.
What’s more, with rising traffic, your SEO rankings are sure to improve giving a further boost to your online business.
Whether you already have a stunning website or on your way to building one, you want to make sure people can find you. And, that’s a tough task. The web is an endless pit with a gazillion websites floating on every topic.
If you don’t have the budget to promote your website aggressively, there are several ways to reach new visitors without pinching your pockets. Here are some ways to advertise your website. Of course, do take note that these techniques require a lot of time and effort if you want to reap rich dividends.
Invest in SEO
Most people look to Google to find what they’re looking for. In fact, 90% of all online searches begin right there. When you want to be found on Google, SEO is the way to go. Here are some things you can do to optimise your website:
Promote on Social Media
Be sure to have a presence on at least one of the many social media channels. No matter which platform you choose, ensure you are active and be sure to publish content to your channel on a regular basis. Here are some things you can do:
This is a wonderful way to get some traction to your website. A listing on Google Local Business can bring some high quality traffic to your site. You can list on the local section of Yahoo and Bing too.
Influencer marketing is a huge thing today. Identify and connect with some of the most popular social media influencers and get them to promote your business in one of the following ways:
Creating a business website is only the first step. There are several things you must do to ensure your audiences can find you. Without an audience, your website won’t get any traffic. Whether you are looking to build a new website or need help with SEO, LS25 Web Design can help. Contact us today for more information.
The holiday season is a time for celebration. For customers as well as for businesses. This is the time when an average retailer’s sales explode. The months of November with Black Friday upon us and December contribute to nearly half the annual sales.
So is your business website ready to make the most of this holiday season? If not, the following marketing tips can help.
Coupons can boost your sales by up to 40%. So what sort of coupon must you offer?
Your coupon must not cut into your profit margin. So craft a coupon that will attract customers and share it as much as you like on social media, via email campaigns or even offer printed coupons in shopping bags or even by post.
Be sure to create a separate coupon code for each media. So for email, use a code like EMAIL20 and a separate coupon for social media such as SOCIAL20.
Create an Email Campaign
Email marketing is a highly effective marketing method. Given that social media can have a limited reach to your target audience, email marketing ensures your customers see and open your message whenever they like.
To keep things easy, consider automating your emails by scheduling a set of emails to go out through the holiday period. You can even promote your coupons, holiday guides, or other special promotions via your email campaigns.
Create a Special Offer
This is a great time to introduce a special offer to your website visitors. Be sure to think of something that will improve your conversions. There are a number of options you could consider:
Offer a Small Gift to Motivate Customers to Purchase
You could simply offer a freebie to all your customers to inspire a purchase. There’s nothing better than a freebie when you want to inspire a purchase. You could offer any of the following:
Try these four tips to promote your website this holiday season. We are sure these tips will work wonders for your conversions and revenue. Do give them a try and let us know how it went.
Need a new website? Get in touch with us today for a free chat.
Contact us during November or December and quote "Seasons Greetings" so that we know that you have read this article and we will give you 10% off your web design fees.