Consider these statistics: 80% of internet users own a smartphone, Almost 50 % of consumers start mobile research via a search engine and 57% of mobile users say they wouldn't recommend a business with a badly-designed mobile site. There is no doubt that if you haven't optimised your web design for mobile, then it's something that needs to be done in 2018. Below we discuss four simple steps to enhance your SEO strategy for mobile.
1. Optimise your page speeds
There is nothing more frustrating than opening a page on your mobile and waiting ages for it to load. Most people tend to "walk away", leaving an opening for your competitors (with a better mobile-friendly website!) According to a piece of research from QuBit, online retailers have lost around £1 billion in global sales because of slow loading pages. Not only that, Google uses user experience as a ranking factor for your position in their search engines, and a slow loading website isn't giving your users a great experience. By improving your speed, you not only improve your rankings but also your consumer experience which will impact your conversion rates. Google has a great tool that can help test your page load speeds called "Page Speed Insights".
2. Optimise your content
Not only does your web design need to be mobile-user friendly, but your content too. We know that when it comes to effective SEO, content is king, and it's no different here. You just need to ensure it's optimised for a mobile device. Some effective ways to do this include:
- Eliminate your flash content as they aren't compatible with mobile devices, so they won't show to a mobile user.
- Reduce the size of images. Mobiles don't offer a similar resolution as a desktop screen, so any images which are high resolution will be resized to fit a mobile screen which could affect the quality of the pictures. Optimise images on your website by resizing them appropriately.
3. Create an effective mobile landing page
Mobile landing pages need to be minimalist and include a strong CTA that's near the top of the page to grab attention instantly. This could be a “call”, "subscribe" or "download now" button. Your CTAs for landing pages must include phrases that real humans will actually use. Rather than attempting to describe your business in a two-word phrase, instead use natural phrases such as “where’s the nearest restaurant.” This will keep your searches tailored to a more conversational level. Think like a human - not like a bot.
Overall, mobile continues to grow at a fast pace, and Google will always continue to make changes to optimise the search mobile experience. It's imperative you ensure your mobile site is optimised and provides your users with the best experience possible. If you're ready to update your web design or mobile SEO strategy, then get in touch today.
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Search engine optimisation is one of the keys to website and overall business success. Most marketers know that high levels of organic traffic to your website from those looking for your product or service is a vital component of a great marketing strategy.
Often, the thing which stands in the way of great SEO is being able to keep abreast of the changing search engine algorithms. Because of the constant developments within all popular search engines, there are many old techniques which are now ineffective.
1) Keyword stuffing
In the past, when SEO was in its infancy, search engines like Google would rank websites highly if they placed an important keyword regularly within the text. This meant that over time, web pages with poor content and no relevancy would be highly ranked. Today, Google and other search engines have developed techniques which look out for this and so it will result in poorly ranked pages. Instead, you should keep content relevant and detailed.
2) Ignoring metadata and content
When you build a website, it is easy to write the metadata and content once, then forget all about it. What could rank you highly at the start could result in lower prominence a few months later. SEO is constantly evolving - it is not a one-off task. Ensure content is updated regularly and quality links are established, as this will improve the quality of your website in both the opinions of search engines and potential customers.
3) Ineffective links
Establishing links is one of the main SEO strategies used by many companies. Many people aim to establish as many links as possible to their content from other websites. The aim is to show search engines that the content is trustworthy and reliable. Many people try to establish as many links as possible, but in reality, it is quality links which search engines look for over quantity. You should try to establish a great link on a highly relevant and trusted website than multiple links to many poor websites.
As experienced website designers and SEO professionals, we are able to both build your website and ensure you have an ever-increasing flow of traffic. To find out how we can help you, please contact us.
Guaranteeing the security for your website is perhaps one task you want resolved before opening your web platform’s virtual doors to the rest of the internet community. While the security of a website doesn’t directly affect its functionality and performance, it does play a very important role in facilitating credible connectivity with prospective web visitors that wish to browse through pages on the website.
If you’re conversant with the workings of the internet and the mechanism of data transfer from a computer to a server and back to the computer, you will know that the default arrangement gives much room for outside interference during an attempted connection between the computer and the server.
In layman’s terms, when you access a website that isn’t protected by a security measure, your activities on the site are usually visible to any computer that exists between yours and the server hosting the website. This gives the owners of such computers a front row observation sit to every activity that you conduct on the website.
Though this was a lingering flaw during the humble beginnings of the internet, it is safe to say that it is no longer a glaring problem thanks to several innovative creations, one of which is widely being applied on numerous internet platforms.
Secure Sockets Layer (also known as SSL) is the basic mechanism that facilitates secure connection between two entities on the internet, most commonly a server and a computer. Though the description of SSL’s function is quite concise, the manner of its execution is more elaborate.
When data is transferred between a computer and a server hosting a website with SSL certification, the connection between the entities involved isn’t literally secured…it is actually encrypted.
What this basically means is that outside entities aren’t able to understand the data being exchanged between the computer and the server simply because it has been encrypted.
Why use an SSL certificate?
Perhaps, one can say that the most apparent use of an SSL certificate is to give internet users peace of mind when they visit a website. With growing concerns about the increase in malicious activities on the internet sphere, the presence of the SSL symbol (a padlock on the browser’s tab) on a web page gives it both the validation and authentication that most web users need before executing any web transaction in a site.
With SSL capable of encrypting very sensitive user information like credit card details and login details, it has become the standard security tool for E-commerce platforms and retail blogs.
The other key advantage of using an SSL certificate these days is that search engines such as Google will rank your website higher if it is secure than if you do not use and SSL certificate.
Limitations of SSL
The main drawback of an SSL certificate isn’t actually due to its functionality but the ease of its issuance. With almost anybody able to apply and receive an SSL certificate, it can become very difficult to tell between a genuine and a frivolous website.
No matter how effective the encryption tool is, it is basically useless if the secured site you’re submitting your data to is also fraudulent.
An SSL certificate remains the most impactful innovation in regards to website security and internet safety, and even with its obvious flaws, it is the major sure-fire way to protect the data of your users from external influence.
Contact us today if you would like to find out more about how to make your website more secure.