Your website design can make or break your business goals.
It’s not just about how your website looks. At LS25 Web Design, we believe impressing the users is not just about aesthetics. In addition to looking good, your website must be easy to use and highly functional.
You have just about 5 seconds to create the right impression on your visitors. If you don’t make the most of this time, they will leave.
If you have been thinking of building a website for your business, you perhaps already know what to do. But what about things you must not do?
In this guide, we discuss 3 web design mistakes to avoid.
Your Website is not mobile-friendly
A mobile-friendly website is a deal breaker.
In fact, mobile-friendliness is an important ranking signal for Google’s mobile search.
If your website does not work well on smartphones, users can feel your business does not care. A poor mobile experience can alienate your customers and they may stop engaging with your company.
So if your website is not mobile responsive, you are not making the most of your website traffic. You may end up losing a lot of your visitors.
Your Website Takes a Long Time to Load
Online users want instant gratification. They don’t like waiting.
The “back” button on the browser puts your users in power. If your users have to wait too long, they will simply move back to the search results to find another website that can offer them a better experience.
Ideally, your website should not take more than 3 seconds.
The slower your website, the higher your website’s bounce rate (the % of visitors who leave your website without navigating to another page on your website).
So if your website is slow, you may have a hard time converting visitors into customers.
Your Contact Information is Difficult to Find
Once on your website’s homepage, a majority of your visitors will look for your company’s contact information. What’s more, less than half of your visitors will leave your site if they can’t find contact information.
At the end of the day, the goal is to have your visitors contact you. And if they cannot find your email, phone number, address or other forms of contact. You’ve just lost a prospect.
Avoid these Common Website Design Mistakes
Your website is not just your calling card online. It’s your sales rep and a fantastic marketing tool. So if you are making any of these web design mistakes, you are wasting away valuable traffic.
Looking to build a new website for your small business? Looking to redesign your website? LS25 Web Design, based in Leeds, can build you a new website at competitive prices. Contact us today for a free quote.