When you think of branding, the Nike swoosh and the red of Coca Cola jump to mind and can be intimidating to small businesses. The level of investment that has gone into these brands is huge, but branding can be very simple as long as you avoid these common mistakes.
Underestimating the power of branding
A brand is hugely valuable on every level and should not be underestimated. A brand makes you recognisable and gives you an identity that can be approved by customers. Underestimating branding results in a weak brand being developed.
Failing to establish branding guidelines
No matter how good your brand is, if you don't establish guidelines for use then the branding will go wrong. When designing your branding you need to establish guidelines so that colours, tag lines and the voice of the brand are not meddled with.
One of the most important elements of branding is in keeping it simple. Learn a lesson from Coca Cola and use a simple design that can last for more than 127 years of service. You should build a brand that is clear and easy to understand so that it never needs changing.
Being too vague with your branding
While branding needs to be universal to your products it should not be vague. Remember that branding also needs to represent what you offer. For example, your logo could mimic a product or service to show what you actually do.
Changing branding poorly
When you change your brand to update the look it is essential that you do it correctly. The most common mistake that small businesses make is to rebrand completely, which loses their original customers by doing so. When making a change to your imagery you need to clearly educate your customers on how and why you are doing so to ensure they can still recognise your business.
Going it alone
While you can develop successful branding on your own, it is far more sensible to use the experts to help you to get it right first time. Using professional graphic design will help you develop a successful brand and using search engine optimisation professionals will help you to position your brand in the market properly. Don't make the mistake of going it alone to the detriment of your brand.
Get in touch with LS25 Web Design today! We can help you to get your branding going in the right direction.