SEO is all about getting even the smallest detail right. One such detail that’s usually ignored is the choice of web host. Normally, it comes last in the list of priorities when people build a website.
The sort of hosting service you use can play a big role in your search engine rankings. The sort of impact depends on the size of the website and the traffic level. However, your hosting will either damage or support your ranking. Of course, you want a host that helps with your SEO efforts.
Let’s take a look at how your host can affect your SEO rankings.
Website Speed Affects SEO
The quicker your website loads, the better it will rank in the search engines. A fast loading website won’t suffice when you want to take your site to #1 rank. Of course, if you already put in place some solid offsite and onsite SEO, and boost the site speed, you will see your site climbing up the ranks. If your host is slow, even an otherwise fast website will take time to load. So choose a web host that offers a high benchmark of performance.
Data Loss Affects Rankings
We don’t want to think about disaster. But there’s a chance that disaster might strike your website. It could be in the form of a website hack, a problem at the host’s data-center or data loss from your website.
You must have a backup system of some sort to keep your site and rankings protected. A good host will put in place a backup system that helps you to recover your website should disaster strike in the above mentioned ways.
Ensure that your host offers automated backup or at the very least install a third-party plugin.
Uptime Makes a Difference
No host would be able to guarantee 100% uptime. The better the host, higher is the uptime of your website. If you are seeing extremely high downtime, it’s time to move to a more reliable host.
When your site is down a lot, it can have a negative impact on the user experience. When your website is down every time someone tries to view it, they won’t come back. This would affect your bounce rate and CTR in the search engines.
Choose a host that offers high uptime. Ask for some sort of a guarantee.
At LS25 Web Hosting, we have built a reputation for offering high uptime, reliable service and ultra-fast hosting. Whether it's our great Shared Hosting offerings or our all powerful Managed WordPress plans that you go for, you will be sure to be more than satisfied. Get in touch with us today to experience the difference we can make to your website’s SEO