A website serves as a window to your business. It is an important tool that helps facilitate the growth of the business using various online marketing channels that are available on the internet.
Building a website for a business doesn’t, however, guarantee growth or success especially if certain errors are committed during the design of the web pages. It is, therefore, necessary to avoid these costly mistakes if the desired outcome of increased patronage is to be realised.
Failure to Use Responsive Layout
Perhaps the most common web design mistake that impacts businesses is the failure of the websites to be accessible across all devices. Website responsiveness is a basic feature that should be exhibited by any business website because the dynamics of internet access are gradually tilting in favour of mobile users. With the number of internet users accessing web content via mobile phones on the increase, it is suicidal for a business’ website to be poorly displayed on mobile screens. Google now favours mobile friendly websites over others in it's rankings.
Using Images that Reduce Loading Speed
The loading speed of a website can make or break the business in terms of conversion rate because it determines the reception the website receives from web users. Loading speed is a website property most web users do not joke with, and many will abandon a website if its pages are just too slow to load.
Now while pictures play a role in increasing a website’s appeal, it should never be used at the expense of the website’s loading speed. Thus, it is important to find a right balance that maintains the visual appeal of the website but doesn’t affect its loading speed.
Poorly Designed Navigation
A website’s navigation is a key component that facilitates accessibility. If the navigation mechanism on a website is flawed and dysfunctional, it is guaranteed to dissuade web users from visiting other pages on the site. Whether it is a defect in the top navigation bar, the side navigation bar, or even the drop-down menus, it is certain to ruin the conversion rate of the website regardless of the site’s visual appeal.
Though this mistake isn’t common, it can be a huge blow to the prospect of a business especially if the text make up a large proportion of the website’s content. This error can either be as a result of nonchalance or excessive creativity; regardless, no text-fonts other than the widely accepted web-fonts should be applied when incorporating content into a website.
Absence or Obscurity of the Call to Action Button
This is an unfortunate mistake that can jeopardise the growth of a business since it directly affects the revenue generated by the website. It is vital that the call to action button on a website is placed at a conspicuous location on the page in order to avoid missing out on the gains derived from increased traffic to the website.
Discussing these mistakes with a web design company before hiring their services is very a smart move, and it ensures that one is able to compete for the patronage of web users.