All companies, no matter what their niche, have logos. A good company logo can set you up for credibility, professionalism and the importance of being memorable and standing out. Many people think that designing a logo is easy, but it's actually much harder than people think. When designing a company logo, there are four important 'must-haves' that can't be ignored:
1. Unique design
With millions of logos out there, it's important that yours is unique and clever. The logo can't look too similar to another company's logo, otherwise you won't stand out. But the design also can't be random. It has to fit with what your company does and provides, so that it sends a clear, immediate message about who you are. Remember, it must fit with your overall branding.
2. The right colours
The colours you use on your logo will become consistently the colours you use in all your branding. Think websites, posters, adverts... Choosing the right colours is not as simple a process as it might seem, as all colours have different implications in marketing (also view our previous article on The psychology of colour in web design). You'll need to make sure your chosen colours represent your business accurately and positively.
Choose a selection of famous brands and look at how their logos have evolved over time. From McDonald's to Apple and Nike, many brands have taken their more complicated logo designs and simplified them time and time again. This is not without reason or research. A simple logo is easier to process and easier to remember, so simplicity is more important than you may think.
4. The right font
There's a whole archive of fonts out there. Fancy fonts, simple fonts, decorative fonts - the list is endless. You'll need a font that represents your business. For example, a company offering legal advice and a company that builds children's toys are likely to require a very different type of text. The perfect font will convey you just as well as any imagery.
With all of the above to consider, logo design may seem quite daunting. It doesn't have to. Get in touch with LS25 Web Design today and speak to one of our talented graphic designers.