There are a number of good reasons why you should start a blog for your business as part of your digital marketing strategy.
So why does it boost your digital marketing strategy?
Search Engine Optimisation
The first is SEO. Search Engine Optimisation is crucial if you want your business website to show up in a web search before your competitors and it is a key part of a business's digital marketing strategy. A blog allows you to include more product or service-relevant keywords in your content, gives you the ability to create external links and lets you add more pages to your website. All of which will improve your website's position in Google's search rankings. Higher rankings bring more visitors to your website and, over time, can lead to more sales.
Drives Traffic to your Website
The second reason you should be using a blog as a part of your digital marketing strategy is closely related to the first, that is it drives traffic to your website. If your blog has great content that people love to read then your website visitors will keep coming back for more. And once your blog has built up a loyal readership, it's just a short step to link them from your blog to your product or service pages.
Tells your digital marketing story
Thirdly, a blog humanises your brand. People like to see who is behind a company. They like to know the story behind the brand and who is running the business. Despite the Internet being an overwhelmingly digital marketplace, users who visit your website like to know they are dealing with real people. Blogging provides the human element of your online presence.
Helps you to grow your audience
Reason number four is that blogging is a great launching point for your social media. Twitter, Facebook and more are ideal for finding your audience and building your online reach, but you don't want to be posting sales pitches and product promos all of the time. If you have a regular blog then you will already have curated content that adds value to your online marketing efforts, and which you can easily publish across all of your social media platforms.
Thought leaders in your field
Last but not least, a blog will help you establish yourself and your brand as leaders in your field. It doesn't matter what you are offering, it's always a good thing to be seen as an expert in what you do. You can use your blog to share helpful content such as tutorials, how-to's, industry news etc., and when done right, your blog will help position you as a reliable and trusted source of information, leading to a boost in followers and traffic.
Ready to find out more about how to integrate a blog into your website? Speak to us at LS25 today.