Digital has completely transformed the way in which marketplaces work. Where a decade ago your shop was the core of your business, now your website is your shop front, with over 80% of people making online shopping part of their everyday life. As a result of this digital transformation, small businesses need to keep up to date with digital marketing trends to stay ahead of the game and to succeed. One easy way of doing this is by implementing an online marketing strategy.
This article outlines how key essentials of online marketing can be simply implemented but make a big difference to your business's ROI and success story.
Engaging web design
With over one billion websites currently registered, it is crucial that your website is cleverly designed to engage with your customers. Just as you would ensure a shop stands out and is carefully laid out, your website also requires similar thought processes. You really don’t have long to convince your customers that your website is where they need to be.
A well-designed website that has been built on an easy to manage and cost-effective CMS such as WordPress, affords small businesses great opportunities. What web design offers is the chance for you to not only communicate who you are as a company, but the style and tone of your website can be designed precisely to connect with a specific internet user; your customer.
Content, content, content
For a small business, any online marketing strategy would be hugely lacking without the insertion and upkeep of regular quality content. A carefully planned content marketing strategy can be critical for businesses today. From leveraging SEO rankings to providing social content and giving the ‘you’ in your business a voice, content marketing can heavily impact all strands of your online marketing. And the bonus? Writing and sharing content (in-house) via blogs can prove to be a very cost-effective solution indeed!
It must be remembered though, that every single piece of content should be written for a specific goal; this could be to focus on one set keyword, to share some news on social, or even to answer a specific question that your customers keep asking.
Social media is a very powerful online marketing tool. Not only can it be - when used well - extremely cheap, but it provides a unique space for SMEs to reach out to their local communities and customer bases and connect in a very human and very real way. This allows customers to not only engage with you on a deeper and more meaningful level (which will build brand loyalty and customer retention), but it also allows for a marketing channel with potentially huge reach.
So there you have it, three simple ways that online marketing can help your small business succeed.
At LS25 Web Design we offer complete online marketing implementation in the UK. From web design and web hosting to business phone solutions and business stationery design and print services, we can offer the full package.
If you are looking to give your company that much-needed boost, get in touch today. We would love to discuss how we could help your offering via some very simple and cost effective online marketing tactics.