Social media can be time consuming, difficult to learn and frustrating, but it can also massively boost your eCommerce by driving people to your business through a new channel. There are challenges to embarking on a social media campaign, but the benefits will massively outweigh these challenges. Here we explore how social media can help your eCommerce:
Create a following
Creating a following by showing off your cool and quirky products online will allow you to build business where there was none before. Many startups are able to attract significant attention very quickly by simply sharing interesting content, videos and images on their social media page. Remember that in your industry you are the expert and there are people who will be interested in hearing what you have to say and seeing what you are able to do.
Reach new people
By tapping into social media you will be able to reach a new market of people who may not necessarily have engaged with you otherwise. In today’s society you will find people who look for everything from plumbers to products by heading to Facebook instead of heading to search engines. Without a social media presence you will be missing any opportunity to engage with these people and get their business.
Target the right people
Social media channels know everything about individuals and this enables you to target promotions highly effectively. By targeting the right people, you will enable yourself to save money on promotions and attract more custom to your business. You can even use this marketing channel to directly target the followers of a competitor and convince them to try your product or service instead.
Showcase the cool bits
Instagram and other image sharing channels simply allow you to showcase the cool things that your business is doing. Whether you’ve made something cool, created an innovative solution or helped a company achieve a goal, showing off and shouting about this will help your other customers to keep abreast of your successes. As they follow your progress they will be more likely to return to buy from you. One of the biggest failures of companies is not telling people about their successes. Don’t make this mistake and use social media to shout about yours!
For more social media and eCommerce solutions, get in touch with us here at LS25 Web Design today.