You may have heard the saying “beauty is the eye of the beholder.” This expression can also be applied to your web design as well. What you perceive as beautiful may be unattractive to others. For some, usability matters more than design when it comes to developing a website. However, what most website designers fail to understand is that the balance between usability and design can lead to great user experience.
After all, a well-structured entry form will not offer good user experience if the colour palette is off. Therefore, instead of heavily focusing on web design or usability alone, you should take both aspects into account when building your website. This article will give you some tips on how to build a website that has great design and is user-friendly.
Understanding Website Usability
Website usability is user-centred design. This means that a website should be user-friendly and easy on the eye. Users should arrive at a website and instinctively know where to go from there, including how the navigation works and where to find the information that they are looking for.
Taking Loading Speed into Account
Creating Well-Organized Web Content
To have a usable and beautiful website, your web content needs to be well-structured. The content itself needs to be good, the text has to be readable, and everything needs to be organized. Users hate reading long, messy text that is also unorganized. Therefore, make sure that you make the text easy to understand and use the right words. Moreover, you need to consider using design techniques that can influence the visual perception of your content, including typography and colour.
Your fonts should be pleasant to look at, but more importantly, the font’s size should be used correctly. For example, your headlines should be the biggest while your CTA buttons should be of middle size. As for the colours, you need to pay close attention to the background colour and text colour. These two aspects need to be used in balance. The background should be lighter and the text should be darker. Having it the other way around will strain users’ eyes, making it harder for them to read your website.
Enhancing Your Web Form Design to Improve Usability
Your web form design is crucial to your website usability. When designing a web form, there are a number of components that you have to consider, including labels’ alignment, mandatory fields’ specification, errors’ notification, and input fields. For labels’ placement, there are three options: top alignment, left or right alignment, and inside the field position.
As you can see, usability and design go hand in hand. Unfortunately, there are still many usable websites with poor designs, and there are even more websites with beautiful visual yet low usability. By considering both usability and design, you can successfully design a strong website that can offer incredible user experience.
If you’re looking for a web design agency in Leeds to help you design your new site, get in touch with us today! We’re happy to help.