On-page SEO is the process of making a website search engine-friendly. On-page SEO, when done right, can improve your site’s rankings while bringing highly targeted traffic to your site. So how do you optimise the pages on your WordPress site? Let’s take a look.
Get the Technical Aspects Right
Your site’s code must be of high quality to ensure a smooth experience for visitors. For example, you need to ensure that you have correctly enabled the page to allow crawlers to index your website. When not coded correctly, your page remains un-indexed, which means you’ll not be visible on search engines.
One of the best ways to get your technical aspects right is to use the Yoast SEO plugin. When configured correctly, Yoast can help you effectively optimise your WordPress website.
Optimise the Page URL
Also known as a permalink, the URL is the address you see in your browser’s address bar. When you use targeted keywords in the URL, search results are more likely to pick up the page. The exact keyword is displayed in bold in search results.
It is also important to include the keyword within the first 3 to 5 words of the permalink. Search engine algorithms, especially Google, are programmed to give more weight to links that have keywords in the said limit.
Optimise Page Title
The title of a webpage tells search engines and visitors what the page is about. By including your keywords in the title, you increase the relevance of your page and improve the chances of search engine visibility.
For best results, include the title as part of the H1 heading as that’s where search engines look to find out if a page is relevant to a given search query. Keep the title within 55 characters so that a major portion of the title shows up in the search engine results.
Include ALT Tags for Images
By including your keyword in the ALT tag, caption and image file name, you increase the chances of your page being fetched for a given search query.
Optimise the Meta Description
Meta Description is the description that appears below the title in the search engine results pages (SERPS). It shouldn’t exceed 155 characters. The meta description helps search engine crawlers in understanding the purpose of a given page.
To be SEO-friendly, your meta description must be unique to the page, use active voice, include a call-to-action, and use the targeted keyword.
Write Great Content
Whether it is Google or readers, everyone wants informative content. Search engine algorithms gauge the relevance of your content – the more relevant the content, the higher the chances of a better ranking.
For best results, incorporate your keyword in the content a few times (around 1 to 3 times), keep the language and structure simple, keep the content easy to read and provide valuable information.
LS25 Web Design can help improve your online presence with our highly effective on-page SEO services. Get in touch today and we can have our SEO experts assist you to achieve the success that you're looking for.