When you search for something online, do you ever go past the first page of Google’s results?
Well, truth is, 75% of search users never go beyond the first page search results.
So if your business isn’t on the first page, you are invisible to a big chunk of your target customers. This means that you really cannot afford to rank on the 2nd, 3rd or any other page on the search results except the first.
Ranking on the first page, though, is certainly not easy. It’s not impossible, but it won’t happen in 3 or 6 months. You must be committed to SEO for the long-term and put in regular time and effort if you want to see even decent results.
Here are some strategies to help you rank on the first page of Google search.
Publish More Blogs than Your Competitors
Content plays a crucial role in your SEO campaign. After all, the more content you add to your site, the more opportunities you get to incorporate your keywords.
The more content that you write, the higher the chances you have of ranking on the first page of the search engines.
Why? Because the higher the number of pages you have indexed, the higher the traffic that your site sees.
When you want to outrank your competitors, you need to write more than they are.
And just about any content won’t do. Every blog you write must be original and deliver high value to your readers.
You must also emphasise on optimising the content, the headings and the meta descriptions. A powerful headline that’s optimised for the search intent can do wonders to your click-through rates (CTR), which can improve your rankings.
Target Long-Tail Keywords
Most of the searches on Google are for long-tail queries.
The best part is that ranking for long-tail keywords is easier. This means that you can rank for long-tail keywords without spending too much money or time.
The search volume could be lower, which means the competition is not high either. And the best part is that the conversion rates are very high for long-tail keywords.
This is a huge opportunity.
Get Reviewed in Round-up Posts
Looking for a simple yet effective way to boost your traffic?
Well, then this technique is the way to go. Instead of putting in huge efforts to rank yourself, you could feature yourself in articles/posts that are already featured on the top of the search engine results.
Users are always looking for a list of things. “The best SEO tools”, “best web design agencies in Leeds”, “top 100 movies to watch” and so on.
So have yourself featured by way of a review in a top ranking round-up article.
Ranking on the first page is difficult, but not impossible. You need a good SEO strategy and you also need to put in the work. If you don’t have the time for SEO, get in touch with LS25 Web Design today.
We can optimise your website, create high-quality blogs among other things to boost your rankings in search. Talk to us today!