You are publishing some great blog posts. However, that’s won’t help you grow your business. It is equally important to promote those blogs. Why limit yourself to sharing a link on Twitter and Facebook? Turn each blog post into a video to generate some solid traffic from YouTube. Check out the video we made of this blog post below. Read on or scroll straight to the video!
With more than 1.5 billion users actively using YouTube every month, YouTube is one effective social platform you can use to enhance your online presence.
How to Turn Your Blogs into Videos?
Studies suggest that more than 81% of businesses that use video marketing as part of their digital marketing strategy experience an improvement in sales.
Undoubtedly, video marketing can bring some tremendous results for your business. But as a small business owner, creating videos might be the last thing you might find the time for. It involves script-writing, recording, voice-overs and editing among other things. It’s a time-consuming process.
The good news is that you can use your blog posts to build your videos on. Here’s how:
Here are some tools that can help you in this process.
Use Microsoft PowerPoint
If you have no idea where to begin, the simplest way to turn your blog posts into videos is by creating a slideshow. You can easily convert that slideshow into a video. This is where Microsoft Powerpoint comes handy.
Simply build a presentation like you would normally. Add the text from your blog post into the slides as you see fit. Add pictures, animation and music.
Once your slideshow is done, go to File > Save and Send > and click on Create a Video.
Use Online Video Building Tools
You can create your video using online tools. Some popular online video building tools include Lumen5, Animoto, Biteable and Adobe Spark. These tools are easy to use and beginner-friendly.
Use Free Video Editors
Although a bit time-intensive, creating your video all by yourself is a highly effective way to promote your business. You get to customise the effects, add the content as you like, add your branding and more.
Many free video editing programmes are available today such as Lightworks, OpenShot, VideoPad and VSDC.
These ideas should come really handy in converting your blog posts into videos in no time. Be sure to embed the videos into your blogs. This gives your visitors the option to either read the text or watch the video.
Watch the video