When developing a new website, there's a lot to think about. From the overall feel of your new website, to the way in which it will function - before you even think about what imagery or content you're going to put in place there's a lot to plan for. Web design, graphic design and content go hand-in-hand when you're building a new website, but there can be something of a conundrum when it comes to considering how much of each you should include. Take a look at our top tips for how to use graphic design and written copy to help your website stand out.
Keep On Brand
Your graphic design and content should reflect your goals - if you're a funeral service provider, maybe cartoon-style graphics aren't the best fit. Think about what people will be looking for when they search for your site. Graphic design can be a good way of establishing the style and the environment you're trying to portray, but balance your graphics with informative, engaging copy that discusses what you do and why you do it.
If your website is aimed at a very technical or scientific market, it's likely that it will involve a great deal more text than a site on, say, shoes or beauty products. However, it's important that you don't take your subject matter as an excuse to write reams of text; it's better to balance keeping on brand with matching the needs of your visitors, who may not always be entirely aware of what you do or what your website is for. Focus on making your site bold, easy to understand and interesting to look at; while staying on brand with your message and goals. Don't forget to incorporate search engine optimisation as well, to make it even easier for your potential visitors to find out about your business.
Make your website stand out with beautiful design and eye-catching content. When it comes to headings or particularly important points you can combine your copy with stunning typography or professional logo design, to encourage people to delve even further into your website and find out more. Research what similar sites are doing and note how you would improve their content, or make their site more user-friendly, and use this as a basis for your new platform.