Today in the era of technology, companies are trying to provide more personalised experience to their customers or visitors to keep them engaged with the website. Thus, it is essential to building a website that offers personalised experiences to the visitors. To enhance the user experience, you must provide personalised service to the audience on your site to raise their interest. A personalised website can generate better results in terms of customer satisfaction. Present relevant content to your visitors so that they can feel the connection with the site or business. Remind your visitors where they left the last time to give a better experience.
There are several ways in which you can do it, some are listed below:
1) Display content according to the referral source
The referring location of a visitor can tell a lot about the things they are interested in. Use this feature to give your visitors what they want. Personalise their experience by tweaking message, image and content length for each referral source. Also, scale the personalisation strategy to other pages with good traffic. Customise the content according to its referral's location.
2) Offer user-friendly & personalised experience to the visitors
If a new visitor comes to your site and you do not have any details about them then you can use their IP address to get general details like location, country, device, etc. Thus, this feature can help you target people of different countries by building a page in their native language. For example, a German will be able to read the content in German and an American in English. Also, as per the device, the content will change the layout to enhance user experience.
3) Cater as per individual persona
Offer relevant content according to the buyer personas. Personalise your homepage and include several options according to the different services provided in different sectors. Utilise content, image and calls to action to specifically address the needs and interests of different personas. For example, if you have a variety of clothes in your store and you decide to build a different men and women section. In this case, women will go to the women section and men will lead to men section.
4) Content should be according to the lifecycle stage
Your web page should be personalised for each step in the lifecycle of user-experience on your website. People who are at different stages of the user-experience journey on your site should see different custom message and headline to highlight the process and content of the page. Visitors should see a welcome message with a brief about the site on the front page. Regular customers should see a custom welcome back message. Display suitable content for several groups of users on your site and tailor a personalised experience for them.
These four points will help you create a relationship with your users and more users will interact as well. Several additional features can be added to your profile like 'save for later' or 'add to wishlist' that can be an amazing way to keep regular interaction. Make the process of using your website easy for your customers.