eCommerce stores offer a wealth of opportunity, giving the chance to add an extra revenue stream to any business or to start a business from scratch. However, you can’t just stick products online and expect them to sell: you’ll need to ensure your pages are designed to convert. Here are some tips on how you can do this.
Make your product images awesome
It’s amazing how much of a difference good images can make. So many eCommerce stores just use stock photos because they’re usually free. By spending time ensuring your photos are original, high res and – importantly – that there are lots of them, you’re simply far more likely to make sales. Improve your images before doing anything else.
Write excellent product descriptions
Just as too many sites are lax with their photos, too many owners try to just copy and paste manufacturer descriptions. This won’t do. Ensure you provide as much information as you can about the product, and combine this with genuine sales psychology. If you provide more information than your competition and combine it with sales know-how, you’ll make more money.
In a world where most smartphones have better cameras than pro studios did twenty years ago, there’s simply no reason not to use videos on your eCommerce store. Even something like a simple product demonstration can make a huge difference to sales. Don’t believe us? Look at shopping channels, who base a whole business around product demonstrations!
If you can, offer free shipping
If you can offer free shipping, you should. It’s that simple. There’s a reason that every single main online retailer offers it, including Amazon. Remember, your aim is to take away any reason for the shoppers to abandon their shopping cart, and high delivery costs are one of the main causes for them doing exactly that. No, it won’t be possible for every business, but if you can do it, you should.
Get in touch
If you’d like to learn more about how to increase your eCommerce sales, get in touch with us today. We can help you grow your profits online.