Should you ever do so, then this person would view an entirely different place from how you would see it yourself. If they were then to buy your home, and if you returned a few months later for a look, you'd probably hardly recognise it. Both of you would have designed the home to your taste, to meet your needs.
How does this apply to websites?
The same principle can apply - and this can be a danger. If a business simply designs a web (or social media) presence to meet their needs, matched to how they believe their business should be seen, then this might not satisfy, or even interest, potential customers.
An initial problem with purely in-house web creation
The first possible outcome is a collaboration of design and content which simply tells the world what that business thinks it's good at. A step further: it might try to present what those involved are most proud of. This might bear little relevance to the specific needs or immediate wants of those who undertake online searches. The result is that potential custom can be lost, and almost always by accident rather than design.
Other potential missteps through self-creation
Each business uses jargon and has its own private language. Because those involved are so used to this, the danger is that it creeps into web content, and many potential visitors simply don't understand. Equally, the overall level of information, and how it's presented, can be beyond easy comprehension by many of those who might visit.
Also, through constant involvement in business, it's easy to take things for granted, and assume that others will know certain points about how a product, service or business operates. This can be compared to asking a local for directions when visiting a place for the first time. It's quite likely that their answer will be incomplete, because sub-consciously they already know how to get there, and may therefore miss out some key pieces of information!
Offering a practical solution
Partnering with a web design agency helps to identify and overcome such inadvertent revenue-losers. Taking the level of expertise and knowledge within a business, and then using 'outside eyes' to craft it into a presence that will best engage with potential customers, helps that business to maximise its online activities.
If you'd like to talk to our LS25 team about achieving this for your business, please contact us now.