Anyone who has their own website will be aware that some of its pages will be more popular than others, and it's possible to harness this knowledge in order to convert your visitors to sales. It's surprising how few people do this, and yet it is quite simple to make a few optimising changes which could improve the effectiveness of your website dramatically.
Generally speaking, the four most visited web pages on any site are:
Each of these pages can be effectively optimised to enhance your SEO and CRO, and the good news is that the principles can be applied to any page, so it it turns out that your most popular web pages are none of the above, you can still use this information to improve your own site.
Optimisation Tips For Any Page
There are two key questions which you must ask about every page on your website:
1. What are my users looking for?
2. What are my goals for my users?
It's vital to remember that your focus must be on your users. Why are they visiting your site? Here are some other questions you should be asking:
When it comes to optimising your most popular pages, here are some top tips:
About Us Page
Contact Details Page
You can make your most popular pages work for you by following the above tips and encouraging your users to take action. No matter what niche your website is in, with the right web design and the right optimisation your users can be more engaged than ever.
Get in touch with us today to find out more about how we can help you make the most of your most popular pages.