Every business owner realises that their website is an important part of their business. After all, the first contact your prospective customers have is with your website when they are looking for your services.
However, the web is evolving rapidly and your old site might not be keeping up with the times. Whether your website was developed a decade ago, you’re looking for a modern design or you want your website to be mobile friendly, a website redesign is not a small task. It calls for preparation.
Here’s a checklist that will help you prepare for your website redesign.
Analyse Your Goals
Every project should start with a goal in mind. The same holds true for your website redesign project. Evaluate your current site. Why do you want a redesign? Why is now the appropriate time for it?
Create a list of things you want from your new website.
Carry Out a Content Audit
Assess the current content on your site. Do you want to keep most of this content? How much of the content stays and how much of it will be discarded? What new content would you require?
Content helps with your rankings, branding and it even helps your visitors. So do not simply discard all your existing content. However, this is a good time to remove all the fluffy stuff.
As part of your content audit, analyse each page on the site to determine what will be removed and what will be kept.
Also bear in mind that a lot of your URLs are on the web – on emails, other sites and on social channels. When transferring to a new website, ensure that the current URLs are considered.
Create a New Sitemap
Now that the content audit is done, it’s time to create a new sitemap.
A sitemap is essentially a list of pages on your site. It will help you in visualizing what your new site would look like, where would all the content go in the redesign.
Identify Your Target Audience
This is an important step. After all, every element on your website – the website copy, the images, the navigation and the features – will depend on your target audience is.
A website aimed at doctors would be different from a website aimed at plumbers.
Take a deep look into your analytics to get an insight into your visitors. Identify where your visitors are coming from. For instance, if they are landing on your site from email, you want to create a high-impact landing page.
Assess Your Competition
A competitor analysis will help you to understand what your competitors are doing and how they are positioning themselves on the web. Analyse what you like and don’t like about your competitors’ sites. Of course, you don’t want to simply copy your competition.
Hire the Right Web Design Agency
Once you’ve prepared for your website redesign, it’s time to hire the right web design agency. At LS25 Web Design, we provide professional web design services across the UK at affordable prices. Get in touch with us today for a free website audit and consultation.