HTTPS or Hyper Text Transfer Protocol Secure is the latest endeavour by Google to make the Internet a more secure place. Previously, standard URLs had only HTTP without the ‘S’. Nowadays, however, it is important for all URLs to have the ‘S’ added to them.
So what is HTTPS and why is it so important to your business? Let’s take a look.
All about Cyber Security
HTTP is the protocol through which data is transmitted between your website and a user’s browser. Many users have been duped by hackers who have managed to gain unauthorised access to such data during the transmission process through HTTP.
That’s where an SSL certificate comes handy. It prevents such malicious activities and protects your users’ private and confidential information.
The ‘S’ at the end of HTTPS indicates that your website is SSL certified and ‘Secure’.
What is SSL?
SSL is short for Secure Socket Layer. It is a universal encryption protocol used during the transmission of data from the browser to the hosting server of your website. The SSL protocol uses an asymmetrical Public Key Infrastructure (PKI) system to ensure complete security for your website.
The PKI system uses two ‘keys’ to encrypt the data being transmitted. One is the private key that is safely installed into your server and is known only to you. The other is the public key that you may circulate to those who need to decrypt information from your site with your permission.
How to Get your Website SSL Certified?
For SSL Certification, you will have to purchase an SSL Certificate and install it in your hosting server. Once the connection is initiated, all traffic through the web between your server and the browser is totally secure.
After the certificate is successfully installed, the URL of your website will display HTTPS instead of just HTTP. Apart from the ‘S’, a padlock is displayed beside the URL of your site, indicating it is SSL certified.
Why do you Need SSL Certification?
The prime benefit of SSL Certification is that it gives your website credibility and makes it trustworthy. When visitors see HTTPS on your URL along with the padlock, they are sure about your authenticity. You are likely to see a rise in traffic to your site once it is SSL Certified.
Second, with SSL Certification you provide the best security to your visitors. This is all the more important if you are running an e-commerce site where buyers share critical information like credit card details.
What’s more, with rising traffic, your SEO rankings are sure to improve giving a further boost to your online business.
Whether you already have a stunning website or on your way to building one, you want to make sure people can find you. And, that’s a tough task. The web is an endless pit with a gazillion websites floating on every topic.
If you don’t have the budget to promote your website aggressively, there are several ways to reach new visitors without pinching your pockets. Here are some ways to advertise your website. Of course, do take note that these techniques require a lot of time and effort if you want to reap rich dividends.
Invest in SEO
Most people look to Google to find what they’re looking for. In fact, 90% of all online searches begin right there. When you want to be found on Google, SEO is the way to go. Here are some things you can do to optimise your website:
Promote on Social Media
Be sure to have a presence on at least one of the many social media channels. No matter which platform you choose, ensure you are active and be sure to publish content to your channel on a regular basis. Here are some things you can do:
This is a wonderful way to get some traction to your website. A listing on Google Local Business can bring some high quality traffic to your site. You can list on the local section of Yahoo and Bing too.
Influencer marketing is a huge thing today. Identify and connect with some of the most popular social media influencers and get them to promote your business in one of the following ways:
Creating a business website is only the first step. There are several things you must do to ensure your audiences can find you. Without an audience, your website won’t get any traffic. Whether you are looking to build a new website or need help with SEO, LS25 Web Design can help. Contact us today for more information.
The holiday season is a time for celebration. For customers as well as for businesses. This is the time when an average retailer’s sales explode. The months of November with Black Friday upon us and December contribute to nearly half the annual sales.
So is your business website ready to make the most of this holiday season? If not, the following marketing tips can help.
Coupons can boost your sales by up to 40%. So what sort of coupon must you offer?
Your coupon must not cut into your profit margin. So craft a coupon that will attract customers and share it as much as you like on social media, via email campaigns or even offer printed coupons in shopping bags or even by post.
Be sure to create a separate coupon code for each media. So for email, use a code like EMAIL20 and a separate coupon for social media such as SOCIAL20.
Create an Email Campaign
Email marketing is a highly effective marketing method. Given that social media can have a limited reach to your target audience, email marketing ensures your customers see and open your message whenever they like.
To keep things easy, consider automating your emails by scheduling a set of emails to go out through the holiday period. You can even promote your coupons, holiday guides, or other special promotions via your email campaigns.
Create a Special Offer
This is a great time to introduce a special offer to your website visitors. Be sure to think of something that will improve your conversions. There are a number of options you could consider:
Offer a Small Gift to Motivate Customers to Purchase
You could simply offer a freebie to all your customers to inspire a purchase. There’s nothing better than a freebie when you want to inspire a purchase. You could offer any of the following:
Try these four tips to promote your website this holiday season. We are sure these tips will work wonders for your conversions and revenue. Do give them a try and let us know how it went.
Need a new website? Get in touch with us today for a free chat.
Contact us during November or December and quote "Seasons Greetings" so that we know that you have read this article and we will give you 10% off your web design fees.
Online shoppers have huge expectations from eCommerce stores. No matter the size of the business, every eCommerce store must offer some key features to engage shoppers and boost their conversions.
Here are 4 important features online shoppers expect from eCommerce websites. If your online store is lacking on any of these features, be sure to fix at the earliest to increase your traffic and boost your sales.
A blog is the easiest way to create content that allows you to reach out to your audience. Use your blog to publish information about your offerings, provide useful tips, share customer success stories and more.
Sure, your blog works as an indirect sales tool, but avoid pitching to your prospective customers. Focus on offering valuable information. This will draw visitors and customers. Blogs are a great way to build trust and credibility.
Email communication is an important part of any online business. You can keep your customers informed about new arrivals, latest blog posts or create interest in your new product/service.
However, you must have a list in place. Begin collecting emails to start with. Include a signup form across your website so users can engage with you easily.
The footer is a great place to add an email signup form. Likewise, add a call to action in the important pages. You can even add a popup to ask people to sign up.
Do not ignore mobile visitors.
The shopping experience on mobile devices must be as easy as the desktop experience. Ensure your website features a mobile responsive design. This way, each element of the website work perfectly on any device be it a mobile phone, tablet or a desktop.
At LS25 Web Design, every website we build is fully mobile responsive. Check out some of our recent builds in our portfolio.
Nothing beats video when you want to engage visitors and create interest in your products. Video is a trusted and tangible way to show showcase your products to your customers. It offers users a better idea of your product and feels authentic too.
What’s more, video is very engaging. A video can, in fact, keep your visitors on your page for longer. And the longer a visitor stays on your site, the better are the chances of conversions.
When you are building a small business website, be sure to include features that your users expect. Make these 4 elements a part of your eCommerce site and see your engagement rate improve, which is sure to improve your conversions too. Contact LS25 Web Design for high quality eCommerce websites.
If your website was built a few years ago, it’s important to ensure it fits the current design trends. Sometimes, you just have to give it a refresh. Adding a couple of design trends can ensure your site looks modern, cleaner and improves conversions.
Here are 4 brilliant ideas to give your website a quick makeover.
Bright and bold colours are trending. So don’t be afraid of using pinks, yellows, greens and blues. Opt for bright backgrounds to accentuate the foreground. Alternatively, you can use bright colours for buttons and other user interaction elements to draw in attention and create an emotional connection.
Gradients are another great way to brighten up your website and create maximum impact. A colour gradient over an image can create the perfect base to add some text or an impactful call to action.
Animated effects are a great way to engage website visitors. You can refresh your website by adding some video as well as animated effects. Moving objects capture instant attention and people would stop and watch the video to see what unfolds.
Begin by adding a video to your site. Be it a full-screen video at the top of a page or any specific part of your page, adding video is easy with a CMS website like WordPress.
You might be tempted to put everything on your page. However, when you make use of white space, it can transform your web design instantly.
An organised, clean page is easier to understand when compared to a cluttered and crowded page. Create a balance between elements like text and photo and space. This creates a distinct pattern that ensures users can move from one element to another.
Change the Header
This is an easy way to give your website a fresh look. There are many websites that offer royalty free stock images. Alternatively, you can hire a photographer to take some quality pictures. You could even hire someone to design a fresh, new header for your site.
The best part about these design elements is that they do not require a complete website redesign. You can change the header or colour of your website without investing in a redesign.
However, if you are looking for something more than a simple refresh, LS25 Web Design can help. Get in touch with us today to discuss your website redesign needs.
The titles and meta descriptions of your website pages play a critical role in improving your SEO ranking. The search engines look into your title tag to understand the topic of a page and its relevance to a search query. And a meta description helps you to get clicks from the user searching for information.
Tips for Optimising Meta Descriptions
Use keywords – Although meta descriptions don’t offer any SEO juice, you must understand that users will feel like clicking only when they see the words that are relevant to their query. Ensure that the meta description of each page on your site contains the respective target keyword.
Don’t worry about the length –
You get up to 320 characters for a meta description. However, Google’s search snippets are focused on pixels. So the ideal meta description may range between 160 and 320 characters or 920 to 1849 pixels. So don’t worry about the ideal snippet length.
Avoid duplicating –
You may not be penalised for using duplicate meta descriptions. However, for best results, avoid duplicates. Your meta description is a sales pitch, so don’t take it for granted.
Use powerful language –
A dull piece of meta description may be an easy way out to get the job done, but it may not deliver the results you desire. A copy that excites users, creates an expectation or helps them visualise can make a huge difference to your traffic and conversions. Breathe life into your meta description by using exciting, colourful, emotional language.
Tips for Optimising Title Tags
Each page on your site and blog post must have a custom, unique title tag. The title tag is essentially a headline of your page. It tells the search engines and your visitors what your page is about.
Include your target keyword in the title tag. Do not go overboard. Keep it to one or a maximum of two keywords. After all, the title should not read seem like the work of a bot. If you don’t put efforts into creating the right title tag, your users may not take the effort of clicking your page.
With a WordPress website, optimising your title tags is a breeze. Simply install an SEO plugin like Yoast SEO and you are ready to optimise the title tag along with a variety of other SEO aspects of your page in a few moments.
Any SEO task may seem daunting and confusing especially if you are not an expert. However, you can certainly write high quality meta descriptions and titles even if you don’t know much about SEO. These tips should help you to write well-written meta descriptions and title tags.
Case studies are a wonderful way to show your visitors how valuable your products/services are. They go a step ahead of testimonials by demonstrating how you met a customer’s needs and helped them achieve their goals.
With a well-crafted case study, you can showcase your success in a manner that would convert your visitors into customers. Follow these steps to write a fantastic case study for your small business website.
Find Your Ideal Customer
Who is your ideal customer?
If it’s the hospitality industry, then write case studies about your hotel customers. If your ideal customer is from the audiovisual industry, then write about manufacturers.
Once your potential customer has read your case studies, they must feel that you know their requirements and that you can deliver results.
Tell a Story
We all love reading stories. A good case study would give the reader real insight about the customer featured in the case study:
Format it for Easy Readability
Present your case study so it’s easy to read.
No one wants to read a wall of text even if it’s really useful and interesting.
Make use of formatting elements just as you would with blog posts and website copy such as:
When talking about results, don’t be vague. Instead of saying that you helped double your customer’s productivity, mention a real number. Was it 10%, 100% or 1000%?
Your visitors would be asking this when you are being vague. So be clear and include the real number.
Ensure Your Case Studies are Easy to Find
Your case studies are of no use if your visitors won’t find them. Ensure that the case studies are organised and are easy to find. Perhaps you can place a section on the homepage. How about including a link to your testimonials page in your emails? Share it on social media. Blog about it. Do everything you can to promote your case studies.
There you go. Follow these easy tips to create a wonderful case study for your small business website. Should you need a good website to showcase your case studies, think of LS25 Web Design.
Link building is an important part of improving your online presence. The right link building practices can help improve your website’s online visibility. If you are looking for some help understanding the principles of link building, this guide has you covered.
What is Link Building?
Link building is a critical yet very difficult part of SEO. Link building is a strategy that helps generate inbound links from other websites pointing to your website.
There are a variety of tactics that digital marketers use to generate inbound links but the most effective and consistent strategies are not the easiest to implement.
Why is Link Building Important?
A key thing to note about SEO is that a marketer/website owner is not a search engine’s priority. Google, or any other search engine for that matter, aims to come up with the most relevant results for a user’s query.
To that end, a search engine’s algorithm considers a variety of signals. These signals show how much a website is liked and trusted, and the results are listed according to these signals.
So when a website points to another website (via a link), it shows to the search engine that site 1 feels site 2 has some useful information to share that its own readers can trust. This is akin to receiving a good review.
And if site 1 has many such links from other websites pointing to it, this is akin to getting a good word from someone who’s highly respected.
Although backlinks are one of several ranking factors that search engines consider, they heavily influence a search engine’s decision in ranking a website as trustworthy and authoritative.
When several other websites link to your site, you become a reliable choice for the top spot on the search engine results pages (SERPs).
You can build links in one of two ways:
Top 3 Link Building Strategies
Content Promotion - This strategy is all about ensuring your content reaches a huge chunk of your target audience. It is all about identifying people who you think are highly likely to share/link/link to your content with a view to sharing it with them.
Guest Posting –- This strategy involves publishing a high quality blog post to someone else’s website. In return, you get to include a natural backlink to your site.
Skyscraper Content –- Begin by carrying searches for some of your most important keywords. Look for content in the first few places that are either outdated or not that great. The next step is to come up with some stunning content, and publish it on your site. Now create a list of sites that point to the sub-par content. Send them an email asking them to link to you instead.
You are publishing some great blog posts. However, that’s won’t help you grow your business. It is equally important to promote those blogs. Why limit yourself to sharing a link on Twitter and Facebook? Turn each blog post into a video to generate some solid traffic from YouTube. Check out the video we made of this blog post below. Read on or scroll straight to the video!
With more than 1.5 billion users actively using YouTube every month, YouTube is one effective social platform you can use to enhance your online presence.
How to Turn Your Blogs into Videos?
Studies suggest that more than 81% of businesses that use video marketing as part of their digital marketing strategy experience an improvement in sales.
Undoubtedly, video marketing can bring some tremendous results for your business. But as a small business owner, creating videos might be the last thing you might find the time for. It involves script-writing, recording, voice-overs and editing among other things. It’s a time-consuming process.
The good news is that you can use your blog posts to build your videos on. Here’s how:
Here are some tools that can help you in this process.
Use Microsoft PowerPoint
If you have no idea where to begin, the simplest way to turn your blog posts into videos is by creating a slideshow. You can easily convert that slideshow into a video. This is where Microsoft Powerpoint comes handy.
Simply build a presentation like you would normally. Add the text from your blog post into the slides as you see fit. Add pictures, animation and music.
Once your slideshow is done, go to File > Save and Send > and click on Create a Video.
Use Online Video Building Tools
You can create your video using online tools. Some popular online video building tools include Lumen5, Animoto, Biteable and Adobe Spark. These tools are easy to use and beginner-friendly.
Use Free Video Editors
Although a bit time-intensive, creating your video all by yourself is a highly effective way to promote your business. You get to customise the effects, add the content as you like, add your branding and more.
Many free video editing programmes are available today such as Lightworks, OpenShot, VideoPad and VSDC.
These ideas should come really handy in converting your blog posts into videos in no time. Be sure to embed the videos into your blogs. This gives your visitors the option to either read the text or watch the video.
Watch the video
LS25 Web Design has always been about providing professional web design for affordable prices and today we have taken a further step to helping everyone to attain a beautiful website by introducing our new fully inclusive pay monthly website plans.
These plans are designed to allow businesses who may not have the capital available to engage a professional web designer to build a website to do exactly that because by signing up to one of our plans, you do not incur an upfront cost for your website with the exception of the monthly fee that you pay.
Our plans start at just £30/month and are a fully inclusive package which incorporates:
Sound too good to be true? Well, on this occasion it's not.
You can sign up in minutes online and you can be assured that you will receive the same 5 star service as all our other customer.
For more information about our pay monthly website click here or don't hesitate to get in touch with us as we would be more than happy to answer any questions you may have.
Naturally, if you would prefer to pay for your website design and build upfront in the traditional manner, we will continue to offer our standard service, drop us a line as we would love to discuss your requirements.