It is common that most website owners are blind folded about the website security. It is because website owners think that their websites are not worth it nor there is nothing for the hackers to do with their websites.
Both these mindsets are something that is opposite to the ones that hackers really do with website security. Failing at website security is going to put both you as well as your customers into theft and fraud.
To make sure that this does not happen to your business nor your customers, we are going to discuss on the ways to protect your business website from hackers.
Let’s get started!!!
Install SSL Certificate
I would always suggest installing an SSL certificate to any website that deals with transaction or any other important information of customers. This certificate making sure that any data transferred between web server and browsers remain impossible to read. It uses encryption algorithms to scramble data that pass between server and browser, preventing hackers from reading it. Installing an SSL certificate not only prevents website from malicious attacks it also helps website in search engine and builds trust among customers.
If you have more than one domain then Multi Domain SSL Certificate is highly preferable. A multi-domain certificate is designed in such a way that not only the primary domain of the certificate is secured but the other subject alternative name domains are also protected. This could not only safe time, but also benefit economically. You don’t need to buy separate SSL for each domain.
Update your entire system
Updates cost software companies cash. They possibly do it when important, yet numerous individuals who utilise the software don't install refreshes right away. On the off chance that the purpose for the refresh is a security defencelessness, postponing a refresh opens you to assault meanwhile period.
Hackers can check a many websites an hour searching for vulnerabilities that will enable them to break in. They network like insane, so in the event that one programmer realises how to get into a program, at that point several hackers will know also.
It is advisable to check & update your system and software once in a week.
A web application firewall (WAF) can be software or equipment based. It sets between your website server and the data connection and peruses all of data going through it.
The vast majority of the cutting edge WAFs are cloud based and given as a plug-and-play administration, for an unobtrusive month to month membership charge. Essentially, the cloud administration is conveyed before your server, where it fills in as a door for all approaching traffic.
Once installed, web application firewall gives total true serenity, by obstructing all hacking attempts and likewise sifting through different sorts of undesirable traffic, similar to spammers and malicious bots. This is an extraordinary method to abstain from getting hacked like Craigslist.
Constraint file uploads
File uploads are a noteworthy concern. Regardless of how completely the system checks them out, bugs can still get past and permit a hacker boundless access to your site's data. The best solution is to forestall direct access to any uploaded files. Store them outside the root index and use a script to access them when necessary. Your web host will likely assist you with setting this up.
Perform frequent back-ups
In the event that a worst thing happens in any case, keep everything backed-up. Back up on-site, back up off-site, backup everything on different occasions multi day. Each time a client spares a file it ought to consequently back up in numerous locations. Backing up once multi day implies that you lose that day's information when your hard drive falls flat. Keep in mind each hard drive will fall flat.
Shield against XSS attacks
An XSS, or Cross-site Scripting, attack remains as opposed to different sorts of attacks, (for example, a SQL Injection like we discussed beforehand) in that they are intended to attack the clients of an application or server instead of the application or server itself.
By introducing the vindictive code, the programmer will almost certainly assemble treat information, which could contain touchy client data, for example, their Visa numbers, session IDs, and login data.
The most ideal approach to ensure against an XSS attack will be for your Web application to utilize an advanced SDL, or security development lifecycle. The motivation behind an SDL is just to confine the quantity of coding blunders in your application.
Something different you can do is to influence your clients re-to enter passwords before getting to specific pages on your website. Regardless of whether your client has a treat that will log them into your site naturally, you should at present influence them to need to reemerge their login data once more. This will enormously lessen the odds of an XSS attack.
At the end the above are the most effective ways to protect your business website from malicious attacks and hackers. It doesn’t mean that your website can be secured with just these 6 steps. But I am sure these steps could carry your business secured to some extent.
You are ready to use these steps on your website to make sure that your website and your customers are secured enough. And this could definitely help you in a better way. Have I missed any important points? Do let me know through your valuable comments.
As a small business owner, you are looking to make the most of your limited resources. However, that does not mean you have to put up with mediocre hosting services.
A good quality hosting service is important for your business. After all, it can have a direct impact on the experience you provide to your visitors and your search engine rankings.
And the constant need for managing your attention can take valuable time away from the core functions of your business.
In this post, we look at 3 signs that indicate that it is indeed time to change your hosting service. If you are already frustrated with your hosting service, consider moving to LS25 Web Hosting.
If your website goes down frequently, it’s bad for your business. You lose prospective customers, your reputation is affected and your search engine ranking takes a hit.
These are clear signs that your web host is not providing the most basic level of service that every web host is expected to provide.
But how do you even know if your website is down other than when frustrated customers email you?
Pingdom is a service you can use to be notified of all downtimes.
The industry standard is a 99% uptime. But here at LS25 Web Hosting, we guarantee a 99.99% uptime. So be smart and choose your web host wisely.
Your visitors are not going to like waiting endlessly for your site to load. What’s more, Google and all the other search engines take website load speed pretty seriously.
So a slow website will not only irritate your visitors but the search engines too.
There are a number of reasons why your website could be slow. However, be sure to check if the hosting service is to blame. Sure, they may redirect you to faults in your site but even after fixing everything on your site, if the situation does not improve, it’s likely that your host is at fault.
Use this free website speed testing tool to check if your site is slow. This will help you to take the right decision.
Pathetic Customer Care
We’ve all heard how customer service is at the core of a successful business.
But when it comes to your website, you must expect the highest standards of customer service from your UK web hosting provider. After all, how can you provide the best experience to your visitors if your host does not reply to queries quickly, provide timely support or fix issues quickly?
So if you’ve had rough experiences with your host’s customer service, don’t put up with it. Look for a better host.
Tired of Your Host? Move to LS25 Web Hosting
If you notice these signs, it’s time to move hosts. Why put up with mediocre service when you can get better performance, uptime and service. Get in touch with us today to get started.
LS25 Web Hosting is fully UK based web hosting company providing high quality, reliable web hosting services, backed up by unbeatable customer care.
Your website design can make or break your business goals.
It’s not just about how your website looks. At LS25 Web Design, we believe impressing the users is not just about aesthetics. In addition to looking good, your website must be easy to use and highly functional.
You have just about 5 seconds to create the right impression on your visitors. If you don’t make the most of this time, they will leave.
If you have been thinking of building a website for your business, you perhaps already know what to do. But what about things you must not do?
In this guide, we discuss 3 web design mistakes to avoid.
Your Website is not mobile-friendly
A mobile-friendly website is a deal breaker.
In fact, mobile-friendliness is an important ranking signal for Google’s mobile search.
If your website does not work well on smartphones, users can feel your business does not care. A poor mobile experience can alienate your customers and they may stop engaging with your company.
So if your website is not mobile responsive, you are not making the most of your website traffic. You may end up losing a lot of your visitors.
Your Website Takes a Long Time to Load
Online users want instant gratification. They don’t like waiting.
The “back” button on the browser puts your users in power. If your users have to wait too long, they will simply move back to the search results to find another website that can offer them a better experience.
Ideally, your website should not take more than 3 seconds.
The slower your website, the higher your website’s bounce rate (the % of visitors who leave your website without navigating to another page on your website).
So if your website is slow, you may have a hard time converting visitors into customers.
Your Contact Information is Difficult to Find
Once on your website’s homepage, a majority of your visitors will look for your company’s contact information. What’s more, less than half of your visitors will leave your site if they can’t find contact information.
At the end of the day, the goal is to have your visitors contact you. And if they cannot find your email, phone number, address or other forms of contact. You’ve just lost a prospect.
Avoid these Common Website Design Mistakes
Your website is not just your calling card online. It’s your sales rep and a fantastic marketing tool. So if you are making any of these web design mistakes, you are wasting away valuable traffic.
Looking to build a new website for your small business? Looking to redesign your website? LS25 Web Design, based in Leeds, can build you a new website at competitive prices. Contact us today for a free quote.
Unless you don’t want to grow your brand, your business needs a website. A visually stunning, user-friendly, professional website that will attract visitors, enlighten them and convert them into customers.
Here are 5 reasons why you need a website for your small business.
Your Customers are Online
This is the single most important reason to invest in a website.
Studies by Statista suggest that about 94% of the adult population in the UK owns a mobile phone. Further, a study by Ofcom suggests that an average adult spends about 2 hours and 28 minutes a day on the smartphone.
People rely on the Internet to get information.
If you don’t have a presence online, you are likely to miss out a major chunk of your target customers who are all looking online to find you.
A Website Gives You Credibility
Just like a business is expected to have a physical presence, they are now expected to have a website. In fact, 6 out of 10 people expect businesses to have an online presence in some form.
Most people look for a company’s website to find information about them.
In the absence of a website, your credibility is at stake.
Excellent Returns on your Investment
A website is no longer expensive. It’s not difficult to find a professional web design Leeds agency either. By spending a fraction of the cost of traditional advertising, you can position your business to reach out to hundreds of thousands of potential customers.
Your Competitors are Already Online
People usually begin their purchase journey from references from friends and social networks. Research studies show that once consumers know what they need, about 72% of them begin their search online to find information, testimonials and reviews.
Your competitors are already doing everything they can to lure these customers.
So if you don’t have a website, you are sending all those customers to your competition.
Stay Open 24/7
With a website, your business is virtually open for business 24/7.
Perhaps some of your target customers are early risers or nocturnal night crawlers.
It’s impossible to stay open at 2 am or start your day at 6 am. But some of your target customers might like to shop at these hours. With an online store or a business website, you can sell all through the day.
An e-commerce store can boost your sales dramatically. In fact, you can reach customers beyond any geographical barriers.
Need a Good Website for your Business?
LS25 Web Design, Leeds is a leading agency with years of experience. We specialise in small business websites and have helped hundreds of businesses across Leeds in creating a robust online presence. Get in touch with us today to discuss your web design requirements.
Running a small online business is hard as is. Competing with the big e-commerce giants is an ongoing challenge. You can’t beat their huge marketing budgets. You can’t beat their unbelievably low prices.
But, one area where your small business can certainly beat them is trust.
But how do you build trust in the digital world?
That’s where content marketing comes into the picture!
Content is King. You’ve heard this phrase countless times. What does it really mean? How’s that relevant to your business?
Let’s spin that phrase.
At LS25 Web Design, we believe that “engaging content is king”.
By publishing engaging, compelling content, you can build credibility for your brand.
Why Build Trust?
Consumers buy from brands they trust. Research proves that. A PwC study found that 43% of consumers felt trust is an important criterion when buying from a brand.
In the online world, and especially for e-commerce businesses, building trust can be difficult given that your target audience can’t see or feel your products.
What is Content Marketing?
All that’s great. But what exactly is content marketing?
Content marketing is a strategy that focusses on publishing and distributing valuable and relevant content to attract, enlighten, inform and engage your target audience with the aim of propelling them to become your customers.
How Content Marketing Can Help Build Trust?
If your website is the primary point of interaction with your audience, you must use this space to enlighten them about your business, your mission and why they can trust you.
Truth is that telling your customers to trust you isn’t as effective as showing them.
Content marketing helps you do just that. Here’s how.
Build Trust, Grow Your Business
If your audience will never meet you in person, it is important to find ways to connect with them and build trust. Content marketing gives you that chance to build relationships and engage your audience while showing to them why they can trust you. That is much more valuable than any sales pitch. That’s the way to building a battalion of loyal customers.
LS25 Web Design offers high quality UK web design solutions. Based in Leeds, we offer reliable and affordable web design services customised to your requirements. Got a question? Talk to us today.
When you search for something online, do you ever go past the first page of Google’s results?
Well, truth is, 75% of search users never go beyond the first page search results.
So if your business isn’t on the first page, you are invisible to a big chunk of your target customers. This means that you really cannot afford to rank on the 2nd, 3rd or any other page on the search results except the first.
Ranking on the first page, though, is certainly not easy. It’s not impossible, but it won’t happen in 3 or 6 months. You must be committed to SEO for the long-term and put in regular time and effort if you want to see even decent results.
Here are some strategies to help you rank on the first page of Google search.
Publish More Blogs than Your Competitors
Content plays a crucial role in your SEO campaign. After all, the more content you add to your site, the more opportunities you get to incorporate your keywords.
The more content that you write, the higher the chances you have of ranking on the first page of the search engines.
Why? Because the higher the number of pages you have indexed, the higher the traffic that your site sees.
When you want to outrank your competitors, you need to write more than they are.
And just about any content won’t do. Every blog you write must be original and deliver high value to your readers.
You must also emphasise on optimising the content, the headings and the meta descriptions. A powerful headline that’s optimised for the search intent can do wonders to your click-through rates (CTR), which can improve your rankings.
Target Long-Tail Keywords
Most of the searches on Google are for long-tail queries.
The best part is that ranking for long-tail keywords is easier. This means that you can rank for long-tail keywords without spending too much money or time.
The search volume could be lower, which means the competition is not high either. And the best part is that the conversion rates are very high for long-tail keywords.
This is a huge opportunity.
Get Reviewed in Round-up Posts
Looking for a simple yet effective way to boost your traffic?
Well, then this technique is the way to go. Instead of putting in huge efforts to rank yourself, you could feature yourself in articles/posts that are already featured on the top of the search engine results.
Users are always looking for a list of things. “The best SEO tools”, “best web design agencies in Leeds”, “top 100 movies to watch” and so on.
So have yourself featured by way of a review in a top ranking round-up article.
Ranking on the first page is difficult, but not impossible. You need a good SEO strategy and you also need to put in the work. If you don’t have the time for SEO, get in touch with LS25 Web Design today.
We can optimise your website, create high-quality blogs among other things to boost your rankings in search. Talk to us today!
Don’t believe that your page load speed is not that important?
Well, guess what?
A one-second delay in load time can lower conversions by 7%. A page that takes 4 seconds to load can expect to lose 40% conversions, and one that takes 6 seconds will see a 50% hit.
Your website load time affects your online visibility, your search engine ranking and your conversions.
Let’s take a look at 4 ways you can improve your website load speed.
Minimise the amount of content requested on a page
A Yahoo study finds that 80% of a page’s load time is used up to download several aspects of the page such as scripts, images and stylesheets. The higher the number of requests your page makes, the longer it will take to load.
Work on minimising these requests.
So identify the number of requests your page currently makes.
Look through all the files to identify any that are not necessary to reduce the number of requests.
LS25 Web Design can help fix your page’s HTTP requests. Talk to us today.
Reduce the Content Size on Your Page
Google recommends keeping a page to lower than 500KB.
The more the content on your site, the bigger it would be in size.
By reducing the overall size of a page, you can expect to speed up the load time.
One way to do this is by ensuring the images are at the right resolution. Speak to your web design Leeds agency about having images display in different sizes for different devices based on their size.
If it’s a video, consider converting it into a GIF. Alternatively, host it on a video hosting site such as YouTube.
Make the Most of Browser Caching
Browser caching is the method of storing web pages temporarily on the visitor’s device with a view to reducing bandwidth and improving performance. When the visitor lands on your site the next time, a cached version would be loaded unless the page has undergone a change since the last cache. This will speed things up.
Keep the Code Light
Where Can You Improve Your Page Load Speed?
Not sure where to begin? Why not try our free page speed test tool which will provide your with helpful advice. You can then get in touch with LS25 Web Design if you need any further assistance.
We can help speed up your website, and if the situation can’t be fixed, we can build a stunning new website for you.
Is your website looking old and outdated? Perhaps it does not provide much value to your visitors anymore? Or perhaps it isn’t mobile friendly?
No matter the reason, if you are looking to redesign your business website, you are likely in search of a reliable web design agency. But are you all prepared for your initial consultation with the designer? This brief guide looks at all the aspects you should know about before you meet your web design agency.
Looking for a web design agency in Leeds? Get in touch with LS25 Web Design today.
Identify your objectives
So what are your goals for the redesign? What do you want to achieve from your new website? So are you looking to:
Identifying your goals will help you to build a website that aligns with those goals.
Do you know who your top competitors are online? Use your target keywords to find out which of your competitors are ranking at the top of Google. Your agency can carry out a competitor analysis to asses their strategy and build on it to build a powerful website for you.
What kind of features will you need? Do you need a simple brochure website? Are you looking at user login features? Are you looking to sell your products online? Will your site need some sort of API integration? There are a variety of navigation areas that you may want to consider adding to your site such as:
Content is an important part of your website. Not only does it help engage your visitors but it also helps with SEO. So decide whether you will be providing the content for your new website? If that’s the case, then you might want to create a list of pages you are looking to add.
Who in your team will be in charge of content creation? What would the approval process be? What about photographs and graphics to support the content?
Do you know how much you can spare for your website redesign project? If not, then this is a good time to work out your budget. You will be able to choose the right web design agency when you know how much you can afford to pay for your website. Here at LS25 Web Design, we focus on providing high quality websites for a reasonable budget.
Contact LS25 Web Design today for a free quote.
Even if you don’t know what Google Analytics is, chances are your web design agency has installed it for you.
Google Analytics is an essential tool for every website. Most businesses rely on this tool for insight about their website’s performance in terms of traffic, visitor demographics, how many visitors converted and so on.
It’s easy to use, rich with data, and free.
Benefits of Using Google Analytics
Whether you have a static website, an ecommerce store or an active blog, Google Analytics is for you. Here are some things Google Analytics can help you with.
Types of Reports You Can Generate from Google Analytics
There are more than 50 reports that you can access from Google Analytics. Each report tells you more about your visitors and your site’s performance. You can use these metrics to make necessary changes to your website, your SEO and your strategy. These reports fall in one of three categories:
Audience reports –
These help you understand your visitors better. Audience reports provide in-depth information about your visitors in terms of their gender and age, what their interests in general are, their geo location, the language they speak, the technology they use for using your website, and how frequently they visit your site.
Behaviour reports –
With these reports, you can understand how your content is performing. You get to know which pages are performing the best, which pages get the maximum traffic or conversions, the top pages that bring visitors and the ones that visitors exit from.
Acquisition reports –
These reports provide insight about the source of traffic to your website. You can see a breakdown of the percentage of traffic that came from different sources including search engines, social media, direct visits, PPCs and more.
Installing Google Analytics
The first step is a Google Analytics account. If you have a Google account, you can use it to log in to Google Analytics. Set your account and click on the Get Tracking ID button. Copy this code and install it on your website.
Not sure how to do it? Need help installing Google Analytics?
LS25 Web Design in Leeds can help. We pre-install every website with Google Analytics. Whether you are looking to build a new website, redesign your website or simply need help setting Google Analytics, contact us today and we’d be happy to assist.
As a business owner slash marketer, impressing your audience is your prime goal.
You might not be able to sell your product/service to everyone, but the more the number of people who know about your offerings, the more exposure you receive. In the long run, this amounts to more leads your way and higher conversions.
Sounds like a difficult task? It kind of is, but there are several excellent marketing tools that can make things easier for you. In this post, we will explore 5 essential marketing tools that will make your life as a marketer easy.
Stories Creator from Buffer
Stories is where the future of social media marketing is. So you might want to make the most of this trend. With Stories Creator, creating content for Instagram and Facebook Stories is easy and simple. If you are new to Stories, this app is all you need.
When it comes to online display advertising, the quality of your banner ads is of primary importance. Bannerflow is a robust, easy to use tool for creating banner ads. When it comes to variety, the options are simply humongous. The same holds true for the number of platforms you can publish to from this tool.
Contentful aims to help you manage your content without being tied up to any single CMS. Contentful can be incorporated in any form, is user-friendly and highly scalable. This makes it a useful choice for mobile, app or web content.
Grammarly is a Grammar Checker that can help improve the grammar and overall quality of your content. When you are pressed for time and budget, and can’t afford an editor, Grammarly is an excellent choice. Simply run your piece through Grammarly and you can quickly fix some of the most common grammar errors.
Email marketing is an excellent way to keep in touch with your audience. In fact, a lot of consumers today prefer to be contacted via email compared to any other method. When it comes to email marketing, you need a tool that can efficiently do a lot of things such as analytics, private ID address, segmented database and more. MailChimp is a winner all the way and ticks all the boxes.
Tools Make Things Easier
When it comes to online marketing, efficiency is everything. After all, juggling your business and marketing can take a lot of your time. Tools can make it easy for you to manage your marketing efficiently.
Looking to build a new website? Get in touch with LS25 Web Design Leeds for a free chat.