The benefits of responsive web design

Almost everyone across the globe is adopting a mobile version for their websites by coming up with a design compatible with different screen resolution for various gadgets. A responsive design will eliminate the need for developing different designs for every device in the market.

A responsive web design is a modern development technique which ensures websites responds to user’s needs based on the devices they’re using e.g. screen size, orientation, and platform. Users can switch from laptops to tablets and iPads therefore, the website should accommodate the different resolution, image size and ensure uniformity of content displayed on different platforms.

A responsive designed consists of:

1. A flexible and grid-based layout when designing a responsive site, the grid layout should adjust to user’s screen size. With increasing popularity of the use of Internet of Things (IoT), developers should be able to design applications that can display data on various devices.
2. Responsive images and media use of high-quality animations, motion pictures videos and GIFs to develop a lively website. No more boring sites with static images.
3. CSS3 Media queries the tradition website fixed width no longer works. CSS media queries are used to design a responsive website that adapts and automatically adjust to fit the current screen resolution of the output device. 

Benefits of responsive web design

1. Increased sales and leads to business -–Mobile usage continues to grow and more users view your site through their mobile devices increasing web traffic. You can convert them into customers’ and increase sales.
2. The responsive site improves your SEO ranking - Responsive websites perform better in Google search engine and provide better user experience compared to non-customized websites. This makes the site owners manage the content published for public view.
3. Ease of use - if site visitors can’t find what they’re looking for on your website, they won’t stay there for long. However, if users can find what they're looking for and can navigate your site with ease then, there is 67% chance that they will buy your product or services.
4. Adapts easily to any screen size - Responsive sites make you stay ahead of your competitors. Your website can easily adjust itself to suit the different user screens. Users can surf the internet using smartphones, tablets or even their desktop computer.
5. Improved user experience - Unresponsive websites distort how information appears on smartphones or tablets and this can create a bad experience for your site users. Nobody wants to see cluttered information and having to scroll endless pages looking for certain formation. Positive user experience can increase sales for your business.
6. Reduces maintenance cost - You don’t have to run different versions of a single website. A responsive site will reduce the cost of maintaining different websites, increase the site’s loading time and makes it easy to set up. 

Go responsive! Having a responsive website can increase sales conversion, save you a lot of money, maintenance time and retain more customers to your business.