Colour creates an enormous impact on our emotions and attitudes. When we see a colour, our eyes communicate with a region of the brain known as the hypothalamus. This sends a signal to the pituitary gland before reaching the thyroid glands. From here the signal results in the release of hormones, which affect our mood, behaviour and in turn our behaviour.
About 90% of all product assessments are linked to colour. With just a limit amount of time to impress your website visitors, you can use colours to create the right impression and persuade them into action.
What Do Colours Mean?
Every colour has a meaning for each person. However, that meaning varies based on your cultural background and personal preferences.
Here’s what some of the most common colours mean:
Choosing a Colour Scheme
In all likelihood, you will be using more than one colour for your website (unless you opt for monochromatic scheme, of course). So it’s important to pick the colour scheme wisely.
Here at LS25 Web Design, we rely on one of the following methods to mix colours and find the best match for our clients:
So when it comes to choosing a colour for your website, it’s important to consider all the colours and how they work with each other to pick a set of colours that will help communicate your message.
Looking for a website? Contact LS25 Web Design today for a free quote.