A very important feature usually considered by web design professionals and website entrepreneurs when working on a website is its accessibility. This can be described as the ease with which web visitors (particularly those struggling with disabilities) are able to view, navigate, and complete tasks on an internet platform.
Web accessibility should certainly be at the core of a website’s framework because it doesn’t just aid the internet contribution of physically incapacitated individuals, it also helps the website to increase its consumer base by including web visitors that instinctively ignore websites that aren’t fashioned for convenient use.
A website that is optimised to be easily accessible by people with disabilities and the aged must possess certain components that help improve the internet surfing experience of these individuals. These components are essential to the optimisation of visual, audio, and navigation functions of the website, which in turn enhances the website’s appeal and boosts its performance.
Navigation and website accessibility
Navigation is a key element that aids the accessibility of a website and improves user’s experience. The structure of a website is inherently configured in a way that allows only one web page to be displayed on the device, and only with navigation tools can other pages on the website be accessed and viewed.
Website navigation is usually represented by navigation bars that can either be horizontal and located near the top of the website or vertical and located on either side of the page. These bars harbour linkable texts that help convey web users to any page they wish to visit and also play an extra role in defining the architecture of the website.
These navigation texts that function as links are usually bold and in all caps in order to be easily identified by web users, though web visitors with visual impairments may require keyboard assistance and screen readers to be aware of their existence.
How effective navigation improves website performance
A general consensus on website accessibility is that a poorly defined navigation setup is indeed a deal breaker that can dissuade web visitors from entering other pages of a website. The general performance of a website is all encompassing with characteristics like the loading speed of the site and its visual aesthetics playing very vital roles in establishing user confidence.
However, it is the site’s navigation structure that determines the consistency of a user’s visit because a site with poorly designed navigation bars and lazily arranged links tend to annoy visitors who do not wish to make extra efforts when surfing the internet.
Enhanced navigation doesn’t only help keep web users on a website for a longer period, it also guarantees consistent revisits from web visitors that are both impressed by the ease of navigating through the site and are satisfied with the quality of the service rendered by the business.
It is very important for web designers and business owners to put website accessibility into consideration when planning for web projects; and along with visual, auditory, and speech enhancements, navigation optimization must be at the top of the to-do list.